Software Alternatives, Accelerators & Startups

Google Analytics for G Suite VS Improvado.io

Compare Google Analytics for G Suite VS Improvado.io and see what are their differences

Google Analytics for G Suite logo Google Analytics for G Suite

If you're an administrator of Google accounts for an organization, you can control who uses Google Analytics from their account. Just turn Analytics on or off for those people in your Admin conso

Improvado.io logo Improvado.io

Improvado is an ETL platform that extracts data from 300+ pre-built connectors, transforms it, and seamlessly loads the results to wherever you need them. No more Tedious Manual Work, Errors or Discrepancies. Contact us for a demo.
  • Google Analytics for G Suite Landing page
    Landing page //
    2022-08-23
  • Improvado.io Landing page
    Landing page //
    2023-08-31

Consolidate all your marketing data in one place to get better business insights. Speed up your decision-making process and quickly implement optimizations without wasting time crunching the data. Real-time reports & dashboards eliminate manual reporting time by 90%. That’s what’ve done before for Ancestry, Asus, AdRoll and we can do it for you. Collaborate effectively with your team, other departments, and stakeholders. No more Tedious Manual Work, Errors or Discrepancies. Book a demo now at improvado.io

Google Analytics for G Suite features and specs

  • Comprehensive Data
    Google Analytics provides a detailed overview of user interactions, allowing businesses to understand how users engage with their online content across G Suite applications.
  • Integration
    Seamlessly integrates with other Google services and products, enhancing the ability to gather and analyze data from various sources within the Google ecosystem.
  • Custom Reports
    Users can create customized reports that cater to specific needs or metrics, aiding in targeted analysis and decision-making.
  • Real-Time Data
    Offers real-time analytics, enabling users to track and respond to user behaviors as they occur, which can be crucial for time-sensitive adjustments.
  • User Segmentation
    Allows for detailed user segmentation, helping businesses to target specific user groups based on behaviors and attributes.

Possible disadvantages of Google Analytics for G Suite

  • Complexity
    The interface and depth of features can be overwhelming for new users, requiring a learning curve to effectively utilize all functionalities.
  • Privacy Concerns
    Given the sensitivity of data, users must ensure compliance with privacy laws and consider the implications of data being stored and processed by a third party.
  • Limited Free Version
    While free, Google Analytics may be restrictive for larger organizations demanding more advanced features, potentially necessitating an upgrade to Google Analytics 360, which incurs costs.
  • Sampling Issues
    In large datasets, Google Analytics might use data sampling, which can lead to less accurate results and potential misinterpretation of user behavior.
  • Data Ownership
    There can be concerns regarding data ownership and dependency on Google's analytics environment, which may affect data portability and control.

Improvado.io features and specs

  • Data Extraction and Loading
    Integrate and manage data from 300+ sources
  • Data Transformation
    Make your marketing data analysis-ready
  • Marketing Common Data Model
    Automate cross-channel normalization
  • Professional Services
  • Managed Services
    Managed Data Warehouse
  • Data Synchronization
  • Managed API
    Managed data sources API
  • Data Pipeline Orchestration
  • Customizable
  • Customer Support
    24/7
  • Visualizations
  • Extraction templates

Analysis of Improvado.io

Overall verdict

  • Improvado.io is generally viewed positively among marketing professionals and data analysts for its efficiency in handling complex data integration and reporting tasks. However, as with any tool, its suitability may vary based on specific business needs and budget considerations.

Why this product is good

  • Improvado.io is considered a good tool because it centralizes marketing data across multiple platforms, allowing businesses to consolidate and visualize their analytics in a single dashboard. It supports a wide range of integrations, is customizable, and helps reduce the complexity and time spent on data aggregation and reporting. Its scalability makes it suitable for businesses of different sizes, adapting to varying marketing needs and data volumes.

Recommended for

    Improvado.io is recommended for marketing teams, data analysts, and businesses that require advanced data aggregation across multiple marketing channels. It's especially useful for organizations looking to streamline their reporting processes and gain deeper insights from integrated marketing data.

Google Analytics for G Suite videos

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Improvado.io videos

How to Leverage Data to Drive Massive Revenue - Sponsored by Improvado.io

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  • Demo - Improvado Demo - ETL for Marketers
  • Demo - Improvado Demo

Category Popularity

0-100% (relative to Google Analytics for G Suite and Improvado.io)
Data Visualization
100 100%
0% 0
Marketing
0 0%
100% 100
Data Dashboard
100 100%
0% 0
Data Integration
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Analytics for G Suite and Improvado.io

Google Analytics for G Suite Reviews

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Improvado.io Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics’ cutting-edge data transformation functionality stands out more than Improvado’s basic offering. Improvado’s Marketing Common Data Model (MCDM) is an enterprise-grade transformation engine that enables companies to automatically standardize metrics across all channels and conduct automated data mapping and transformations with self-service or out-of-the-box...
Source: adsbot.co
Funnel.io Alternatives and Competitors in 2022
The Improvado platform is specifically focused on the marketing dilemma and will connect to any marketing platform you need. The integrations run deep, pulling in granular data from the keyword and ad level, to allow you to see the complete picture. It’s a great tool for marketing analysts, performance marketers, and managers of all levels, who use marketing data on a daily...
Source: improvado.io
15 Best ETL Tools in 2022 (A Complete Updated List)
Improvado is a data analytics software for marketers to help them keep all their data in one place. This marketing ETL platform will allow you to connect marketing API to any visualization tool and for that no need to have technical skills.
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Improvado has a strong 4.5/5 on G2 with people not complaining much about anything. In cons, the high pricing was mentioned but considered reasonable with the level of support Improvado gives.
Source: windsor.ai
Domo vs Datorama vs Improvado vs Funnel.io vs Supermetrics
The biggest benefit I see for improvado.io is that their customer service reps are included in every package and are highly attentive. They'll help you build out custom dashboards and integrations to ensure that you're visualizing your data in exactly the way you need it.
Source: improvado.io

What are some alternatives?

When comparing Google Analytics for G Suite and Improvado.io, you can also consider the following products

Business Hangouts for G Suite - Business Hangouts is a webinar platform its an all-in-one app to produce business and corporate Webinars, Online meetings, Web Conferences, and Virtual Events.

tray.io - Enterprise-scale integration platform

Supermetrics - Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Integrator.io iPaaS by Celigo - Next-Generation iPaaS integration platform

Cervinodata - Cervinodata Makes it super easy to present your campaign performance data in Klipfolio, Google Data Studio and others. Free plan available.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...