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Google BigQuery VS Google Analytics 360 Suite

Compare Google BigQuery VS Google Analytics 360 Suite and see what are their differences

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  3. » Reviews
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Google BigQuery logo Google BigQuery

A fully managed data warehouse for large-scale data analytics.

Google Analytics 360 Suite logo Google Analytics 360 Suite

Enterprise analytics for your marketing.
  • Google BigQuery Landing page
    Landing page //
    2023-10-03
  • Google Analytics 360 Suite Landing page
    Landing page //
    2021-09-26

Google BigQuery features and specs

  • Scalability
    BigQuery can effortlessly scale to handle large volumes of data due to its serverless architecture, thereby reducing the operational overhead of managing infrastructure.
  • Speed
    It leverages Google's infrastructure to provide high-speed data processing, making it possible to run complex queries on massive datasets in a matter of seconds.
  • Integrations
    BigQuery easily integrates with various Google Cloud Platform services, as well as other popular data tools like Looker, Tableau, and Power BI.
  • Automatic Optimization
    Features like automatic data partitioning and clustering help to optimize query performance without requiring manual tuning.
  • Security
    BigQuery provides robust security features including IAM roles, customer-managed encryption keys, and detailed audit logging.
  • Cost Efficiency
    The pricing model is based on the amount of data processed, which can be cost-effective for many use cases when compared to traditional data warehouses.
  • Managed Service
    Being fully managed, BigQuery takes care of database administration tasks such as scaling, backups, and patch management, allowing users to focus on their data and queries.

Possible disadvantages of Google BigQuery

  • Cost Predictability
    While the pay-per-use model can be cost-efficient, it can also make cost forecasting difficult. Unexpected large queries could lead to higher-than-anticipated costs.
  • Complexity
    The learning curve can be steep for those who are not already familiar with SQL or Google Cloud Platform, potentially requiring training and education.
  • Limited Updates
    BigQuery is optimized for read-heavy operations, and it can be less efficient for scenarios that require frequent updates or deletions of data.
  • Query Pricing
    Costs are based on the amount of data processed by each query, which may not be suitable for use cases that require frequent analysis of large datasets.
  • Data Transfer Costs
    While internal data movement within Google Cloud can be cost-effective, transferring data to or from other services or on-premises systems can incur additional costs.
  • Dependency on Google Cloud
    Organizations heavily invested in multi-cloud or hybrid-cloud strategies may find the dependency on Google Cloud limiting.
  • Cold Data Performance
    Query performance might be slower for so-called 'cold data,' or data that has not been queried recently, affecting the responsiveness for some workloads.

Google Analytics 360 Suite features and specs

  • Comprehensive Data Integration
    Google Analytics 360 Suite offers robust integration with other Google products such as Google Ads, Google Cloud, and BigQuery, providing a comprehensive data ecosystem for marketers to analyze user behavior across platforms.
  • Advanced Analysis Features
    The suite provides advanced analysis features, including custom funnels, advanced segmentation, and unsampled data reports, which allow for deeper insights and more accurate data-driven decisions.
  • Scalability
    Google Analytics 360 is designed to handle enterprise-level data volumes, making it suitable for large businesses with a high volume of website and app traffic.
  • Enhanced Support and SLAs
    Enterprise users benefit from dedicated support and service level agreements (SLAs), ensuring timely assistance and data availability, which is critical for business continuity.
  • Custom Reporting
    Customized reporting options allow users to create reports that cater specifically to their business needs, enhancing the actionable insights derived from data.

Possible disadvantages of Google Analytics 360 Suite

  • High Cost
    Google Analytics 360 can be prohibitively expensive for small to medium-sized businesses, as it is designed for enterprise-level clients and comes with a premium price tag.
  • Complexity
    The advanced features and capabilities of Google Analytics 360 can be complex to implement and manage, requiring specialized personnel or training to utilize effectively.
  • Steep Learning Curve
    The platform's extensive functionalities and tools may present a steep learning curve for new users or those unfamiliar with advanced analytics platforms.
  • Privacy Concerns
    As with any analytics platform that handles large volumes of data, there can be privacy concerns related to data collection and user consent, especially in regions with stringent data protection regulations.
  • Dependency on Google Ecosystem
    The platform's deep integration with the Google ecosystem can be a downside for businesses that use a diverse range of tools and services, leading to potential vendor lock-in.

Analysis of Google BigQuery

Overall verdict

  • Google BigQuery is a powerful and flexible data warehouse solution that suits a wide range of data analytics needs. Its ability to handle large volumes of data quickly makes it a preferred choice for organizations looking to leverage their data effectively.

Why this product is good

  • Google BigQuery is a fully-managed data warehouse that simplifies the analysis of large datasets. It is known for its scalability, speed, and integration with other Google Cloud services. It supports standard SQL, has built-in machine learning capabilities, and allows for seamless data integration from various sources. The serverless architecture means that users don't need to worry about infrastructure management, and its pay-as-you-go model provides cost efficiency.

