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Google Cloud Pub/Sub VS Azure Event Hubs

Compare Google Cloud Pub/Sub VS Azure Event Hubs and see what are their differences

Google Cloud Pub/Sub logo Google Cloud Pub/Sub

Cloud Pub/Sub is a flexible, reliable, real-time messaging service for independent applications to publish & subscribe to asynchronous events.

Azure Event Hubs logo Azure Event Hubs

Learn about Azure Event Hubs, a managed service that can ingest and process massive data streams from websites, apps, or devices.
  • Google Cloud Pub/Sub Landing page
    Landing page //
    2023-03-23
  • Azure Event Hubs Landing page
    Landing page //
    2023-03-27

Google Cloud Pub/Sub features and specs

  • Scalability
    Google Cloud Pub/Sub is designed to handle large volumes of messages, allowing it to scale effortlessly to accommodate varying workloads.
  • Global Availability
    The service is globally distributed, ensuring low-latency access and reliability wherever your application is hosted.
  • Asynchronous Communication
    Supports asynchronous communication between services, decoupling the producer and consumer, leading to better fault tolerance and resource utilization.
  • Integration
    It integrates smoothly with other Google Cloud services and supports many third-party tools, enhancing its utility in diverse environments.
  • Security
    Offers robust security features including encryption of messages both at rest and in transit.
  • Managed Service
    Being a fully managed service, it reduces the operational overhead associated with maintaining messaging infrastructure.

Possible disadvantages of Google Cloud Pub/Sub

  • Cost Structure
    Depending on usage patterns, costs can increase significantly, making it difficult to predict expenses in high-throughput scenarios.
  • Complexity
    For beginners, setting up Pub/Sub and managing topics and subscriptions can be complex and require a learning curve.
  • Latency Variability
    While generally low, message delivery latency can sometimes vary, especially under peak loads.
  • Dependency on Network
    As a cloud-based service, its performance is heavily dependent on network reliability, which might not be suitable for extremely sensitive real-time applications.
  • Limited Message Retention
    By default, messages are retained for a limited period, which may not be suitable for applications needing long-term message storage.

Azure Event Hubs features and specs

  • Scalability
    Azure Event Hubs can handle millions of events per second, making it highly scalable for large-scale data ingestion solutions.
  • Fully Managed
    As a fully managed service, it reduces the overhead associated with managing infrastructure, allowing teams to focus on application development.
  • Integration
    Seamlessly integrates with other Azure services like Azure Stream Analytics, Azure Functions, and more, making it a versatile solution within the Azure ecosystem.
  • Data Retention
    Supports event retention of up to seven days, allowing applications to replay streams and facilitating debugging or application state recovery.
  • Security
    Offers comprehensive security features, including encryption at rest and in transit, VNet service endpoints, and Shared Access Signatures (SAS) for access control.

Possible disadvantages of Azure Event Hubs

  • Complexity in Setup
    The initial setup and configuration can be complex for new users, especially those unfamiliar with Azure services.
  • Cost
    Costs can accumulate quickly, particularly with high-throughput or extensive data retention requirements, potentially impacting budget-conscious projects.
  • Limited On-premises Integration
    Primarily designed for cloud environments, making it less suitable for on-premises scenarios without additional integration layers.
  • Latency
    Although generally low, latency can become noticeable in high-load scenarios, which might affect applications requiring real-time processing.
  • Partition Management
    Dynamic partition scaling is not available. Once set, partition counts cannot be changed without creating a new event hub, which requires thoughtful upfront planning.

Analysis of Google Cloud Pub/Sub

Overall verdict

  • Google Cloud Pub/Sub is a powerful and reliable messaging service that is highly regarded for its scalability, integration capabilities, and security features. It is a strong choice for businesses looking for a robust cloud-based messaging solution.

Why this product is good

  • Scalability: Google Cloud Pub/Sub is built to handle huge amounts of data, making it ideal for large-scale applications.
  • Reliability: It provides strong reliability and consistent performance due to its distributed nature across multiple data centers.
  • Integration: Pub/Sub integrates well with other Google Cloud services, enhancing its functionality and making it easier to create comprehensive cloud solutions.
  • Security: Offers robust security features including encryption at rest and in transit, aligning with Google Cloud's overall focus on security.
  • Ease of Use: It provides a user-friendly interface and comprehensive documentation, making it accessible even for those new to cloud services.

Recommended for

  • Organizations needing to process and analyze large volumes of messages in real-time.
  • Developers building cloud-native applications requiring scalable messaging services.
  • Businesses already leveraging the Google Cloud ecosystem, as Pub/Sub integrates seamlessly with other services.
  • Teams looking for a secure and reliable messaging solution with global availability.

