Software Alternatives, Accelerators & Startups

HubSpot Website Platform VS Webflow

Compare HubSpot Website Platform VS Webflow and see what are their differences

HubSpot Website Platform logo HubSpot Website Platform

HubSpot Website Platform is a content management system that enables marketers to build websites personalized for every visitor.

Webflow logo Webflow

Build dynamic, responsive websites in your browser. Launch with a click. Or export your squeaky-clean code to host wherever you'd like. Discover the professional website builder made for designers.
  • HubSpot Website Platform Landing page
    Landing page //
    2023-08-02
  • Webflow Landing page
    Landing page //
    2024-07-09

HubSpot Website Platform features and specs

  • User-Friendly Interface
    HubSpot's CMS provides a very intuitive and easy-to-use interface that allows users to create and manage content without needing extensive technical knowledge.
  • Integrated Marketing Tools
    The platform seamlessly integrates with HubSpot's extensive suite of marketing tools, such as email marketing, social media, and analytics, providing a comprehensive solution for businesses.
  • SEO Optimization
    HubSpot CMS includes built-in SEO recommendations and a blog optimized for search engines, helping users improve their website's visibility and ranking on search engines.
  • Responsive Design
    The CMS supports responsive design, ensuring that websites created with HubSpot are optimized for all device types, including mobile, tablet, and desktop.
  • Security Features
    HubSpot offers strong security measures, including SSL, web application firewall, and threat detection, ensuring the protection of user data and website integrity.

Possible disadvantages of HubSpot Website Platform

  • Cost
    HubSpot's CMS can be quite expensive, especially for small businesses or startups that might be operating on a tighter budget.
  • Limited Customization
    While the platform is user-friendly, it might lack some of the deep customization features that developers might want for more complex website projects.
  • Dependency on HubSpot Ecosystem
    Because HubSpot's CMS is part of a larger suite of tools, users may become reliant on the entire HubSpot ecosystem, which may not be desired by all.
  • Learning Curve for Advanced Features
    Although the basic tools are intuitive, mastering more advanced features and integrations can require some time and training.
  • Limited Third-Party Integrations
    Compared to some other CMS platforms, HubSpot may have fewer third-party integrations available, which could limit flexibility for some users.

Webflow features and specs

  • Design Flexibility
    Webflow provides an intuitive visual interface that allows designers to create highly customized and responsive websites without writing code.
  • Integrated CMS
    Webflow includes a built-in CMS that allows users to easily manage dynamic content, making it ideal for blogs, portfolios, and other content-rich sites.
  • SEO Capabilities
    Webflow offers robust SEO tools, including custom meta tags, alt text for images, and clean code output, which can help improve search engine rankings.
  • E-commerce Support
    Webflow provides comprehensive e-commerce features, including product management, checkout processes, and payment gateways, suitable for small to medium-sized online stores.
  • Hosting and Performance
    Webflow offers high-performance hosting with fast loading times, SSL, and global CDN, ensuring websites are secure and perform well.
  • No-Code Platform
    It empowers non-developers to build and maintain websites, breaking down barriers between design and development through its visual development platform.
  • Custom Interactions and Animations
    Webflow allows the creation of sophisticated animations and interactions directly in the designer, enhancing user experience and engagement.

Possible disadvantages of Webflow

  • Learning Curve
    Although it's a no-code platform, Webflow's extensive feature set can be overwhelming for beginners, requiring a significant amount of time to become proficient.
  • Cost
    Webflow's pricing can be relatively high compared to other website builders, especially for e-commerce plans and sites with large amounts of CMS items.
  • Limited Plugins
    Webflow has fewer third-party plugins and integrations compared to platforms like WordPress, which may be limiting for some users needing specific functionalities.
  • Custom Code Limitation
    While Webflow supports custom code, there are limitations on what can be achieved without full access to backend code, which may hinder more complex customizations.
  • E-commerce Scale
    While suitable for small to medium businesses, Webflow's e-commerce capabilities may not be sufficient for large-scale online stores with extensive requirements.
  • Export Restrictions
    Exported code from Webflow can be difficult to maintain if you choose to leave the platform, as the exported files may not easily integrate with other CMSs or platforms.

HubSpot Website Platform videos

No HubSpot Website Platform videos yet. You could help us improve this page by suggesting one.

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Webflow videos

Webflow Review: Excellent Custom Design Tool

More videos:

  • Review - Building a site in Webflow - First impressions review!
  • Review - Squarespace VS Webflow: Website Building Platform Review

Category Popularity

0-100% (relative to HubSpot Website Platform and Webflow)
CMS
4 4%
96% 96
Website Builder
0 0%
100% 100
Web Content Management
100 100%
0% 0
Blogging Platform
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare HubSpot Website Platform and Webflow

HubSpot Website Platform Reviews

  1. Paul Sullivan
    · MD at Digital BIAS ·
    HubSpot Pro CMS is a great low-code big value CMS

    HubSpot's Pro or enterprise CMS is an excellent tool for the savvy, conversion-focused marketing and sales leaders. Whilst this is a premium CMS with a monthly subscription fee, its inbuilt features really negate the cost once you add up the features like 3rd party add-ons to a free CMS.

