Software Alternatives, Accelerators & Startups

Klaviyo VS AWS Lambda

Compare Klaviyo VS AWS Lambda and see what are their differences

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Klaviyo logo Klaviyo

Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

AWS Lambda logo AWS Lambda

Automatic, event-driven compute service
  • Klaviyo Landing page
    Landing page //
    2023-09-17

What do sophisticated D2C brands like ColourPop, Huckberry, and Custom Ink all have in common?

They rely on Klaviyo, the leading growth marketing platform chosen by more than 20,000 online businesses. And the results speak for themselves—brands have made more than $3.7 billion in revenue using Klaviyo in the last year alone. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering online businesses to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

  • AWS Lambda Landing page
    Landing page //
    2023-04-29

Klaviyo

$ Details
-
Release Date
2012 January
Startup details
Country
United States
City
Boston
Founder(s)
Andrew Bialecki
Employees
500 - 999

Klaviyo features and specs

  • Integrations
    Klaviyo integrates seamlessly with numerous e-commerce platforms such as Shopify, Magento, and WooCommerce, allowing for streamlined operations and improved marketing automation.
  • Advanced Segmentation
    Offers powerful segmentation capabilities, enabling businesses to target specific groups of customers based on detailed demographics, behaviors, and purchase history.
  • Customizable Templates
    Provides a wide range of customizable email templates, making it easier to create professional and visually appealing emails without needing extensive design skills.
  • Detailed Analytics
    Offers in-depth analytics and reporting, allowing businesses to track various performance metrics and understand campaign effectiveness.
  • Automation
    Comprehensive automation features make it simple to create personalized customer journeys and drip campaigns, helping boost customer engagement and conversion rates.

Possible disadvantages of Klaviyo

  • Pricing
    Klaviyo's pricing can be on the higher side, especially for small businesses with large email lists, as it scales with the number of contacts and emails sent.
  • Learning Curve
    While powerful, Klaviyo's extensive features and options can be overwhelming for beginners, requiring a significant time investment to learn and fully utilize.
  • Deliverability Issues
    Some users have reported issues with email deliverability, which can affect the success of campaigns and overall email marketing strategy.
  • Limited Customer Support
    Customer support has been described as limited or slow to respond at times, which can be frustrating for users needing immediate assistance with technical issues.
  • Interface Clutter
    The user interface can be cluttered and less intuitive, potentially making navigation and finding specific features more challenging.

AWS Lambda features and specs

  • Scalability
    AWS Lambda automatically scales your application by running your code in response to each trigger. This means no manual intervention is required to handle varying levels of traffic.
  • Cost-effectiveness
    You only pay for the compute time you consume. Billing is metered in increments of 100 milliseconds and you are not charged when your code is not running.
  • Reduced Operations Overhead
    AWS Lambda abstracts the infrastructure management layer, so there is no need to manage or provision servers. This allows you to focus more on writing code for your applications.
  • Flexibility
    Supports multiple programming languages such as Python, Node.js, Ruby, Java, Go, and .NET, which allows you to use the language you are most comfortable with.
  • Integration with Other AWS Services
    Seamlessly integrates with many other AWS services such as S3, DynamoDB, RDS, SNS, and more, making it versatile and highly functional.
  • Automatic Scaling and Load Balancing
    Handles thousands of concurrent requests without managing the scaling yourself, making it suitable for applications requiring high availability and reliability.

Possible disadvantages of AWS Lambda

  • Cold Start Latency
    The first request to a Lambda function after it has been idle for a certain period can take longer to execute. This is referred to as a 'cold start' and can impact performance.
  • Resource Limits
    Lambda has defined limits, such as a maximum execution timeout of 15 minutes, memory allocation ranging from 128 MB to 10,240 MB, and temporary storage up to 512 MB.
  • Vendor Lock-in
    Using AWS Lambda ties you into the AWS ecosystem, making it difficult to migrate to another cloud provider or an on-premises solution without significant modifications to your application.
  • Complexity of Debugging
    Debugging and monitoring distributed, serverless applications can be more complex compared to traditional applications due to the lack of direct access to the underlying infrastructure.
  • Cold Start Issues with VPC
    When Lambda functions are configured to access resources within a Virtual Private Cloud (VPC), the cold start latency can be exacerbated due to additional VPC networking overhead.
  • Limited Execution Control
    AWS Lambda is designed for stateless, short-running tasks and may not be suitable for long-running processes or tasks requiring complex orchestration.

Analysis of Klaviyo

Overall verdict

  • Klaviyo is generally regarded as an excellent choice for businesses looking to elevate their email marketing strategies. Its combination of powerful features and ease of use makes it well-suited to companies aiming to leverage data for more effective communication. However, pricing can be a factor to consider for smaller businesses as costs increase with the size of the email list.

Why this product is good

  • Klaviyo is often praised for its in-depth analytics, user-friendly interface, and powerful segmentation capabilities. It integrates seamlessly with various e-commerce platforms like Shopify, making it particularly appealing for online businesses. The platform offers robust automation features and customizable email templates, which allow businesses to enhance their marketing efforts and optimize customer engagement.

