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Google Tag Manager VS Campaign Monitor

Compare Google Tag Manager VS Campaign Monitor and see what are their differences

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Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Campaign Monitor logo Campaign Monitor

Email marketing software built for designers and their clients to run successful email campaigns.
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29
  • Campaign Monitor Landing page
    Landing page //
    2023-10-07

Google Tag Manager videos

+ Add

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Campaign Monitor videos

+ Add

How to Use a Custom Campaign Monitor Template

More videos:

  • Demo - Campaign Monitor Demo
  • Review - Mastering email marketing with Campaign Monitor

Category Popularity

0-100% (relative to Google Tag Manager and Campaign Monitor)

Google Tag Manager

Campaign Monitor

Analytics
100 100%
Analytics
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Email Marketing Platforms
0 0%
Email Marketing Platforms
100% 100

User comments

Share your experience with using Google Tag Manager and Campaign Monitor. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Tag Manager and Campaign Monitor

Google Tag Manager Reviews

We have no reviews of Google Tag Manager yet.
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Campaign Monitor Reviews

12 Top Campaign Monitor Alternatives & Competitors
So has Campaign Monitor been able to keep up? In some ways yes. They’ve introduced automations and updated the user-interface, but more as a REACTION to other pioneering (and distrupting) platforms. I’ll be 100% honest that I left Campaign Monitor years ago, but still followed along at a distance.
Source: thedigitalmerchant.com
The 24 Best Email Marketing Tools
Owned by Campaign Monitor, Delivra is an email service provider designed for sophisticated, high-volume email marketing. Features include list segmentation, auto-responders, a drag-and-drop editor, multi-channel drip campaigns, pre-built and custom templates, and engagement scoring.
Source: webbiquity.com
9 Best Campaign Monitor Alternatives To Power Up Your Personalization Efforts [2023]
This popular Campaign Monitor competitor carries advanced personalization features, like merging tags that can help your content change according to the recipient of your email campaign. This goes for the name or even the language you will use in your email. Mailchimp can also pinpoint the best time to send an email with its platform to detect patterns in your open rates,...
Source: moosend.com
7 Best Campaign Monitor Alternatives for 2023
Mind that you can’t create landing pages with Campaign Monitor. If you need a solution for lead generation, you’ll also need to invest in a landing page builder and integrate it with Campaign Monitor… or use Sendinblue.
Source: www.sendinblue.com
7 Cheaper Mailchimp Alternatives to Consider in 2019
Campaign Monitor makes it very easy to personalize your emails. And you also get a great-looking automation flow builder that rivals ConvertKit. That, along with a well-designed interface, is why you might want to pay a little more for Campaign Monitor.
Source: www.codeinwp.com

Social recommendations and mentions

Based on our record, Google Tag Manager should be more popular than Campaign Monitor. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

Campaign Monitor mentions (1)

  • Why Email Marketing Is a necessity.
    According to campaignmonitor, the Return on investment in email marketing is 4400%. This implies a $44 return on every $1 spent. Also according to Direct Marketing Association, 66% of consumers have made a purchase online due to an email marketing message they have received in the past. Source: almost 2 years ago

What are some alternatives?

When comparing Google Tag Manager and Campaign Monitor, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

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