We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
Based on our record, FitNesse should be more popular than Latana. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
(I notified the Martin and the FitNesse user mailing list about this back in 2010. I assume their threat model is that the default hash function is about the same as a closed office door - a request to stay out, or at least knock first - rather than a strong preventative measure.) "Uncle" Bob Martin's "FitNesse", see https://en.wikipedia.org/wiki/FitNesse and http://fitnesse.org/ , uses its own hash function, at... - Source: Hacker News / about 1 year ago
Cucumber is not the first failed test framework that uses English-like syntax for automated testing (it may be for other uses, but definitely not real test automation). Do you still remember FitNesse (it was quite big about 10 years ago, an example here)? Now it is hardly mentioned. - Source: dev.to / over 1 year ago
In-house testing tools help you to differentiate what people say and what they actually do with a product by testing it. FitNesse and Bugwolf are pretty good at this. - Source: dev.to / over 2 years ago
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
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