Software Alternatives, Accelerators & Startups

GitLab VS Setuply

Compare GitLab VS Setuply and see what are their differences

GitLab logo GitLab

Create, review and deploy code together with GitLab open source git repo management software | GitLab

Setuply logo Setuply

Setuply: Transform Clients into Brand Advocates. An AI-powered, purpose-built platform for client onboarding and lifecycle management, helping B2B teams accelerate revenue recognition, boost retention, and scale operations with confidence.
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  • GitLab Landing page
    Landing page //
    2023-10-17
  • Setuply Setuply Leadership Dashboard
    Setuply Leadership Dashboard //
    2025-04-24
  • Setuply Setuply Consultant Dashboard
    Setuply Consultant Dashboard //
    2025-04-24
  • Setuply Setuply My Tasks View
    Setuply My Tasks View //
    2025-04-24
  • Setuply Setuply Project Dashboard
    Setuply Project Dashboard //
    2025-04-24
  • Setuply Setuply Client Portal
    Setuply Client Portal //
    2025-04-24

Setuply is an AI-powered, purpose-built platform for client onboarding and lifecycle management. Designed for B2B service providers, Setuply helps teams streamline complex, cross-functional workflows—from onboarding and implementation to ongoing service and support—while maintaining consistency, visibility, and control at scale.

The platform unifies project management, case management, secure data staging, configurable forms and surveys, and integrated client communications—replacing siloed tools and disconnected processes with a single, structured system.

Powered by agentic AI and a built-in machine learning engine, Setuply intelligently guides tasks, decisions, and follow-ups across internal teams and external stakeholders. This reduces delays, eliminates manual busywork, and ensures clients are supported with clarity from day one.

Setuply integrates seamlessly into existing tech stacks—connecting to CRMs, ERP/accounting systems, and proprietary applications—to deliver a connected, end-to-end client experience that extends across sales, operations, finance, and support.

B2B providers using Setuply have seen measurable results, including: 300% improvement in client response times 2x increase in delivery capacity Over 30% reduction in onboarding timelines Full elimination of onboarding backlogs —all without increasing headcount. Setuply provides the structure, automation, and insight needed to transform client journeys into scalable, repeatable growth—regardless of complexity, volume, or industry.

GitLab

Platforms
-
Release Date
2014 January
Startup details
Country
United States
State
California
Founder(s)
Dmitriy Zaporozhets
Employees
1,000 - 1,999

Setuply

Pricing URL
-
Platforms
Salesforce Hubspot Asana Smartsheet Microsoft Teams Google Suite Acumatica NetSuite QuickBooks
Release Date
2022 July
Startup details
Country
United States
State
NH
City
Portsmouth
Founder(s)
Rachel Lyubovitzky
Employees
20 - 49

GitLab features and specs

  • Integrated DevOps Platform
    GitLab provides a single application for the entire DevOps lifecycle, which simplifies the workflow and reduces the need for multiple tools.
  • CI/CD Capabilities
    It offers powerful Continuous Integration and Continuous Deployment (CI/CD) features, enabling automated testing and deployment.
  • Self-Hosted and SaaS Options
    GitLab can be hosted on your own servers or used as a cloud-hosted service, providing flexibility depending on your needs.
  • Strong Security Features
    GitLab includes various security features such as code quality analysis, vulnerability management, and compliance management.
  • Robust Community and Support
    There is a large community and extensive documentation available, along with professional support options.

Possible disadvantages of GitLab

  • Complexity for New Users
    The extensive features and functionalities can be overwhelming for newcomers, requiring a steep learning curve.
  • Resource Intensive
    Self-hosting a GitLab instance requires substantial server resources, which can be costly.
  • Price
    While there is a free tier, the advanced features are part of the paid plans, which can be expensive for small teams or startups.
  • User Interface
    Some users find the interface less intuitive and harder to navigate compared to other platforms like GitHub.
  • Performance Issues
    Large repositories or high usage can sometimes lead to performance issues, especially on self-hosted instances.

