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HCL CDP VS DataTap

Compare HCL CDP VS DataTap and see what are their differences

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HCL CDP logo HCL CDP

The Most Flexible Platform to deploy and build a 360-degree customer view

DataTap logo DataTap

Adverity is the best data intelligence software for data-driven decision making. Connect to all your sources and harmonize the data across all channels.
  • HCL CDP Identity Resolution Helps You Create a Unified Profile: The HCL Customer Data Platform (CDP) analyzes and resolves data from multiple touchpoints and creates unified customer profiles, providing a 360° customer view in real-time. Hyperpersonalize every journey and create tailored experiences at scale.
    Identity Resolution Helps You Create a Unified Profile: The HCL Customer Data Platform (CDP) analyzes and resolves data from multiple touchpoints and creates unified customer profiles, providing a 360° customer view in real-time. Hyperpersonalize every journey and create tailored experiences at scale. //
    2025-02-10
  • HCL CDP Integrations Built for You: The HCL CDP offers integrations to most commonly used advertising, analytics, mobile apps, chatbots, contact centers, CRM, databases, marketing automation, and tag management systems. By leveraging existing data from these various internal systems, we also offer custom integrations to adapt to the ever-evolving martech landscape.
    Integrations Built for You: The HCL CDP offers integrations to most commonly used advertising, analytics, mobile apps, chatbots, contact centers, CRM, databases, marketing automation, and tag management systems. By leveraging existing data from these various internal systems, we also offer custom integrations to adapt to the ever-evolving martech landscape. //
    2025-02-10
  • HCL CDP Data Connections, Activation Anywhere: Unlock the power of your martech stack to orchestrate successful omnichannel customer journeys. The HCL CDP seamlessly connects to all your systems via existing or custom integrations. Integrate data from all channels and activate it across multiple channels by serving customers with the most relevant interactions and offers.
    Data Connections, Activation Anywhere: Unlock the power of your martech stack to orchestrate successful omnichannel customer journeys. The HCL CDP seamlessly connects to all your systems via existing or custom integrations. Integrate data from all channels and activate it across multiple channels by serving customers with the most relevant interactions and offers. //
    2025-02-10
  • HCL CDP Deep Synergy with HCL Unica: HCL Unica capabilities let you easily transfer data to and from the HCL Customer Data Platform. Marketers retain control over the data flow to and from the HCL CDP, alleviating the burden on IT and addressing data privacy concerns. The HCL CDP lets you extend the customer profile information with contact and response history from HCL Unica.
    Deep Synergy with HCL Unica: HCL Unica capabilities let you easily transfer data to and from the HCL Customer Data Platform. Marketers retain control over the data flow to and from the HCL CDP, alleviating the burden on IT and addressing data privacy concerns. The HCL CDP lets you extend the customer profile information with contact and response history from HCL Unica. //
    2025-02-10
  • HCL CDP Custom-Made Activations and Learning Models: We have a solution tailored to your needs and can adapt to your workflows by creating custom integrations. The HCL CDP also has self-learning AI models that predict the best channel and next best experience.
    Custom-Made Activations and Learning Models: We have a solution tailored to your needs and can adapt to your workflows by creating custom integrations. The HCL CDP also has self-learning AI models that predict the best channel and next best experience. //
    2025-02-10
  • HCL CDP Security and Data Governance: HCL Customer Data Platform ensures compliance with GDPR, CCPA (California), and DPDP (India) through comprehensive tools for data management, tracking, and identification. Its data lineage capabilities provide full control over data flow and transformations. Additionally, features like tokenization, and hybrid deployment, secure use of Personally Identifiable Information (PII) to deliver personalized experiences while safeguarding sensitive data.
    Security and Data Governance: HCL Customer Data Platform ensures compliance with GDPR, CCPA (California), and DPDP (India) through comprehensive tools for data management, tracking, and identification. Its data lineage capabilities provide full control over data flow and transformations. Additionally, features like tokenization, and hybrid deployment, secure use of Personally Identifiable Information (PII) to deliver personalized experiences while safeguarding sensitive data. //
    2025-02-10
  • HCL CDP Deployment Flexibility: Unmatched flexibility allows you to customize your deployment according to your specific needs. Whether opting for multi-tenant or single-tenant clouds, on-premises or hybrid deployment models, the choice is yours, enabling compliance with your company's requirements and adhering to national and international regulations.
    Deployment Flexibility: Unmatched flexibility allows you to customize your deployment according to your specific needs. Whether opting for multi-tenant or single-tenant clouds, on-premises or hybrid deployment models, the choice is yours, enabling compliance with your company's requirements and adhering to national and international regulations. //
    2025-02-10

HCL Customer Data Platform (CDP) is a robust solution that centralizes customer data from various sources to provide a 360-degree view of the customer. What sets it apart are its scalable architecture, data lineage capabilities, and its ability to handle compliance with privacy regulations, making it a top choice for modern enterprises.

