Software Alternatives, Accelerators & Startups

Google Tag Manager VS Sensor Tower

Compare Google Tag Manager VS Sensor Tower and see what are their differences

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Sensor Tower logo Sensor Tower

Sensor Tower is a platform for app store optimization and app industry intelligence.
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29
  • Sensor Tower Landing page
    Landing page //
    2023-06-21

Sensor Tower

Release Date
2013 January
Startup details
Country
United States
State
California
Founder(s)
Alex Malafeev
Employees
100 - 249

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Sensor Tower videos

Sensor Tower ASO Tool Review: Keyword Spy, Research & Apple Features

More videos:

  • Review - ASO 101 and Sensor Tower Platform Overview
  • Review - Sensor Tower - App Store Optimization for iOS and Android

Category Popularity

0-100% (relative to Google Tag Manager and Sensor Tower)
Analytics
69 69%
31% 31
Web Analytics
80 80%
20% 20
Business Intelligence
0 0%
100% 100
Mobile Analytics
100 100%
0% 0

User comments

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Social recommendations and mentions

Based on our record, Sensor Tower should be more popular than Google Tag Manager. It has been mentiond 28 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

Sensor Tower mentions (28)

  • Famine Scourge Will Be Broken. Don’t Lose Focus.
    Yes, and they will be right. Just look at its revenue (sensortower.com) through the many fiascos. Source: almost 2 years ago
  • Genshin Impact Mobile Revenue and Downloads [Updated May 2022]
    (source: https://sensortower.com/). Source: about 2 years ago
  • Top Games by user group
    Ya I checked out data.ai and sensortower.com. Both give pretty good overview data. But I think you're right, premium may be required for any in depth user information. Source: about 2 years ago
  • F in the chat for our Dragalia Lost friends.
    Dragalia lost was never released in most EU countries (or at least italy doesn't have it) and netted last month 200k dollars in total for apple store and 200k dollar for google play, where epic seven earned a whooping total of 5mil and 2 mil dollar respectively. (infos from sensortower.com). Source: about 2 years ago
  • $116 Billion Was Spent On Mobile Games In 2021
    Genshin reaches a revenue of nearly 100 mil usd everysingle month only on mobile platforms. Btw the revenue on the chinese server isn’t even calculated into the 100 mil. Ur spending on other devices aren’t calculated into the mobile revenue. I suggest u taking a look at the mobile revenue on this web site called sensortower. Im not exactly sure if the info provided by this website is trustworthy but most of the... Source: over 2 years ago
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What are some alternatives?

When comparing Google Tag Manager and Sensor Tower, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

App Annie - App Annie is a marketing analytics tool available for apps of all kinds. With App Annie, you can track sales, traffic, and a variety of other factors pertinent to monitoring an app's trajectory.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

appfigures - Cross-platform app store analytics for all of your mobile apps.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Mobile Action - Mobile Data Intelligence & Actionable Insights.