Setuply features and specs

  • Project Management
    Setuply’s Project Management capability is purpose-built for the complexity of client-facing work. It brings structure to onboarding and service delivery by combining intelligent task flows, dynamic timelines, and embedded collaboration—ensuring teams stay aligned and clients stay informed. Whether launching a new client or rolling out an additional service, Setuply allows teams to configure projects with built-in templates, risk management, and milestone tracking, while its AI-driven SmartTasks proactively manage dependencies and surface bottlenecks. The result is predictable delivery, better visibility for all stakeholders, and the operational efficiency needed to scale—without relying on disconnected tools or manual workarounds.
  • Case Management
    Setuply’s Case Management is purpose-built to support client-facing service teams with the structure and visibility they need to manage ongoing work, requests, and issues—long after onboarding is complete. Unlike traditional ticketing systems, Setuply offers a more intelligent, client-centric approach by organizing requests into meaningful case types tied to specific client outcomes, compliance needs, or service objectives. Built-in automation, priority handling, and dynamic routing ensure nothing falls through the cracks, while embedded collaboration tools make it easy for internal teams and clients to stay aligned in real time. Integrated with Setuply’s broader onboarding and project workflows, Case Management ensures continuity, transparency, and faster resolution—driving client satisfaction and operational scale.
  • Secure Data Staging
    Setuply’s Secure Data Staging gives service teams a safe, structured way to collect, review, and act on sensitive client data—without relying on risky email threads, shared drives, or unsecured spreadsheets. The platform provides a controlled environment where data can be uploaded, validated, and transformed before it ever reaches production systems. With customizable templates, granular permissions, and built-in audit trails, Setuply ensures that both teams and clients stay aligned on what’s needed, what’s missing, and what’s ready for handoff. This creates clarity, reduces rework, and protects data integrity at every stage of the onboarding and service lifecycle. Unlike generic file sharing or ticketing tools, Setuply offers a purpose-built, end-to-end approach to data management that’s uniquely suited to the complexity of B2B service delivery.
  • Client Impact Control Panel
    Setuply’s Client Impact Control Panel brings unprecedented transparency to the client experience—making it easy for B2B providers to share progress, surface blockers, and align stakeholders in real time. Instead of relying on ad hoc status updates or fragmented email threads, clients get a clear, consolidated view of where things stand, what’s needed, and what’s next. Internally, teams gain actionable insights into service health, client engagement, and potential risks—so they can be proactive rather than reactive. This level of visibility strengthens trust, improves collaboration, and reduces the back-and-forth that slows down momentum. It’s a modern approach to client communication—purpose-built for long-term relationships and complex service delivery.
  • Forms and Questionnaires
    Setuply’s Forms and Questionnaires module empowers teams to gather structured, actionable information from clients with maximum flexibility and minimal friction. Users can create any number of dynamic forms, guided questionnaires, or onboarding wizards—complete with conditional logic, digital signatures, and secure collaboration. Whether it’s collecting implementation details, compliance documentation, or service preferences, Setuply transforms static data collection into an interactive, trackable experience. Inputs can be mapped into tabular formats for easy review and reuse, and forms can be assigned, collaborated on, and monitored in real time. It’s everything B2B service teams need to collect the right data, from the right people, at the right time—without the endless email threads or spreadsheet chaos.
  • Surveys
    Setuply’s built-in survey capabilities make it easy to capture client feedback at every stage of the journey—from onboarding to ongoing service and renewal. Teams can create custom surveys to assess satisfaction, gather insights, or track key metrics, with flexible question types, branding options, and automated delivery. Surveys can be triggered based on project milestones, service events, or timeline intervals, ensuring feedback is timely and relevant. Results are centralized and actionable—helping teams identify patterns, address issues early, and continuously improve the client experience. With Setuply, collecting feedback isn’t a disconnected task—it’s part of a larger, integrated effort to turn clients into long-term advocates.
  • Centralized Communications
    Setuply centralizes all client communications—emails, updates, and action items—into a single, secure, and trackable workspace. With built-in secure email functionality, messages are not only encrypted but fully routable within the platform, ensuring the right stakeholders are looped in and that no task or response falls through the cracks. Action items can be tied directly to communications, so follow-ups are clear and progress is visible. Unlike disconnected inboxes or fragmented tools, Setuply maintains a complete record of every exchange—organized by client, project, or case—providing transparency and continuity across every stage of the client lifecycle. It’s the modern way to manage communications: secure, contextual, and built for scale.
  • Connected Experiences
    Setuply delivers connected experiences by integrating seamlessly with the tools B2B providers already rely on—CRMs, ERPs, accounting platforms, proprietary systems, and more. These deep integrations eliminate manual data entry, reduce silos, and ensure a smooth flow of information across every stage of the client journey. Whether syncing deal data from the sales pipeline, updating billing systems post-launch, or feeding project outcomes into customer success platforms, Setuply acts as a bridge across departments and workflows. The result is a unified, real-time view of client activity that empowers teams to act faster, collaborate better, and deliver with confidence. In a world of disconnected point solutions, Setuply stands apart by offering true end-to-end visibility and operational alignment.
  • ML and Agentic AI
    Setuply leverages built-in machine learning and agentic AI to drive smarter, more proactive client delivery. The platform doesn’t just track tasks—it learns from them, predicting timelines, flagging risks, and recommending next steps based on historical patterns and real-time activity. Its agentic AI engine goes a step further by autonomously guiding workflows, surfacing dependencies, and nudging both internal teams and clients toward timely, coordinated action. This reduces delays, eliminates busywork, and creates a more seamless experience without the need for micromanagement. Setuply’s intelligence is embedded throughout the platform—so every project, case, and communication benefits from the system’s evolving insight.