  1. Scalability for Growth: HCL CDP is designed to scale effortlessly, adapting to the growing volume of data as businesses expand. Whether handling increased customer interactions, more complex data sources, or expanding marketing efforts, HCL CDP ensures seamless growth without compromising performance.

  2. Data Lineage & Compliance: In today’s regulatory landscape, compliance with laws like GDPR and CCPA is crucial. HCL CDP ensures full transparency in data processing with its data lineage capabilities, tracking the flow of data from its origin to usage. This helps businesses understand data flow and maintain regulatory compliance. Additionally, its zero-copy data architecture allows businesses to access and process data without duplicating it, further supporting data privacy and regulatory adherence.

  3. Flexible Deployment & No Lock-In Design: HCL CDP offers flexible deployment options—on-premise, cloud, or hybrid—allowing organizations to choose the best solution for their needs. Its no lock-in design ensures businesses are not tied to proprietary technologies, offering freedom to evolve and scale without restrictions.

  4. Tech-Agnostic Integration: The platform’s tech-agnostic nature ensures compatibility across diverse tech environments. It integrates seamlessly with CRM systems, marketing automation tools, eCommerce platforms, and analytics solutions, enabling businesses to incorporate it into their existing tech ecosystem effortlessly.

HCL CDP provides the scalability, flexibility, and compliance needed to manage customer data effectively while integrating seamlessly into various technology landscapes.

  • DataTap Landing page
    Landing page //
    2023-10-14

HCL CDP

Website
hcl-software.com
Pricing URL
Official HCL CDP Pricing
$ Details
Free Trial
Release Date
-
Startup details
Country
India
State
Uttar Pradesh
City
Noida
Founder(s)
HCLSoftware
Employees
5,000+
Edit details

DataTap

Website
adverity.com
Pricing URL
-
$ Details
-
Release Date
2015 January
Startup details
Country
Austria
State
Wien
City
Vienna
Founder(s)
Alexander Igelsböck
Employees
100 - 249
Edit details

HCL CDP features and specs

  • Unify Customer Profiles
    Aggregates data from multiple sources to create a single, comprehensive view of each customer.
  • Real-Time Data Processing
    Allows businesses to act on fresh, up-to-date customer insights for timely decision-making.
  • Advanced Segmentation
    Segments customers based on behaviors, demographics, and preferences for targeted marketing.
  • Personalized Marketing
    Enables personalized campaigns across multiple channels, improving engagement and conversion.
  • AI and Machine Learning Integration
    Leverages predictive analytics and AI for insights into customer behavior and trends.
  • Flexible Deployment Options
    Offers on-premise, cloud, or hybrid deployment models, providing flexibility to meet business needs.
  • Tech-Agnostic Seamless Integration
    Seamlessly integrates with existing systems like CRM, marketing automation, and analytics platforms.
  • No Lock-In Design
    Provides freedom from vendor lock-ins, allowing businesses to scale and adapt their systems without constraints.
  • Data Lineage and Compliance
    Ensures full transparency in data usage and supports compliance with regulations like GDPR and CCPA.
  • Zero-Copy Data Architecture
    Accesses and processes data without duplicating it, ensuring better data privacy and security.

DataTap features and specs

  • Extensive Data Integration
    Adverity offers a wide range of connectors, allowing users to aggregate data from various sources such as social media, e-commerce, and other marketing channels into one platform for unified analysis.
  • Automated Data Workflows
    The platform features robust automation capabilities, which help streamline and automate repetitive data tasks, thereby saving time and reducing human error.
  • Customizable Dashboards
    Users can create highly customizable dashboards tailored to their specific needs, allowing them to visualize data effectively and gain actionable insights.
  • Scalable Solution
    Adverity is designed to grow with your business, offering scalable solutions that accommodate increased data volume and complexity.
  • Advanced Analytics
    The platform provides advanced analytics and machine learning capabilities, enabling users to perform deeper data analysis and predictive modeling.
  • Excellent Customer Support
    Adverity is known for its responsive and knowledgeable customer support team, which helps ensure that users can effectively utilize the platform.

