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Optimizely - A/B testing you'll actually use.
Apptimize - Mobile A/B Testing for iOS and Android. Improve Your Native App Codelessly in Real-time.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
BEYABLE - Real-time personalization solutions for e-commerce & lead gen websites
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Adobe Target - Adobe Target provides an intuitive user interface and an expanded personalization toolset.