Software Alternatives, Accelerators & Startups

FullStory VS Latana

Compare FullStory VS Latana and see what are their differences

FullStory logo FullStory

Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • FullStory Landing page
    Landing page //
    2023-05-01
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

FullStory

Release Date
2014 January
Startup details
Country
United States
State
Georgia
City
Atlanta
Founder(s)
Bruce Johnson
Employees
250 - 499

FullStory videos

Best UX Research Tool: FullStory

More videos:

  • Review - FULLSTORY: FIRST WEEK REVIEW

Latana videos

No Latana videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to FullStory and Latana)
Web Analytics
100 100%
0% 0
Data Dashboard
0 0%
100% 100
Analytics
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare FullStory and Latana

FullStory Reviews

10 Best Hotjar Alternatives & Competitors in 2023
Another Hotjar alternative is Fullstory which, as a Digital Experience Intelligence (DXI) service, promises to provide users with session recordings and heatmaps. And as a result, the tool is supposed to help you find glitches and increase the conversion rate.
Best 10 Session Replay Tools and Software
Are you looking for a platform that indexes your visitors’ interactions on your website? According to FullStory’s claims, its session replay tools include recordings that aim to identify your website bugs and provide customer support to individual users.
The Top 10 Website Session Recording Tools for 2022
With the Fullstory software, you may get features like session recording, website heatmaps, javascript A/B testing, error logging, form analytics, replay user sessions, eye-tracking heatmaps, and many more. An easy-to-use digital analytical tool called Fullstory gives you access to important qualitative and quantitative user experiences. Using Full story will assure your...
Hotjar vs FullStory
FullStory was founded in 2012 by a team of ex-Google engineers. The team originally launched an unrelated product, and the idea for FullStory came about when they were trying to understand how their customers were using that product.
Source: www.hotjar.com
30 Best Customer Feedback Survey Tools: An Overview | Mopinion
FullStory offers a wide variety of services including session playback and funnel analytics, and an interesting feature called ‘Omnisearch’, which allows you to search for any element on your website and see what kinds of interactions have taken place with that element. This customer feedback tool also has feature called ‘rage clicks’ which enables users to see which...
Source: mopinion.com

Latana Reviews

We have no reviews of Latana yet.
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Social recommendations and mentions

Based on our record, FullStory should be more popular than Latana. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

FullStory mentions (5)

  • Any simple/conservative lists that just block ads, not trackers that might break mobile apps and web sites?
    Yeah I tried a few, also the defaults in NextDNS and AdGuard Home. They all cause issues, mostly related to what's considered tracking/analytics domains, e.g. segment.io, app-measurement.com, fullstory.com, crashlytics, etc. Source: almost 2 years ago
  • Domain not blocked and why it's on the list
    Hello, I was using an Android which tried to connect the domain fullstory.com. It has been blocked since this domain is listed in my hosts file thanks to Peter Lowe’s Ad and tracking server list. Source: almost 2 years ago
  • Monitoring your next.js app?
    Have not heard about Highlight but FullStory is really great tool. But, the pricing is too high to use it. You can also have a look at Browsee. Source: almost 2 years ago
  • Monitoring your next.js app?
    I've heard good things about highlight.io and fullstory.com but haven't tried them yet; do folks have any opinions? And any other tools that can help us understand where/why bugs happen? Source: almost 2 years ago
  • Rate my website!
    Get an idea of exactly what people are doing by signing up for fullstory.com, they give you like 10000 sessions free per month. Watch what users actually do. I find it pretty fascinating how dumb people are as you watch them blindly click around the screen. Source: over 2 years ago

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

What are some alternatives?

When comparing FullStory and Latana, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.