Software Alternatives, Accelerators & Startups
Register | Login

Facebook Analytics VS Keyhole

Compare Facebook Analytics VS Keyhole and see what are their differences

Preferred Patron
Preferred Patron is the top Customer Loyalty Software Program for businesses in any industry of any size. featured
Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Facebook Analytics logo Facebook Analytics

Facebook's new analytics app on iOS and Android

Keyhole logo Keyhole

Keyhole is a real-time hashtag tracker for Twitter, Instagram and Facebook. Its visual dashboard is simple, beautiful and shareable!
  • Facebook Analytics Landing page
    Landing page //
    2023-09-28
  • Keyhole Landing page
    Landing page //
    2023-01-27

Facebook Analytics features and specs

  • Comprehensive User Insights
    Facebook Analytics offers detailed information about user behavior and demographics, enabling better understanding of audience preferences and actions.
  • Integration with Facebook Ecosystem
    Seamlessly integrates with Facebook’s other tools, such as Ads Manager and Business Manager, to provide a unified analytics experience.
  • Event Tracking
    Allows tracking of custom events and user interactions across various touchpoints, providing critical data for optimizing marketing campaigns.
  • Funnel Analysis
    Tools for creating and analyzing user funnels help identify drop-off points and opportunities for improving user conversion rates.
  • Free to Use
    Facebook Analytics is free, offering a cost-effective solution for gaining valuable insights without additional expenses.

Possible disadvantages of Facebook Analytics

  • Limited to Facebook Ecosystem
    Data is predominantly tied to Facebook’s ecosystem, which might not provide a comprehensive view of a business’s overall online presence.
  • Complex Interface
    The user interface can be complex and daunting, especially for beginners or those unfamiliar with analytics tools.
  • Privacy Concerns
    As with any tool related to Facebook, there are ongoing concerns about data privacy and how user information is utilized and protected.
  • Dependence on Facebook Platform
    Significant updates or changes to the Facebook platform can affect how analytics data is reported, potentially disrupting ongoing analysis.
  • Limited Customization
    Compared to some dedicated analytics solutions, the customization options for reports and dashboards may be limited.

Keyhole features and specs

  • Real-time Analytics
    Keyhole provides real-time data analytics which allow users to monitor and respond to social media activities as they happen.
  • Comprehensive Influencer Tracking
    The platform offers detailed insights and tracking capabilities for influencer marketing campaigns, helping users measure their outreach effectiveness.
  • User-Friendly Interface
    Keyhole's interface is easy to navigate, making it accessible for users with varying degrees of technical expertise.
  • Hashtag Tracking
    Keyhole specializes in hashtag tracking, providing users with in-depth analysis on hashtag performance across multiple platforms.
  • Customizable Reports
    Users can create customized reports to fit specific needs, allowing for tailored insights and better decision-making processes.

Possible disadvantages of Keyhole

  • Pricing
    Keyhole can be relatively expensive, which might not be suitable for small businesses or individuals with limited budgets.
  • Limited Platform Integration
    The platform supports a limited number of social media networks compared to some competitors, restricting its utility for users focusing on more niche platforms.
  • Learning Curve
    Despite its user-friendly interface, some users may find certain advanced features complex and require time to learn how to effectively use them.
  • Data Accuracy Issues
    Occasional discrepancies in data accuracy have been reported, which can affect the reliability of the insights generated.
  • Customer Support
    Some users have noted that customer support can be slow or less effective in resolving issues promptly.

Analysis of Facebook Analytics

Overall verdict

  • Facebook Analytics was a robust tool for businesses operating within the Facebook ecosystem; however, it was officially shut down on June 30, 2021. Users are encouraged to transition to other Facebook Business tools like Facebook Business Suite, Ads Manager, and Events Manager for similar functionality.

Why this product is good

  • Facebook Analytics (analytics.facebook.com) was designed to provide comprehensive insights into user behavior and engagement on Facebook platforms. It was beneficial for understanding how users interact with content, measuring campaign effectiveness, and tracking conversion metrics. The tool offered deep integration with Facebook advertising, making it especially useful for businesses heavily invested in the platform's ecosystem.

