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Improvado.io VS DataTap

Compare Improvado.io VS DataTap and see what are their differences

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Improvado.io logo Improvado.io

Improvado is an ETL platform that extracts data from 300+ pre-built connectors, transforms it, and seamlessly loads the results to wherever you need them. No more Tedious Manual Work, Errors or Discrepancies. Contact us for a demo.

DataTap logo DataTap

Adverity is the best data intelligence software for data-driven decision making. Connect to all your sources and harmonize the data across all channels.
  • Improvado.io Landing page
    Landing page //
    2023-08-31

Consolidate all your marketing data in one place to get better business insights. Speed up your decision-making process and quickly implement optimizations without wasting time crunching the data. Real-time reports & dashboards eliminate manual reporting time by 90%. That’s what’ve done before for Ancestry, Asus, AdRoll and we can do it for you. Collaborate effectively with your team, other departments, and stakeholders. No more Tedious Manual Work, Errors or Discrepancies. Book a demo now at improvado.io

  • DataTap Landing page
    Landing page //
    2023-10-14

Improvado.io

Website
improvado.io
Pricing URL
Official Improvado.io Pricing
$ Details
paid
Platforms
Web Cloud REST API Browser
Release Date
2015 April
Edit details

DataTap

Website
adverity.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
2015 January
Startup details
Country
Austria
State
Wien
City
Vienna
Founder(s)
Alexander Igelsböck
Employees
100 - 249
Edit details

Improvado.io features and specs

  • Data Extraction and Loading
    Integrate and manage data from 300+ sources
  • Data Transformation
    Make your marketing data analysis-ready
  • Marketing Common Data Model
    Automate cross-channel normalization
  • Professional Services
  • Managed Services
    Managed Data Warehouse
  • Data Synchronization
  • Managed API
    Managed data sources API
  • Data Pipeline Orchestration
  • Customizable
  • Customer Support
    24/7
  • Visualizations
  • Extraction templates

DataTap features and specs

  • Extensive Data Integration
    Adverity offers a wide range of connectors, allowing users to aggregate data from various sources such as social media, e-commerce, and other marketing channels into one platform for unified analysis.
  • Automated Data Workflows
    The platform features robust automation capabilities, which help streamline and automate repetitive data tasks, thereby saving time and reducing human error.
  • Customizable Dashboards
    Users can create highly customizable dashboards tailored to their specific needs, allowing them to visualize data effectively and gain actionable insights.
  • Scalable Solution
    Adverity is designed to grow with your business, offering scalable solutions that accommodate increased data volume and complexity.
  • Advanced Analytics
    The platform provides advanced analytics and machine learning capabilities, enabling users to perform deeper data analysis and predictive modeling.
  • Excellent Customer Support
    Adverity is known for its responsive and knowledgeable customer support team, which helps ensure that users can effectively utilize the platform.

Possible disadvantages of DataTap

  • Cost
    Adverity's pricing model can be quite expensive, especially for smaller businesses or startups that may have limited budgets.
  • Learning Curve
    The platform has a somewhat steep learning curve, which may require significant time and effort to master, especially for users who are not data-savvy.
  • Customization Limitations
    While the platform is highly customizable, there may be limitations in terms of specific customizations that advanced users or larger enterprises may require.
  • Integration Complexity
    Integrating Adverity with some legacy systems or less common data sources may be complex and time-consuming, requiring additional technical expertise.
  • Data Latency
    In some cases, users may experience delays in data updates, which can affect real-time decision-making processes.

Analysis of Improvado.io

Overall verdict

  • Improvado.io is generally viewed positively among marketing professionals and data analysts for its efficiency in handling complex data integration and reporting tasks. However, as with any tool, its suitability may vary based on specific business needs and budget considerations.

Why this product is good

  • Improvado.io is considered a good tool because it centralizes marketing data across multiple platforms, allowing businesses to consolidate and visualize their analytics in a single dashboard. It supports a wide range of integrations, is customizable, and helps reduce the complexity and time spent on data aggregation and reporting. Its scalability makes it suitable for businesses of different sizes, adapting to varying marketing needs and data volumes.

Recommended for

    Improvado.io is recommended for marketing teams, data analysts, and businesses that require advanced data aggregation across multiple marketing channels. It's especially useful for organizations looking to streamline their reporting processes and gain deeper insights from integrated marketing data.

