Software Alternatives, Accelerators & Startups

Format Factory VS PostcardMania

Compare Format Factory VS PostcardMania and see what are their differences

Format Factory logo Format Factory

Format Factory is software that allows the user to convert media into various file formats. The software is a product of PC Free Time, a Chinese software development company. Read more about Format Factory.

PostcardMania logo PostcardMania

PostcardMania specializes in results-driven multichannel marketing, offering simple and streamlined solutions that include everything from custom campaigns to plug-and-play automations that trigger highly personalized mail pieces.
  • Format Factory Landing page
    Landing page //
    2022-09-18
  • PostcardMania Landing page
    Landing page //
    2021-07-29

PostcardMania was founded in 1998 as a small startup with a handful of staff. Since then, Founder/CEO Joy Gendusa has grown the company organically with only a phone, a computer and direct mail — without any outside funding or investment — into one of the nation’s leading marketing companies specializing in lead generation for small to large-sized businesses.

Today, PostcardMania employs more than 360 staff in the Tampa Bay, FL area and generates over $100 million in annual revenue. PostcardMania has printed over 2.24 billion mail pieces, delivered 298,000+ campaigns, and served over 100,000 clients and counting in over 350 industries.

Their suite of services includes design, printing, mailing list acquisition, mailing services, digital advertising, website development, email marketing, multichannel campaigns, API integration, responsive direct mail automation, and more — all while maintaining an extensive collection of more than 4,500 successful campaigns.

With a fleet of 5 commercial printing presses and a manufacturing team of more than 30 print professionals, PostcardMania is a rarity among API and other triggered direct mail tech companies. Rather than act as the middleman and farm out printing to other manufacturers, PostcardMania handles 100% of its printing, addressing, mailing services in-house. This provides two decades' worth of expertise and quality control to every aspect of the direct mail process.

Format Factory features and specs

No features have been listed yet.

PostcardMania features and specs

  • Marketing Automation: Yes
  • API: Yes
  • Integrations: Yes
  • Lead Generation: Yes
  • Real-time Tracking: Yes
  • Responsive Design: Yes
  • Reporting: Yes
  • Reports & analytics: Yes

Format Factory videos

Format Factory (2018) Review

More videos:

  • Review - Format Factory [Review]
  • Review - Format Factory Latest Version Review |2019|
  • Demo - U

PostcardMania videos

PostcardMania Reviews: Is it Worth it? Experience from Ayoub Carpet

More videos:

  • Review - PostcardMania Reviews - Scam? REAL experience working with them

Category Popularity

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Video
100 100%
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Business & Commerce
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100% 100
Video Converter
100 100%
0% 0
Shipping and Tracking
0 0%
100% 100

Questions and Answers

As answered by people managing Format Factory and PostcardMania.

What makes your product unique?

PostcardMania's answer:

There are many different direct mail companies across the United States, but few compare to PostcardMania, a one-stop-shop for direct mail, workflow automations, and omnichannel marketing. Unlike most direct mail automation providers, PostcardMania boasts an in-house printing service with decades of experience to ensure consistently high quality. PostcardMania never outsources printing, so all mail delivery is fast, seamless and reliable. Marketing consultants give personal and professional service that helps business owners tailor their marketing campaigns down to the smallest details, such as mailing list options, custom design, delivery schedule, and more. This means small business owners have access to automated mailings and integrated direct mail campaigns with digital targeting options based on geo-location and search-based online behaviors at entry-level rates. PostcardMania is both future-forward and hometown focused since its mission is to assist small business owners succeed and support a healthy and strong national economy.

Why should a person choose your product over its competitors?