Recommended for

    Originally, Facebook Analytics was recommended for marketers, small to medium-sized businesses, and large enterprises looking to maximize their advertising ROI and gain insights into user engagement on Facebook. Currently, users should explore other available analytics tools offered by Facebook and third-party platforms to fulfill their analytic needs.

Analysis of Keyhole

Overall verdict

  • Overall, Keyhole is a good choice for individuals and businesses seeking comprehensive social media analytics tools. Its real-time data, ease-of-use, and range of features make it a valuable asset for enhancing social media marketing efforts.

Why this product is good

  • Keyhole (keyhole.co) is considered a good tool for various reasons. It provides robust analytics for social media management, including real-time tracking, hashtag analytics, and influencer tracking. This helps businesses and marketers to better understand their audience, measure campaign performance, and optimize their social media strategies. Furthermore, its intuitive interface and detailed reporting features make it accessible to both beginners and experienced marketers.

Recommended for

  • Social Media Managers
  • Marketing Teams
  • Small to Medium-sized Businesses
  • Influence Marketers
  • Brand Strategists

Facebook Analytics videos

+ Add

Facebook Ads Course: Facebook Analytics Tutorial

More videos:

  • Tutorial - How to use Facebook Analytics (Facebook Page Insights) to learn about your audience!

Keyhole videos

+ Add

Review of The KeyHole Holster Nano Rapid

More videos:

  • Review - Stephen King The Dark Tower 4.5: Wind Through The Keyhole BOOK REVIEW - Hail To Stephen King EP15
  • Review - Keyhole Holster review

Category Popularity

0-100% (relative to Facebook Analytics and Keyhole)

Facebook Analytics

Keyhole

Marketing Platform
40 40%
Marketing Platform
60% 60
Social Analytics
46 46%
Social Analytics
54% 54
Twitter Tools
55 55%
Twitter Tools
45% 45
Social Media Tools
0 0%
Social Media Tools
100% 100

User comments

Share your experience with using Facebook Analytics and Keyhole. For example, how are they different and which one is better?
Log in or Post with

Social recommendations and mentions

Based on our record, Facebook Analytics should be more popular than Keyhole. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Facebook Analytics mentions (2)

  • Websites to test dns
    When you take a look at the tested Facebook urls, the "developer" lists 4 (!) urls. Https://pixel.facebook.com Https://analytics.facebook.com Https://ads.facebook.com Https://an.facebook.com. Source: about 3 years ago
  • test your adquard
    95%, can I block https://analytics.facebook.com if I want to use Instagram’s message? Thanks! Source: about 4 years ago

Keyhole mentions (1)

  • How to approach selling your product to a local shop?
    It is always a good idea to do some research in the first place. Take a look at the SMBs the coffee shop cooperates with, research their social (the coffee shop's and its partners, partners of partners). It provides you with some ideas, and possibly some more potential partners. To do the social media research and monitoring, you can useAwario http://awario.com/ or Keyhole https://keyhole.co/. Source: about 3 years ago

What are some alternatives?

When comparing Facebook Analytics and Keyhole, you can also consider the following products

BuzzSumo - BuzzSumo allows you to discover the most shared links and key influencers for any topic. It's free to use and you can run a search in seconds!

Social Status - Automate your social media reporting

Vaizle - Vaizle is a marketing analytics suite that brings all your ads & social media data into one actionable dashboard. Try Vaizle's free tools for social media, ads, and competitive analysis, alongside Google Sheets and MS Excel connectors.

Simply Measured - Simply Measured helps data hungry marketing & PR folks measure social media and create beautiful, custom reports in Excel and other formats.

quintly - quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities.

GetSocial - GetSocial empowers mobile app marketing and product teams with growth tools to maximize user acquisition, engagement, and retention.

Loading...