Kapost VS Contentoo

As a trusted method, content marketing raises brand awareness, establishes thought leadership, generates leads, and builds brand loyalty. This essential strategy helps brands grow by generating organic search traffic and driving engagement.

While this is the case, brands grow faster when they keep up with their audience’s nonstop desire for fresh content. Such a scenario brings with it heavy workloads and high costs. As a result, it can be a formidable task to scale content in a rapid, affordable manner.

This is where Contentoo comes in. As Europe’s leading content creation platform, we have best-in-class AI tools and the top 3%-vetted freelance content writers, translators and moderators. Our comprehensive solution provides brands with high-quality content no matter their needs.

Alone, AI isn’t suitable for every task. Often, creative human talent is necessary for more complex, in-depth content that requires a lot of research, interviewing, and niche expertise. For example, if you ask generative AI to write a whitepaper about the history of blockchain, the outcome could be disappointing.

Instead, you still need specialised writers. With Contentoo, we have three content categories: Specialised, Mainstream and Standardised. Each category has a different workflow when it comes to combining human talent and AI technology.

On the Contentoo content creation platform, you can find three content hubs (Creation, Localisation and Optimisation), each of which has different services available.

For example, if you need an article translated, the Translation Hub is the place to go. If the copy in question is simple and straightforward, you can use the Mainstream workflow, which consists of a combination of machine translations and freelance translators. No matter the complexity of the task at hand, we have the right solution.