Software Alternatives, Accelerators & Startups

GitLab VS Supermetrics

Compare GitLab VS Supermetrics and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

GitLab logo GitLab

Create, review and deploy code together with GitLab open source git repo management software | GitLab

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • GitLab Landing page
    Landing page //
    2023-10-17
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

GitLab

$ Details
-
Release Date
2014 January
Startup details
Country
United States
State
California
Founder(s)
Dmitriy Zaporozhets
Employees
1,000 - 1,999

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

GitLab features and specs

  • Integrated DevOps Platform
    GitLab provides a single application for the entire DevOps lifecycle, which simplifies the workflow and reduces the need for multiple tools.
  • CI/CD Capabilities
    It offers powerful Continuous Integration and Continuous Deployment (CI/CD) features, enabling automated testing and deployment.
  • Self-Hosted and SaaS Options
    GitLab can be hosted on your own servers or used as a cloud-hosted service, providing flexibility depending on your needs.
  • Strong Security Features
    GitLab includes various security features such as code quality analysis, vulnerability management, and compliance management.
  • Robust Community and Support
    There is a large community and extensive documentation available, along with professional support options.

Possible disadvantages of GitLab

  • Complexity for New Users
    The extensive features and functionalities can be overwhelming for newcomers, requiring a steep learning curve.
  • Resource Intensive
    Self-hosting a GitLab instance requires substantial server resources, which can be costly.
  • Price
    While there is a free tier, the advanced features are part of the paid plans, which can be expensive for small teams or startups.
  • User Interface
    Some users find the interface less intuitive and harder to navigate compared to other platforms like GitHub.
  • Performance Issues
    Large repositories or high usage can sometimes lead to performance issues, especially on self-hosted instances.

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

GitLab videos

Introduction to GitLab Workflow

More videos:

  • Review - GitLab Review App Working Session

Supermetrics videos

Supermetrics Overview

Category Popularity

0-100% (relative to GitLab and Supermetrics)
Code Collaboration
100 100%
0% 0
Marketing Analytics
0 0%
100% 100
Git
100 100%
0% 0
Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing GitLab and Supermetrics.

What makes your product unique?

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using GitLab and Supermetrics. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare GitLab and Supermetrics

GitLab Reviews

  1. Reinhard
    · Boss at CLOUD Meister ·
    perfect for Freelancers!

The Top 11 Static Application Security Testing (SAST) Tools
GitLab’s in-context testing solution simplifies the development process by automating both application and infrastructure management on a single platform.Why We Picked GitLab: We like GitLab’s automation of testing and compliance across development workflows. Its in-context testing minimizes license costs and reduces the learning curve.
The Top 10 GitHub Alternatives
GitLab is a web-based DevSecOps (take that, Call of Duty) platform that allows software development teams to plan, build, and ship secure code all in one application. GitLab offers a range of features and tools to support the entire software development lifecycle, from project planning and source code management to continuous integration, delivery, and deployment.
The Best Alternatives to Jenkins for Developers
CI/CD GitLab, as a complete DevOps platform, provides an integrated CI/CD solution along with its other features. If your team is already using GitLab for controlling versions and managing projects, the addition of GitLab CI/CD can be very smooth. The offering in CI/CD by GitLab is quite customizable and it backs up many programming languages as well as application test...
Source: morninglif.com
Top 7 GitHub Alternatives You Should Know (2024)
Most of the listed alternatives offer free tier plans for individuals or small teams. Tools like GitLab and Bitbucket allow users to host unlimited repositories without cost.
Source: snappify.com
Best GitHub Alternatives for Developers in 2023
While GitLab features an extensive set of capabilities, this can also serve as a weakness since beginners may find the developer tool overwhelming to begin with. The user interface compounds this issue by being outdated and unintuitive. GitLab could benefit from more third-party integrations, and its performance tends to struggle when dealing with large repositories or CI/CD...

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, GitLab seems to be a lot more popular than Supermetrics. While we know about 133 links to GitLab, we've tracked only 8 mentions of Supermetrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

GitLab mentions (133)

  • India Open Source Development: Harnessing Collaborative Innovation for Global Impact
    Indian developers have embraced platforms like GitHub and GitLab, which serve as global meeting points for coding projects. Developer communities such as FOSSAsia and Open Source India regularly organize hackathons, webinars, and code sprints that bring together enthusiasts to tackle both local and global problems. - Source: dev.to / 14 days ago
  • Open Source Funding: Strategies, Case Studies, and Best Practices
    In this article, we explore funding methods that empower projects such as Red Hat, GitLab, and Blender. Our discussion focuses on overlaying robust financial models with community-led efforts while incorporating advanced technologies like blockchain and smart contracts for secure, transparent fund distribution. With clear definitions, tables, bullet lists, and real-world examples, we aim to provide a holistic view... - Source: dev.to / about 1 month ago
  • The Hidden Challenges of Building with AWS
    💡** My Take:** If you’re not ready to spend hours debugging AWS configurations, you might want to consider other cloud options, such as DigitalOcean or Gitlab for CI/CD. - Source: dev.to / about 2 months ago
  • Understanding Open Source Developer Support Networks
    The foundation of OSS is its community. OSDSNs offer platforms like GitHub and GitLab that encourage communication and collaboration, creating a sense of belonging among developers. These platforms are essential for managing projects and enhancing motivation within the community. - Source: dev.to / 3 months ago
  • Navigating the Financial Landscape of Open Source Projects
    The open core model involves offering a core open-source product while providing premium features as part of a separate, paid product. This model encourages community involvement by allowing free access to the foundational version. Meanwhile, it supports sustainability by charging for advanced features tailored to specific market needs. GitLab exemplifies this model, offering a free version alongside premium... - Source: dev.to / 3 months ago
View more

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

What are some alternatives?

When comparing GitLab and Supermetrics, you can also consider the following products

GitHub - Originally founded as a project to simplify sharing code, GitHub has grown into an application used by over a million people to store over two million code repositories, making GitHub the largest code host in the world.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

BitBucket - Bitbucket is a free code hosting site for Mercurial and Git. Manage your development with a hosted wiki, issue tracker and source code.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Gitea - A painless self-hosted Git service

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.