Recommended for

  • Businesses requiring fast processing of large datasets
  • Organizations that already utilize Google Cloud services
  • Companies looking for a cost-effective, scalable analytics solution
  • Teams interested in using SQL for data analysis
  • Data scientists integrating machine learning with their data workflows

Google BigQuery videos

+ Add

Cloud Dataprep Tutorial - Getting Started 101

More videos:

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  • Demo - Google Cloud Dataprep Premium product demo

Google Analytics 360 Suite videos

No Google Analytics 360 Suite videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Google BigQuery and Google Analytics 360 Suite)

Google BigQuery

Google Analytics 360 Suite

Data Dashboard
100 100%
Data Dashboard
0% 0
Analytics
0 0%
Analytics
100% 100
Big Data
100 100%
Big Data
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google BigQuery and Google Analytics 360 Suite

Google BigQuery Reviews

Data Warehouse Tools
Google BigQuery: Similar to Snowflake, BigQuery offers a pay-per-use model with separate charges for storage and queries. Storage costs start around $0.01 per GB per month, while on-demand queries are billed at $5 per TB processed.
Source: peliqan.io
Top 6 Cloud Data Warehouses in 2023
You can also use BigQuery’s columnar and ANSI SQL databases to analyze petabytes of data at a fast speed. Its capabilities extend enough to accommodate spatial analysis using SQL and BigQuery GIS. Also, you can quickly create and run machine learning (ML) models on semi or large-scale structured data using simple SQL and BigQuery ML. Also, enjoy a real-time interactive...
Source: geekflare.com
Top 5 Cloud Data Warehouses in 2023
Google BigQuery is an incredible platform for enterprises that want to run complex analytical queries or “heavy” queries that operate using a large set of data. This means it’s not ideal for running queries that are doing simple filtering or aggregation. So if your cloud data warehousing needs lightning-fast performance on a big set of data, Google BigQuery might be a great...
Source: www.shipyardapp.com
Top 5 BigQuery Alternatives: A Challenge of Complexity
BigQuery's emergence as an attractive analytics and data warehouse platform was a significant win, helping to drive a 45% increase in Google Cloud revenue in the last quarter. The company plans to maintain this momentum by focusing on a multi-cloud future where BigQuery advances the cause of democratized analytics.
Source: blog.panoply.io
16 Top Big Data Analytics Tools You Should Know About
Google BigQuery is a fully-managed, serverless data warehouse that enables scalable analysis over petabytes of data. It is a Platform as a Service that supports querying using ANSI SQL. It also has built-in machine learning capabilities.
Source: www.analytixlabs.co.in

Google Analytics 360 Suite Reviews

We have no reviews of Google Analytics 360 Suite yet.
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Social recommendations and mentions

Based on our record, Google BigQuery seems to be a lot more popular than Google Analytics 360 Suite. While we know about 42 links to Google BigQuery, we've tracked only 1 mention of Google Analytics 360 Suite. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google BigQuery mentions (42)

  • Every Database Will Support Iceberg — Here's Why
    This isn’t hypothetical. It’s already happening. Snowflake supports reading and writing Iceberg. Databricks added Iceberg interoperability via Unity Catalog. Redshift and BigQuery are working toward it. - Source: dev.to / about 1 month ago
  • RisingWave Turns Four: Our Journey Beyond Democratizing Stream Processing
    Many of these companies first tried achieving real-time results with batch systems like Snowflake or BigQuery. But they quickly found that even five-minute batch intervals weren't fast enough for today's event-driven needs. They turn to RisingWave for its simplicity, low operational burden, and easy integration with their existing PostgreSQL-based infrastructure. - Source: dev.to / about 1 month ago
  • How to Pitch Your Boss to Adopt Apache Iceberg?
    If your team is managing large volumes of historical data using platforms like Snowflake, Amazon Redshift, or Google BigQuery, you’ve probably noticed a shift happening in the data engineering world. A new generation of data infrastructure is forming — one that prioritizes openness, interoperability, and cost-efficiency. At the center of that shift is Apache Iceberg. - Source: dev.to / about 2 months ago
  • Study Notes 2.2.7: Managing Schedules and Backfills with BigQuery in Kestra
    BigQuery Documentation: Google Cloud BigQuery. - Source: dev.to / 4 months ago
  • Docker vs. Kubernetes: Which Is Right for Your DevOps Pipeline?
    Pro Tip: Use Kubernetes operators to extend its functionality for specific cloud services like AWS RDS or GCP BigQuery. - Source: dev.to / 7 months ago
View more

Google Analytics 360 Suite mentions (1)

  • Adguard Home not actually filtering
    No error for that link it simply takes me to https://marketingplatform.google.com/about/enterprise/. Source: over 2 years ago

What are some alternatives?

When comparing Google BigQuery and Google Analytics 360 Suite, you can also consider the following products

Databricks - Databricks provides a Unified Analytics Platform that accelerates innovation by unifying data science, engineering and business.‎What is Apache Spark?

Glass Analytics - Google Analytics alternative that shows you exactly how visitors become customers.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Jupyter - Project Jupyter exists to develop open-source software, open-standards, and services for interactive computing across dozens of programming languages. Ready to get started? Try it in your browser Install the Notebook.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

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