Software Alternatives, Accelerators & Startups

Fivetran VS Latana

Compare Fivetran VS Latana and see what are their differences

Fivetran logo Fivetran

Fivetran offers companies a data connector for extracting data from many different cloud and database sources.

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • Fivetran Landing page
    Landing page //
    2023-09-19
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

Fivetran videos

Cloud Data Warehouse Benchmark Redshift vs Snowflake vs BigQuery | Fivetran

More videos:

  • Review - Looker + Fivetran: Data Source to Dashboard in an Afternoon
  • Review - The Modern Data Stack: Fivetran + Looker + Snowflake

Latana videos

No Latana videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Fivetran and Latana)
Data Integration
100 100%
0% 0
Data Dashboard
0 0%
100% 100
ETL
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Fivetran and Latana

Fivetran Reviews

10 Best ETL Tools (October 2023)
It is a cloud-based ETL solution that supports data integration with data warehouses like Redshift, BigQuery, Azure, and Snowflake. One of the top selling points of Fivetran is its array of data sources, with nearly 90 possible SaaS sources and the ability to add custom integrations.
Source: www.unite.ai
Top 14 ETL Tools for 2023
Overall, Fivetran is a great ETL solution for businesses looking to streamline their data integration process. The platform makes it easy for organizations of any size to move and transform data from multiple sources into an analytics-ready form quickly and cost-effectively. While there have been some issues reported with Fivetran’s customer service and pricing model, the...
Top 10 Fivetran Alternatives - Listing the best ETL tools
Fivetran is a cloud-based Extract-Load-Transform (ELT) platform that allows businesses to connect their data sources and automate the processes of extracting and loading (ETL) data into warehouses and databases such as Google BigQuery Snowflake or Amazon Redshift. It provides more than 300 pre-built connectors that enable users to quickly connect with any third-party...
Source: weld.app
13 data integration tools: a comparative analysis of the top solutions
Fivetran provides an end-to-end solution, allowing users to create connectors, transformations and destinations that cater to their unique needs. A strong coupling with dbt Core and SQL for data transformations offers convenient options for both tech and non-tech users. Less tech-savvy users can rely on more traditional SQL syntax, while dbt Core allows you to create...
Source: blog.n8n.io
Airbyte vs Fivetran vs Estuary
Fivetran relies heavily on dbt to handle behind-the-scenes complex transformations. Due to this, data teams will find their workflow incredibly muddied as they switch back and forth between different data management tools. For this reason, we wouldn’t recommend Fivetran to startups with limited engineering personnel to handle transformation and management tasks.
Source: estuary.dev

Latana Reviews

We have no reviews of Latana yet.
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Social recommendations and mentions

Based on our record, Fivetran seems to be a lot more popular than Latana. While we know about 12 links to Fivetran, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Fivetran mentions (12)

  • Sync Snowflake and Google Sheets
    Even looking past these limitations, internal scripts invariably require development and maintenance time, and as any developer knows, can break at the worst of times :) Method #2: Use Zapier? (https://zapier.com) Want to use Zapier to do this? You can’t. Not only because it doesn’t track deletes, updates to existing records, and only does one way syncs. But because Snowflake isn’t supported. Method #3:... - Source: Hacker News / about 1 year ago
  • Big problem with companies now is they hire data scientist for task that don't require data science practices.
    Disclaimer: I work for Fivetran, a data integration company. Source: over 1 year ago
  • I love data science but hate data engineering
    Disclaimer: I'm a product evangelist for a data integration company called Fivetran, so I'm shamelessly shilling here. Source: almost 2 years ago
  • Which webflow theme is this?
    I really like the theme they’re using on https://fivetran.com. Source: almost 2 years ago
  • A modern data stack for startups
    From experience then, believe me when I say you don't want to build these. Thankfully, ETL products like Fivetran and Stitch run and maintain these extraction processes for you. - Source: dev.to / about 2 years ago
View more

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

What are some alternatives?

When comparing Fivetran and Latana, you can also consider the following products

Stitch - Consolidate your customer and product data in minutes

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Hevo Data - Hevo Data is a no-code, bi-directional data pipeline platform specially built for modern ETL, ELT, and Reverse ETL Needs. Get near real-time data pipelines for reporting and analytics up and running in just a few minutes. Try Hevo for Free today!

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Talend Data Integration - Talend offers open source middleware solutions that address big data integration, data management and application integration needs for businesses of all sizes.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.