Software Alternatives & Reviews

Google Ad Manager VS AppLovin

Compare Google Ad Manager VS AppLovin and see what are their differences

Google Ad Manager logo Google Ad Manager

Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

AppLovin logo AppLovin

AppLovin is a comprehensive mobile marketing platform that connects you with your ideal users around the world.
  • Google Ad Manager Landing page
    Landing page //
    2022-10-02
  • AppLovin Landing page
    Landing page //
    2023-10-18

Google Ad Manager videos

Google Ad Manager reporting integration

More videos:

  • Review - Troubleshoot bad ads - Review and Manage Ads in Google Ad Manager- Google Ad Manager course 2020
  • Review - Opportunities And Experiments In Google Ad Manager

AppLovin videos

AppLovin IPO: What You Need to Know

More videos:

  • Review - Applovin Revenue | Applovin Monetization | Applovin Earning | applovin india | applovin vs admob
  • Review - APP - AppLovin | IPO Focus

Category Popularity

0-100% (relative to Google Ad Manager and AppLovin)
Ad Networks
80 80%
20% 20
Advertising
84 84%
16% 16
Mobile Ad Network
53 53%
47% 47
Ad Servers
100 100%
0% 0

User comments

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Social recommendations and mentions

Based on our record, Google Ad Manager should be more popular than AppLovin. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Ad Manager mentions (3)

  • (need tool) How to better sell ad spaces to my direct ad customers?
    I read somewhere that Google Ad Manager can solve my Problems. Is that true? Can someone send me a link of their documentation where they show this feature? Because I don't understand really Google Ad Manager, I saw their website https://admanager.google.com/home/ but it feels like AdSense, just for businesses who have more ad space with different interest groups and so on with better ad network Management or... Source: over 2 years ago
  • 15 Million page views but rejected from GAM
    Thanks for that info! Yes, I filled out a form at https://admanager.google.com/home/ and that's when this Google person reached out to us. Source: almost 3 years ago
  • 15 Million page views but rejected from GAM
    You sure you just signed up at https://admanager.google.com/home/ ? Just register an Adsense account, then a free GAM account and you should be good to go. Source: almost 3 years ago

AppLovin mentions (2)

  • Why does Exodus report that Google apps have no trackers?
    ...Device name, Ad ID, type of connection, is phone charging, how long you used the app, what buttons you pushed within the app. Funny story, the app I described above fires off data to applovin.com every time I push ANY button within the game, and hits Crashalytics.com every other 5-6 button pushes. Source: over 1 year ago
  • Asus router problem with a.applovin.com
    Anyone have any idea why Asus needs to communicate with applovin.com? Source: almost 3 years ago

What are some alternatives?

When comparing Google Ad Manager and AppLovin, you can also consider the following products

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

AdMob - Earn more from your mobile apps using in-app ads to generate revenue, gain actionable insights, and grow your app with easy-to-use tools.

OpenX - Ad technology platform available as a hosted service or as an open source download.

Unity Ads - Unity Ads allows to supplement the existing revenue strategy by allowing to monetize thr entire player base.

Chartboost - Chartboost is a leading mobile discovery and monetization platform and acts as the business engine for mobile games, enable video game developer to create customized interstitial and video ads, promote new games as well as swap traffic with one anot…

Epom - An ad serving solution for publishers, advertisers, ad and affiliate networks