Google Cloud Pub/Sub videos

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Azure Event Hubs videos

Messaging with Azure Event Hubs

Category Popularity

0-100% (relative to Google Cloud Pub/Sub and Azure Event Hubs)
Stream Processing
73 73%
27% 27
Data Integration
100 100%
0% 0
Data Management
57 57%
43% 43
Web Service Automation
100 100%
0% 0

User comments

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Social recommendations and mentions

Based on our record, Google Cloud Pub/Sub should be more popular than Azure Event Hubs. It has been mentiond 15 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Cloud Pub/Sub mentions (15)

  • Event-Driven Architecture 101
    Secondly, Go is incredibly easy to learn and in my opinion, maintain. This means that if you're a growing company and expect to onboard new teams and team members, having Go as a basis for your systems should mean that new engineers can get up to speed quickly.  Below is a small sample application that can connect to Google PubSub, subscribe to a topic, send an event and then clean up. In total, its 82 lines of... - Source: dev.to / over 1 year ago
  • Top 6 message queues for distributed architectures
    Google Cloud Pub/Sub is a fully-managed, globally scalable and secure queue provided by Google Cloud for asynchronous processing messages. Cloud Pub/Sub has many of the same advantages and disadvantages as SQS due to also being cloud hosted. It has a free and paid tier. - Source: dev.to / about 2 years ago
  • Job Scheduling on Google Cloud Platform
    Cloud Pub/Sub: A global messaging service for event-driven architectures. - Source: dev.to / about 2 years ago
  • Effortlessly Scale Your Applications with FaaS: Learn How Functions as a Service Can Help You Grow and Thrive
    Google Cloud Functions is a FaaS offering from Google Cloud Platform (GCP). It allows developers to run their code in response to events, such as changes in a database or the arrival of a message in a Pub/Sub topic. Like AWS Lambda, Google Cloud Functions can be used to build a variety of applications, including serverless websites, data processing pipelines, and real-time data streams. - Source: dev.to / over 2 years ago
  • Mixing GCloud and F#
    That gets triggered when a Pub/Sub topic is fired (from the webhook function). - Source: dev.to / over 2 years ago
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Azure Event Hubs mentions (4)

  • Anyone routing firewall logs to Microsoft Event Hubs?
    We're looking into some sort of cloud-based solution to route our Palo Alto firewall logs to across our customer base. I'm with an MSP that manages over a hundred PA firewalls. I was intrigued by the Event Hubs (https://azure.microsoft.com/en-us/products/event-hubs/) solution as a way to push logs to it and then ingest them from there into our SIEM, without having to deal with challenges of multi-tenancy and... Source: over 2 years ago
  • Microsoft Releases Stream Analytics No-Code Editor into General Availability
    Microsoft released Azure Stream Analytics no-code editor, a drag-and-drop canvas for developing jobs for stream processing scenarios such as streaming ETL, ingestion, and materializing data to data into general availability. The no-code editor is hosted in the company’s big-data streaming platform and event ingestion service, Azure Event Hubs. Interestingly, the offering follows up after Confluent's recent release... Source: over 2 years ago
  • Infrastructure as code (IaC) for Java-based apps on Azure
    Sometimes you don’t need an entire Java-based microservice. You can build serverless APIs with the help of Azure Functions. For example, Azure functions have a bunch of built-in connectors like Azure Event Hubs to process event-driven Java code and send the data to Azure Cosmos DB in real-time. FedEx and UBS projects are great examples of real-time, event-driven Java. I also recommend you to go through 👉 Code,... - Source: dev.to / over 2 years ago
  • Setting up demos in Azure - Part 1: ARM templates
    For event infrastructure, we have a bunch of options, like Azure Service Bus, Azure Event Grid and Azure Event Hubs. Like the databases, they aren't mutually exclusive and I could use all, depending on the circumstance, but to keep things simple, I'll pick one and move on. Right now I'm more inclined towards Event Hubs, as it works similarly to Apache Kafka, which is a good fit for the presentation context. - Source: dev.to / about 4 years ago

What are some alternatives?

When comparing Google Cloud Pub/Sub and Azure Event Hubs, you can also consider the following products

Amazon Kinesis - Amazon Kinesis services make it easy to work with real-time streaming data in the AWS cloud.

Apache Kafka - Apache Kafka is an open-source message broker project developed by the Apache Software Foundation written in Scala.

Azure Stream Analytics - Azure Stream Analytics offers real-time stream processing in the cloud.

RabbitMQ - RabbitMQ is an open source message broker software.

PieSync - Seamless two-way sync between your CRM, marketing apps and Google in no time

Amazon Elasticsearch Service - Amazon Elasticsearch Service is a managed service that makes it easy to deploy, operate, and scale Elasticsearch in the AWS Cloud.