GitLab videos

Introduction to GitLab Workflow

More videos:

  • Review - GitLab Review App Working Session

Setuply videos

Experience Onboarding World 2024 | October 2-4 in Boston | Setuply

More videos:

  • Review - Join Setuply's Onboarding World 2024 in Boston | October 2-4 | Transform Your Client Onboarding
  • Review - Make Meaningful Connections at Onboarding World 2024 | October 2-4 in Boston | Setuply

Category Popularity

0-100% (relative to GitLab and Setuply)
Code Collaboration
100 100%
0% 0
Project Management
97 97%
3% 3
Git
100 100%
0% 0
Customer Support
0 0%
100% 100

Questions and Answers

As answered by people managing GitLab and Setuply.

Who are some of the biggest customers of your product?

Setuply's answer:

Technology companies (solution providers): Client adoption of software or technological solutions often comes with a complex onboarding process where Setuply can be instrumental. The platform provides an organized, transparent view that keeps sales teams engaged and informed while ensuring clients can successfully adopt and use the solution. Meanwhile, customer support reps have insights into the entire onboarding journey, better equipping them to anticipate and address questions and concerns as clients transition to using the technology.

Consulting or implementation providers: Often tasked with guiding clients through the maze of adopting new systems, processes, or solutions, Setuply is an indispensable tool for consulting and implementation firms. Through a central hub, they can maintain transparent communication, manage project timelines, handle change requests, and ensure a seamless transition for clients. Leaders and managers, meanwhile, can use Setuply to monitor team activities, identify bottlenecks, and ensure projects align with broader business objectives.

Why should a person choose your product over its competitors?

Setuply's answer:

Why choose Setuply over other platforms? Because Setuply is purpose-built for the complexity of B2B client onboarding and service delivery, while most alternatives are either general-purpose project tools or legacy systems that force teams into rigid, disconnected workflows.

Unlike competitors, Setuply combines project management, case tracking, secure data staging, forms, surveys, communications, and AI-powered guidance into a single, unified platform. It’s not just about managing tasks—it’s about transforming how client work gets done across teams and touchpoints.

With Setuply, you get: A platform built for client-facing workflows (not retrofitted for them) Embedded agentic AI and machine learning to reduce manual work and drive outcomes Seamless integrations with your existing systems (CRMs, ERPs, proprietary apps) Structured transparency that builds trust and alignment with clients Proven impact: Clients see faster onboarding, higher capacity, and stronger retention—without adding headcount Setuply doesn’t just help deliver. It helps scale, evolve, and turn every client into a long-term advocate.

Which are the primary technologies used for building your product?