PostcardMania's answer:

For direct mail automations, PostcardMania provides a number of things competitors can’t — in house printing (for consistently high print quality), zero tech fees (so you only pay what you print and mail), and a huge template of proven, results based designs (so you don’t waste money on ineffective messaging). Beyond that, PostcardMania has an array of marketing services available, giving business owners and marketers access to invaluable marketing tools in one place. They can build a lead-generating website, schedule mailer campaigns for the entire year, customize and optimize postcards with the latest technology and design options as well as add on digital targeting on social media sites and Google. All of PostcardMania’s direct mail marketing campaigns are also analyzed and optimized for best performance. Further, successful campaign results are cataloged and shared with the public to help other businesses in similar industries. Today, PostcardMania is still the only direct mail company that bases their marketing campaigns on the results of previous successes and results tracking.

How would you describe your primary audience?

PostcardMania's answer:

PostcardMania’s primary audience is comprised of savvy marketers looking for a competitive and business owners who need to improve their marketing and grow. The company’s driving purpose is to help businesses market effectively to the point they grow and expand, bringing more jobs and opportunity to the U.S. economy.

What's the story behind your product?

PostcardMania's answer:

In 1998, Founder and CEO Joy Gendusa started her own postcard printing business in Clearwater, FL inside a small 600-square foot cottage with just a computer and her own marketing savvy. The idea started after Joy personally experienced a customer service nightmare with another printer that put its own phone number on her mailers. Joy vowed to never do the same, and realized she could do everything that company provided her — but better — and thus PostcardMania was born. PostcardMania quickly began growing, and in 2005, Joy needed to set herself apart from larger direct mail companies that had begun to replicate her business model. She saw PostcardMania as headed for commoditization, so she did a quick course correction and created more value — a campaign results department that tracks and shares marketing success stories with businesses in order to help them succeed and shortcut what can be a costly trial-and-error period. PostcardMania's unique approach to results-based campaigns has helped the company continue to grow year after year, despite an overall contraction in the print industry. Today PostcardMania is a $97 million-dollar company with over 350 staff and serves more than 113,000 businesses. PostcardMania’s annual revenue has grown at an average of 20% year over year since 2019, following a decade of averaging 5% growth.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Format Factory and PostcardMania

Format Factory Reviews

Top 5 Free Freemake Alternatives – Help You Deal with Video Format Conversion without Hassle
As one of the superb Freemake Alternatives, Format Factory is a free and multifunctional file conversion tool. It prides itself on being able to change video, audio and image formats effortlessly.
Top 5 Free Alternatives to Freemake Video Converter
Format Factory is a multifunctional media converter and DVD ripper. It will convert (and compress):
Source: www.easefab.com
What’s the Best Alternative to HandBrake for Video Converting and DVD Ripping?
Format Factory(http://www.pcfreetime.com/formatfactory/index.php) is a free and multi-functional media converter and DVD ripper. It’s also open source software that is compatible with Windows computer. It enables users to convert and compress any video file or DVD to several video formats including MP4/3GP/MPG/AVI/WMV/FLV/SWF, any audio file or CD to various audio formats...
Source: www.vidmore.com
6 Best HandBrake Alternative to Convert Video to Any Format
Format Factory, a multifunctional converter program, is designed to convert all types of audio tracks, video clips, and images. Comprehensive and powerful, Format Factory allows you convert almost any media file format. Users can select output format before conversion, choose low/medium/high quality for the output file.

PostcardMania Reviews

We have no reviews of PostcardMania yet.
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What are some alternatives?

When comparing Format Factory and PostcardMania, you can also consider the following products

HandBrake - HandBrake allows users to easily convert video files into a wide variety of different formats.

Mail Shark - Mail Shark is one of the leading platforms that offer Marketing Programs, Printing, and Direct Mail Advertising services to customers all across the globe.

Freemake Video Converter - Freemake Video Converter Converts 500+ Formats & Gadgets FREE! Convert to MP4, AVI, MKV, WMV, DVD, Xvid. FREE Download. **Voted Best of 2018** Comes with FREE…

Every Door Direct Mail - Every Door Direct Mail is a Marketing Resource Management Service from Vya that enables you to provide customized and meaningful direct mail campaigns each time.

File Converter - Convert & compress everything in 2 clicks!

Cactus Mailing - Cactus Mailing offers direct mail and postcard marketing services.