Analysis of DataTap

Overall verdict

  • Overall, DataTap is considered a good choice for companies looking to improve their data management and analytics processes. Its flexibility and scalability make it suitable for both small businesses and large enterprises. While some users may find it relatively expensive, the value it provides in terms of time savings and data insights justifies the cost for many organizations.

Why this product is good

  • DataTap by Adverity is highly regarded due to its powerful data integration capabilities, which allow businesses to easily consolidate data from multiple sources into a single platform. It offers a robust suite of features for data transformation, automation, and analytics, making it a versatile tool for data-driven decision-making. The platform is praised for its user-friendly interface, comprehensive support for a wide range of data connectors, and ability to scale with enterprise needs.

Recommended for

    DataTap is recommended for marketing professionals, data analysts, and business intelligence teams who need to integrate, manage, and analyze data from diverse sources. It is particularly beneficial for organizations that require a deep understanding of their marketing performance, customer behavior, and other critical business metrics. Additionally, businesses looking to automate repetitive data handling tasks and enhance the accuracy of their data insights would benefit from this platform.

Improvado.io videos

+ Add

How to Leverage Data to Drive Massive Revenue - Sponsored by Improvado.io

More videos:

  • Demo - Improvado Demo - ETL for Marketers
  • Demo - Improvado Demo

DataTap videos

No DataTap videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Improvado.io and DataTap)

Improvado.io

DataTap

Marketing
100 100%
Marketing
0% 0
Data Integration
52 52%
Data Integration
48% 48
Web Service Automation
37 37%
Web Service Automation
63% 63
Marketing Analytics
70 70%
Marketing Analytics
30% 30

User comments

Share your experience with using Improvado.io and DataTap. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Improvado.io and DataTap

Improvado.io Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics’ cutting-edge data transformation functionality stands out more than Improvado’s basic offering. Improvado’s Marketing Common Data Model (MCDM) is an enterprise-grade transformation engine that enables companies to automatically standardize metrics across all channels and conduct automated data mapping and transformations with self-service or out-of-the-box...
Source: adsbot.co
Funnel.io Alternatives and Competitors in 2022
The Improvado platform is specifically focused on the marketing dilemma and will connect to any marketing platform you need. The integrations run deep, pulling in granular data from the keyword and ad level, to allow you to see the complete picture. It’s a great tool for marketing analysts, performance marketers, and managers of all levels, who use marketing data on a daily...
Source: improvado.io
15 Best ETL Tools in 2022 (A Complete Updated List)
Improvado is a data analytics software for marketers to help them keep all their data in one place. This marketing ETL platform will allow you to connect marketing API to any visualization tool and for that no need to have technical skills.
Source: www.softwaretestinghelp.com
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Improvado has a strong 4.5/5 on G2 with people not complaining much about anything. In cons, the high pricing was mentioned but considered reasonable with the level of support Improvado gives.
Source: windsor.ai
Domo vs Datorama vs Improvado vs Funnel.io vs Supermetrics
The biggest benefit I see for improvado.io is that their customer service reps are included in every package and are highly attentive. They'll help you build out custom dashboards and integrations to ensure that you're visualizing your data in exactly the way you need it.
Source: improvado.io

DataTap Reviews

Best Affordable Alternatives to Supermetrics
Adverity lists marketing agencies, e-commerce, technology, consumer packaged goods and retail, telecommunications, media, and entertainment as just some of the many sectors it serves on its website. Adverity’s features and capabilities make it a good fit for large companies with in-house Python developers and data analysts. But, it’s also a good option for small businesses...
Source: adsbot.co
Funnel.io — Data integration platform with 500+ data sources
Adverity offers a data integration and data visualisation platform. Like Datorama, it let’s you connect all marketing data and visualise it in it’s own platform. It also let’s you visualise data in your favorite BI platform such as Data Studio or Power BI
Source: www.windsor.ai

Social recommendations and mentions

DataTap might be a bit more popular than Improvado.io. We know about 1 link to it since March 2021 and only 1 link to Improvado.io. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Improvado.io mentions (1)

DataTap mentions (1)

What are some alternatives?

When comparing Improvado.io and DataTap, you can also consider the following products

tray.io - Enterprise-scale integration platform

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Workato - Experts agree - we're the leader. Forrester Research names Workato a Leader in iPaaS for Dynamic Integration. Get the report. Gartner recognizes Workato as a “Cool Vendor in Social Software and Collaboration”.

Integrator.io iPaaS by Celigo - Next-Generation iPaaS integration platform

Segment - We make customer data simple.

Supermetrics - Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

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