Setuply's answer:

Setuply is built using a modern, scalable technology stack designed for performance, flexibility, and intelligence. At its core, Setuply leverages Java for backend stability and enterprise-grade scalability, Python for AI/ML-driven logic and data processing, and integrates with OpenAI to power its agentic AI features, enabling smarter task routing, predictive workflows, and contextual automation throughout the platform. The architecture supports seamless integration with external systems (like CRMs, ERPs, and custom tools), and is designed for extensibility to support evolving client needs and complex service environments.

What makes your product unique?

Setuply's answer:

What makes Setuply unique? Setuply is the only AI-powered platform purpose-built to manage the full client lifecycle—from onboarding to ongoing service delivery—within complex B2B environments.

Unlike generic project tools, CRMs, or support systems retrofitted for onboarding, Setuply offers a unified, client-centric workspace that brings together project management, case tracking, secure data handling, custom forms and surveys, and integrated communications—all in one place.

What truly sets Setuply apart: 🔁 End-to-end structure for managing onboarding and service delivery at scale 🤖 Embedded agentic AI and machine learning that automate, guide, and optimize workflows in real time 🔐 Secure, centralized communication and data staging designed for sensitive client information 🔗 Rich integrations with CRMs, ERPs, accounting systems, and proprietary apps—ensuring alignment across the entire client journey 📈 Proven outcomes: Clients have seen 2x delivery capacity, 30% faster project timelines, and zero backlog—without increasing headcount

Setuply is the operational foundation that allows B2B service teams to deliver consistently, scale efficiently, and turn onboarding into a strategic advantage.

How would you describe your primary audience?

Setuply's answer:

Setuply is built for operations-driven B2B organizations that deliver complex, high-touch services, especially in industries where onboarding is critical to client success and long-term value.

Our core audience includes: COOs and operational leaders aiming to scale delivery without growing headcount Client onboarding and implementation teams managing cross-functional, multi-phase rollouts Customer success and service leaders focused on retention, satisfaction, and lifecycle value CFOs and growth executives seeking faster revenue recognition, improved margins, and stronger ROI on service delivery

We’re focused on serving companies in highly regulated, compliance-driven, or integration-heavy industries, where onboarding and ongoing service delivery are complex and strategic: Human Capital Management (HCM) Benefits Administration (Benetech) Financial Technology (Fintech) Regulatory Technology (Regtech) Professional Services Payroll & Workforce Management Platforms Managed Services Providers (MSPs)

These organizations often face fragmented tools, manual processes, and inconsistent client experiences. Setuply provides the structure, automation, and visibility needed to scale efficiently and deliver better outcomes, without chaos.

What's the story behind your product?

Setuply's answer:

The Story Behind Setuply

Setuply was born out of firsthand experience with a frustrating reality: even in the most sophisticated B2B organizations, client onboarding and service delivery are still painfully manual. Despite operating in a digital-first world, teams continue to rely on spreadsheets, disconnected tools, and tribal knowledge to manage complex onboarding processes that often drag on for months, sometimes years.

The result was missed revenue, client churn, operational chaos, and a whole lot of wasted effort.

Setuply was founded to change that. We saw a better way—one rooted in structure, automation, and intelligence. Our platform brings together everything needed to manage the client lifecycle in one place: project management, case tracking, secure data staging, forms, surveys, integrated communications, and deep system integrations—all powered by built-in machine learning and agentic AI.

Setuply doesn’t just digitize onboarding—it transforms it into a scalable, repeatable growth engine. We help B2B providers accelerate revenue recognition, boost retention, and deliver the kind of experience that turns clients into long-term advocates.

