Real-Time Nielsen Ratings For Brands. We built a web based business intelligence platform for B2C brands. Our software accurately predicts and reports the sales, ROI, brand performance and market share-impact of any brand asset, vis-a vis all competitors, in real time. For example, it was able to track liquor brand Diageo’s sales with 90% accuracy a month before the company got those sales figures by looking at what people were saying about its beverages.
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