Possible disadvantages of DataTap

  • Cost
    Adverity's pricing model can be quite expensive, especially for smaller businesses or startups that may have limited budgets.
  • Learning Curve
    The platform has a somewhat steep learning curve, which may require significant time and effort to master, especially for users who are not data-savvy.
  • Customization Limitations
    While the platform is highly customizable, there may be limitations in terms of specific customizations that advanced users or larger enterprises may require.
  • Integration Complexity
    Integrating Adverity with some legacy systems or less common data sources may be complex and time-consuming, requiring additional technical expertise.
  • Data Latency
    In some cases, users may experience delays in data updates, which can affect real-time decision-making processes.

Analysis of DataTap

Overall verdict

  • Overall, DataTap is considered a good choice for companies looking to improve their data management and analytics processes. Its flexibility and scalability make it suitable for both small businesses and large enterprises. While some users may find it relatively expensive, the value it provides in terms of time savings and data insights justifies the cost for many organizations.

Why this product is good

  • DataTap by Adverity is highly regarded due to its powerful data integration capabilities, which allow businesses to easily consolidate data from multiple sources into a single platform. It offers a robust suite of features for data transformation, automation, and analytics, making it a versatile tool for data-driven decision-making. The platform is praised for its user-friendly interface, comprehensive support for a wide range of data connectors, and ability to scale with enterprise needs.

Recommended for

    DataTap is recommended for marketing professionals, data analysts, and business intelligence teams who need to integrate, manage, and analyze data from diverse sources. It is particularly beneficial for organizations that require a deep understanding of their marketing performance, customer behavior, and other critical business metrics. Additionally, businesses looking to automate repetitive data handling tasks and enhance the accuracy of their data insights would benefit from this platform.

Category Popularity

0-100% (relative to HCL CDP and DataTap)

HCL CDP

DataTap

Customer Experience
100 100%
Customer Experience
0% 0
Data Integration
0 0%
Data Integration
100% 100
Customer Data Platform
100 100%
Customer Data Platform
0% 0
Web Service Automation
0 0%
Web Service Automation
100% 100

Questions and Answers

As answered by people managing HCL CDP and DataTap.

What makes your product unique?

HCL CDP's answer

  1. Comprehensive Customer Insights: Offers a unified, 360-degree view of customers by integrating data from multiple touchpoints.
  2. Data Collection: Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
  3. Scalability: Seamlessly grows with your business, handling increasing data volumes and complex customer interactions.
  4. Flexible Deployment: Choose between on-premise, cloud, or hybrid deployment to suit your infrastructure needs.
  5. No Vendor Lock-In: Built with a no lock-in design, allowing businesses to evolve without being tied to proprietary systems.
  6. Composable and Tech-Agnostic Integration: Easily integrates with existing CRM, marketing, and analytics tools, ensuring compatibility with diverse tech stacks. 7.Regulatory Compliance: Supports GDPR, CCPA, and other data privacy regulations with built-in data lineage and zero-copy architecture.

How would you describe your primary audience?

HCL CDP's answer

Industries benefiting from HCL CDP include retail, financial services, healthcare, telecommunications, e-commerce, travel, media, automotive, education, and manufacturing.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare HCL CDP and DataTap

HCL CDP Reviews

We have no reviews of HCL CDP yet.
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DataTap Reviews

Best Affordable Alternatives to Supermetrics
Adverity lists marketing agencies, e-commerce, technology, consumer packaged goods and retail, telecommunications, media, and entertainment as just some of the many sectors it serves on its website. Adverity’s features and capabilities make it a good fit for large companies with in-house Python developers and data analysts. But, it’s also a good option for small businesses...
Source: adsbot.co
Funnel.io — Data integration platform with 500+ data sources
Adverity offers a data integration and data visualisation platform. Like Datorama, it let’s you connect all marketing data and visualise it in it’s own platform. It also let’s you visualise data in your favorite BI platform such as Data Studio or Power BI
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, DataTap seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

HCL CDP mentions (0)

We have not tracked any mentions of HCL CDP yet. Tracking of HCL CDP recommendations started around Feb 2025.

DataTap mentions (1)

What are some alternatives?

When comparing HCL CDP and DataTap, you can also consider the following products

Adobe Experience Platform - Enter Adobe Experience Platform, the industry’s first open and extensible platform that stitches data across the enterprise, ultimately enabling enterprises to deliver ...

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Salesforce Marketing Cloud - Salesforce digital marketing software allows connect interactions from any channel or device, and combine customer data and behaviors to create real-time relevant communication.

Workato - Experts agree - we're the leader. Forrester Research names Workato a Leader in iPaaS for Dynamic Integration. Get the report. Gartner recognizes Workato as a “Cool Vendor in Social Software and Collaboration”.

Zeta - Personal finance for couples

Xplenty - Xplenty is the #1 SecurETL - allowing you to build low-code data pipelines on the most secure and flexible data transformation platform. No longer worry about manual data transformations. Start your free 14-day trial now.

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