We’re on a mission to eliminate the chaos, busywork, and inefficiencies that hold great teams back—and replace them with the structure, clarity, and control they need to scale with confidence.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare GitLab and Setuply

GitLab Reviews

  1. Reinhard
    · Boss at CLOUD Meister ·
    perfect for Freelancers!

The Top 11 Static Application Security Testing (SAST) Tools
GitLab’s in-context testing solution simplifies the development process by automating both application and infrastructure management on a single platform.Why We Picked GitLab: We like GitLab’s automation of testing and compliance across development workflows. Its in-context testing minimizes license costs and reduces the learning curve.
The Top 10 GitHub Alternatives
GitLab is a web-based DevSecOps (take that, Call of Duty) platform that allows software development teams to plan, build, and ship secure code all in one application. GitLab offers a range of features and tools to support the entire software development lifecycle, from project planning and source code management to continuous integration, delivery, and deployment.
The Best Alternatives to Jenkins for Developers
CI/CD GitLab, as a complete DevOps platform, provides an integrated CI/CD solution along with its other features. If your team is already using GitLab for controlling versions and managing projects, the addition of GitLab CI/CD can be very smooth. The offering in CI/CD by GitLab is quite customizable and it backs up many programming languages as well as application test...
Source: morninglif.com
Top 7 GitHub Alternatives You Should Know (2024)
Most of the listed alternatives offer free tier plans for individuals or small teams. Tools like GitLab and Bitbucket allow users to host unlimited repositories without cost.
Source: snappify.com
Best GitHub Alternatives for Developers in 2023
While GitLab features an extensive set of capabilities, this can also serve as a weakness since beginners may find the developer tool overwhelming to begin with. The user interface compounds this issue by being outdated and unintuitive. GitLab could benefit from more third-party integrations, and its performance tends to struggle when dealing with large repositories or CI/CD...

Setuply Reviews

We have no reviews of Setuply yet.
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Social recommendations and mentions

Based on our record, GitLab seems to be more popular. It has been mentiond 133 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

GitLab mentions (133)

  • India Open Source Development: Harnessing Collaborative Innovation for Global Impact
    Indian developers have embraced platforms like GitHub and GitLab, which serve as global meeting points for coding projects. Developer communities such as FOSSAsia and Open Source India regularly organize hackathons, webinars, and code sprints that bring together enthusiasts to tackle both local and global problems. - Source: dev.to / about 10 hours ago
  • Open Source Funding: Strategies, Case Studies, and Best Practices
    In this article, we explore funding methods that empower projects such as Red Hat, GitLab, and Blender. Our discussion focuses on overlaying robust financial models with community-led efforts while incorporating advanced technologies like blockchain and smart contracts for secure, transparent fund distribution. With clear definitions, tables, bullet lists, and real-world examples, we aim to provide a holistic view... - Source: dev.to / 29 days ago
  • The Hidden Challenges of Building with AWS
    💡** My Take:** If you’re not ready to spend hours debugging AWS configurations, you might want to consider other cloud options, such as DigitalOcean or Gitlab for CI/CD. - Source: dev.to / about 1 month ago
  • Understanding Open Source Developer Support Networks
    The foundation of OSS is its community. OSDSNs offer platforms like GitHub and GitLab that encourage communication and collaboration, creating a sense of belonging among developers. These platforms are essential for managing projects and enhancing motivation within the community. - Source: dev.to / 2 months ago
  • Navigating the Financial Landscape of Open Source Projects
    The open core model involves offering a core open-source product while providing premium features as part of a separate, paid product. This model encourages community involvement by allowing free access to the foundational version. Meanwhile, it supports sustainability by charging for advanced features tailored to specific market needs. GitLab exemplifies this model, offering a free version alongside premium... - Source: dev.to / 3 months ago
View more

Setuply mentions (0)

We have not tracked any mentions of Setuply yet. Tracking of Setuply recommendations started around Jul 2024.

What are some alternatives?

When comparing GitLab and Setuply, you can also consider the following products

GitHub - Originally founded as a project to simplify sharing code, GitHub has grown into an application used by over a million people to store over two million code repositories, making GitHub the largest code host in the world.

VogueTote - Premium jewelry and designer handbags subscription

BitBucket - Bitbucket is a free code hosting site for Mercurial and Git. Manage your development with a hosted wiki, issue tracker and source code.

LeanBoard - Collaborative board with sticky notes for your GitHub issues

Gitea - A painless self-hosted Git service

TaskAid AI - 10x your productivity with TaskAid. It helps you get things done with AI. Built on top of ChatGPT and GPT4, it helps you manage your everyday tasks with AI assistance.