Google Tag Manager
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Mixpanel
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Looker
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Kameleoon
Dynamic Yield
Optimizely
VWO
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Kameleoon enables brands to offer exceptional digital experiences and personalize the customer journey to maximize engagement and conversion, driving exponential online revenue growth.
Kameleoon is an AI-driven personalization and A/B testing platform that helps digital product owners and marketers quickly and automatically tailor their website and wider digital experience to the needs of each and every one of their visitors. With features including A/B testing, segmentation, AI predictive targeting and real-time measurement of conversion intent, Kameleoon adapts messages, content, navigation and offers on all channels.
Over 450 major companies rely on Kameleoon, making it the leading SaaS platform for AI-driven personalization in Europe. These include leaders in ecommerce and retail (Lidl, Cdiscount, Rakuten), media (L’Équipe, Axel Springer, Mumsnet), travel (Corsair, Louvres Hotel, Groupe Pierre et Vacances), automotive (Toyota, Renault, Kia) and financial services (Axa, AG2R, Credit Agricole, Société générale). Kameleoon is achieving annual three figure growth in both customers and revenues.
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Based on our record, Google Tag Manager seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Dynamic Yield - Personalization & customer experience management
Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.
Optimizely - A/B testing you'll actually use.
Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.