    🏁 Competitors: Craft CMS
    👍 Pros:    Low code|Integrated crm|Integrated email marketing|Integrated chatbots/live chat|Integrated ssl|Integrated multilanguage|Integrated a+b testing|Integrated smart content
    👎 Cons:    Requires 3rd party video hosting

Webflow Reviews

  1. Amazing

    Designing websites with Webflow has been an absolute delight. Its visual interface makes the design process intuitive and efficient. The drag-and-drop functionality for elements is a real time-saver, and the real-time preview allows for instant feedback. Customizing designs to be responsive for different devices is a breeze. Webflow's ability to handle complex animations without code is impressive. All in all, Webflow has made website creation a smooth and enjoyable process. Definitely a game-changer for web design!

    🏁 Competitors: Tilda

Comparing 9 WordPress alternatives & competitors in 2024
Webflow’s visual, composable CMS is feature-complete right out of the box. With native integrations, optimization tools, and managed hosting, you can build, launch, and iterate your website at scale. Webflow also vets Apps built by our community, so you can trust apps that you install — with no need to update software or manage outdated plugins.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Webflow offers more advanced design and animation capabilities than WordPress, allowing for custom-built websites without coding. Pixpa and Squarespace offer advanced portfolio management, e-commerce, and client gallery features tailored for creatives.
Source: www.pixpa.com
The 17 Best Wix Alternatives (2024) Who Else Can You Build Your Website With?
Webflow isn’t for everyone. It’s focused on designers and developers, so the user interface can be overwhelming to beginners. However, their designs are slick and they’re not afraid to show off their website builder: NASA uses it, and Webflow built their own website with the platform.
Top 10 Web Content Management Systems
Webflow is another unique CMS option based on the fact that it does not feature a single line of code anywhere for the user to bother with. Instead, it takes it upon itself to fully cover every single modification that a user may need as part of its preconfigured content management options. The UI is also designed with utility in mind. Whereas Wix also does not feature codes...
Source: cloudzy.com
Top No Code Website Builders in 2023
Webflow is an ideal option for designers and developers wanting to create custom websites with no code. Users can build a website while maintaining complete design control, leveraging advanced customization options, such as CSS and HTML editing.

Social recommendations and mentions

Based on our record, Webflow seems to be more popular. It has been mentiond 136 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

HubSpot Website Platform mentions (0)

We have not tracked any mentions of HubSpot Website Platform yet. Tracking of HubSpot Website Platform recommendations started around Mar 2021.

Webflow mentions (136)

  • The Best 100 Free UI/UX Resources for Every Designer & Developer
    Webflow Webflow.com Design and launch responsive sites visually (free starter plan). - Source: dev.to / 2 months ago
  • 10 No-Code Tools for Developers in 2025 (with Best Use Cases)
    Webflow is like Canva and Photoshop had a genius baby that builds websites. - Source: dev.to / 3 months ago
  • My 2025 Tech Learning Plan: Upskill, Create, and Conquer
    No-Code Development Platforms: Exploring tools like Wix Studio, Framer, Webflow, and WordPress, and building 2 to 3 solid projects in each of these. Through this, I’ll not only boost my UI/UX and Figma skills but also broaden my horizons in the design and development space. - Source: dev.to / 4 months ago
  • Builder.io vs Webflow: A Beginner's Guide to Choosing the Best Website Builder
    Being new to web design, you must have felt how overpowering the game of choice is. Two constant names popping up as popular choices are Builder.io and Webflow. Which one should you choose? - Source: dev.to / 8 months ago
  • Figma to Webflow: A Complete Guide
    Webflow is a visual development platform that enables designers to create responsive websites without writing code. It provides a rich interface for building and customizing layouts, animations, and interactions, all while maintaining web standards. Webflow’s output is clean HTML, CSS, and JavaScript, allowing for flexibility and control over the final product. - Source: dev.to / 9 months ago
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What are some alternatives?

When comparing HubSpot Website Platform and Webflow, you can also consider the following products

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

WiX - Create a free website with Wix.com. Customize with Wix' website builder, no coding skills needed. Choose a design, begin customizing and be online today

Craft CMS - Content management system built on Yii PHP Framework

SquareSpace - Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.

Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.

Statamic - Build better, easier to manage websites. Enjoy radical efficiency. It's everything you never knew you always wanted in a CMS.