InstallBuilder VS WiX (Windows Installer XML)

If you want an easy way to create installers for both Linux, Mac and Windows there is https://installbuilder.com/. Source: almost 2 years ago

We use InstallBuilder because the works for both Linux, Windows and Mac. Haven't tried others so don't know how it compares in terms of ease of use, features etc. Source: over 2 years ago

For those like me (I never used Windows) who do not know WiX; https://wixtoolset.org/. - Source: Hacker News / about 1 month ago

I actually like WiX[1] — it has a bit of a learning curve, but, so long as I'm building on Windows and don't stray far from the default UI flows, I haven't found an easier tool for creating Windows installers as part of a product build process, especially those that require Windows-specific bits like COM component registration, Windows service management, setting restrictive ACLs on installed components, etc. And... - Source: Hacker News / 12 months ago

For Windows, in the past, I’ve used the WiX toolset to create installers (https://wixtoolset.org/). Source: about 1 year ago

Https://wixtoolset.org/ should be able to help you out there. Source: about 1 year ago

For windows - store: https://developer.microsoft.com/en-us/microsoft-store/register/ - requirements: https://learn.microsoft.com/en-us/windows/apps/publish/publish-your-app/app-package-requirements?pivots=store-installer-msix - alternatively you can make MSIs and distribute them through your own website or another service. https://wixtoolset.org/ - publishing with chocolatey isn't a terrible option to help users... Source: over 1 year ago