Funnel.io
Supermetrics
DataTap
Google Analytics
Improvado.io
Workato
Looker
Singular
Latana
Tercept Unified Analytics
AdMeter
Pega Marketing
Geckoboard
GreyMetrics
Dasheroo
Morphio
We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
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Based on our record, Funnel.io should be more popular than Latana. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
There are like a 100 services that will do that for you. Something like this. Source: about 1 year ago
Any digital marketers have experience working with single connectors for Google Data Studio? I really like the idea of plugging all the data sources into the ETL platform and having one connector for GDS. It appears funnel.io does this but it's far too expensive for us. Windsor.ai also looks ok but their pricing structure isn't ideal. Played around with Adverity as well but looking for something that's more plug... Source: over 1 year ago
From experience writing & maintaining custom ETLs in BigQuery, to paying/trying multiple data pipeline partners, to a sort-of middle ground like AirByte - this is not a plug - funnel.io has been the easiest and most cost effective by far. Source: about 2 years ago
You have to be careful with fb figures. Its well known in the industry that they arent accurate. With regards to funnel.io, if they are picking figures from FB then its also suspect. Source: over 2 years ago
The other platform (funnel.io) may use a different attribution window and/or it might not track across different devices (not sure here, never used funnel.io before). Source: over 2 years ago
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
Supermetrics - Supermetrics condenses all the major vectors of data relevant to a user's marketing campaigns and helps them make sense of it all.
Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.
DataTap - Adverity is the best data intelligence software for data-driven decision making. Connect to all your sources and harmonize the data across all channels.
AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.