Recommended for

  • E-commerce businesses
  • Digital marketers looking for advanced segmentation
  • Companies seeking extensive analytics capabilities
  • Users that require tight integration with platforms like Shopify

Analysis of AWS Lambda

Overall verdict

  • AWS Lambda is a strong choice for developers looking for scalable, event-driven applications with minimal management overhead. It is particularly beneficial for applications that experience intermittent traffic or unpredictable workloads.

Why this product is good

  • AWS Lambda is a popular serverless computing service because it allows users to run code without provisioning or managing servers. It automatically scales applications by running code in response to triggers such as HTTP requests, changes in data, or system events. This can significantly reduce operational overhead and costs, as you only pay for the compute time you consume.

Recommended for

  • Developers building microservices or serverless applications.
  • Companies looking to reduce infrastructure management.
  • Startups wanting to quickly deploy applications with limited operational costs.
  • Organizations needing to integrate with other AWS services for a comprehensive solution.
  • Projects with unpredictable or variable workloads that require automatic scaling.

Klaviyo videos

MailChimp vs Klaviyo - My Honest Assessment and Review

More videos:

  • Review - Klaviyo Review: Best Email Marketing for Shopify
  • Review - Best Shopify Email Marketing Software | Klaviyo Overview & Review

AWS Lambda videos

AWS Lambda Vs EC2 | Serverless Vs EC2 | EC2 Alternatives

More videos:

  • Tutorial - AWS Lambda Tutorial | AWS Tutorial for Beginners | Intro to AWS Lambda | AWS Training | Edureka
  • Tutorial - AWS Lambda | What is AWS Lambda | AWS Lambda Tutorial for Beginners | Intellipaat

Category Popularity

0-100% (relative to Klaviyo and AWS Lambda)
Email Marketing
100 100%
0% 0
Cloud Computing
0 0%
100% 100
Email Marketing Platforms
Cloud Hosting
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Klaviyo and AWS Lambda

Klaviyo Reviews

Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
The final Campaign Monitor alternative on our list is Klaviyo. It is an eCommerce marketing automation and SMS campaign platform. Klaviyo’s Customer Data Platforms stores and manages customer data for targeted marketing.
10 best Manychat alternatives in 2024 (free & paid)
Klaviyo is a platform for sending SMS, emails, and mobile push notifications. You can use it to centralize customer data and interactions and build, deliver, and optimize personalized experiences.
Source: chatfuel.com
Klaviyo Alternative
As we wrote this page, Klaviyo just increased it’s price a few weeks ago. But still charges for contact list size. We don’t. Fair pricing for a marketing automation solution should be based on active users. If pricing is important for your marketing automation software, then you need to consider Vibetrace as a good Klaviyo alternative.
Source: vibetrace.com
Best 12 Klaviyo Alternatives for Shopify
However, these functionalities may be out of your reach due to the cost of Klaviyo. Klaviyo’s free plan is great for a start. You can access this tool’s many functionalities, but only if your contact list is 250 or less. The more your contact list grows, the higher the cost. Klaviyo can become expensive in no time with a higher contact list.
Source: adoric.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
Klaviyo’s prices start at $20/month for 500 contacts, making it one of the less affordable email marketing options. A free plan with limited capabilities allows up to 250 email contacts and 500 email sends. The customer support of the free plan is through email only. If Klaviyo’s pricing sounds expensive, here’s a list of some great Klaviyo alternatives to consider.
Source: moosend.com

AWS Lambda Reviews

Top 7 Firebase Alternatives for App Development in 2024
AWS Lambda is suitable for applications with varying workloads and those already using the AWS ecosystem.
Source: signoz.io

Social recommendations and mentions

Based on our record, AWS Lambda seems to be a lot more popular than Klaviyo. While we know about 277 links to AWS Lambda, we've tracked only 3 mentions of Klaviyo. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Klaviyo mentions (3)

  • Ecomm Crew Podcast - Knitting.com
    Like I said, I think of keyword.com type domains as being very early 2000's - 2010. I started doing this in 2004 and back then there were quite a few big internet marketers that were attempting to build big website properties on domains like income.com. I think it's kind of worthless at this point, especially after Google came out and said domain age and keyword in the domain is pretty much irrelevant at this... Source: over 3 years ago
  • How to encourage customers to leave excellent reviews?
    A mix between smile.io, reviews.io and klaviyo.com flows will automatically send an incentivized review request on a specific post-purchase delay. Source: over 3 years ago
  • Skincare Site
    Going through your store I discovered you need a nice Sales funnel set up through klaviyo.com with you can retarget all the traffic that come through the pop up form and you all need to revamp your store to use the latest 2021 premium motion theme. Source: over 3 years ago

AWS Lambda mentions (277)

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What are some alternatives?

When comparing Klaviyo and AWS Lambda, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Amazon S3 - Amazon S3 is an object storage where users can store data from their business on a safe, cloud-based platform. Amazon S3 operates in 54 availability zones within 18 graphic regions and 1 local region.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Amazon API Gateway - Create, publish, maintain, monitor, and secure APIs at any scale

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Google App Engine - A powerful platform to build web and mobile apps that scale automatically.