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Google Audience Center VS Demografy

Compare Google Audience Center VS Demografy and see what are their differences

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Google Audience Center logo Google Audience Center

3 votes and 6 comments so far on Reddit

Demografy logo Demografy

Demografy is a SaaS platform that uses AI to predict customer demographics from names. It provides full coverage, accuracy estimate before purchase and work with even masked names enabling privacy and GDPR-compliance.
  • Google Audience Center Landing page
    Landing page //
    2023-08-03
  • Demografy Landing page
    Landing page //
    2023-08-01

Demografy is a consumer-friendly data marketing platform that uses AI to predict customer demographics from names.

Advantages

  • Industry-leading up-to 100% coverage of lists
  • Accuracy estimate before purchase
  • Works with only first names or masked last names enabling privacy and GDPR-compliance

Use cases

  • Actionable analytics about your customers to get demographic insights
  • Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns
  • Enhanced personalization knowing you customer better

Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You can provide even masked last names keeping personal data in-house. This makes Demografy privacy by design and enables you to get 100% coverage of even incomplete lists since all you need to know is names.

Google Audience Center features and specs

No features have been listed yet.

Demografy features and specs

  • Analytics: Yes
  • Data appending: Yes
  • Data Import/Export: Yes
  • Data extraction: Yes

Category Popularity

0-100% (relative to Google Audience Center and Demografy)

Google Audience Center

Demografy

Ad Networks
100 100%
Ad Networks
0% 0
Customer Data Enrichment
0 0%
Customer Data Enrichment
100% 100
Small Business
100 100%
Small Business
0% 0
AI
0 0%
AI
100% 100

User comments

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What are some alternatives?

When comparing Google Audience Center and Demografy, you can also consider the following products

Lotame - Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

Sirdata - Sirdata offers audience data enabling publishers to provide targeted and relevant advertisements to their consumers.

V12 Data - V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.

Dataline - Dataline offers comprehensive consumer database solutions.

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

DTScout - DTScout provides global behavioural and demographic audience data.

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