Software Alternatives, Accelerators & Startups

ExpressionEngine VS Shopify

Compare ExpressionEngine VS Shopify and see what are their differences

ExpressionEngine logo ExpressionEngine

ExpressionEngine is a flexible, feature-rich content management system that empowers thousands of...

Shopify logo Shopify

Shopify is a powerful ecommerce platform that includes everything you need to create an online store and sell online. Try it free for 14 days.
  • ExpressionEngine Landing page
    Landing page //
    2022-08-05
  • Shopify Landing page
    Landing page //
    2024-09-04

ExpressionEngine features and specs

  • Flexibility
    ExpressionEngine is highly flexible and can be used to create a wide range of websites, from simple blogs to complex web applications. It doesn't impose rigid structures, allowing developers to design content and data structures according to the project's needs.
  • Template Engine
    Its powerful template engine allows for both simple and complex designs. Designers and developers can create custom layouts and templates without having to delve deeply into backend code.
  • Security
    Known for its robust security features, ExpressionEngine prioritizes the safety of its users. It includes in-built security measures such as data encryption, secure form handling, and regular security updates.
  • Addon Ecosystem
    ExpressionEngine has a diverse addon ecosystem, enabling users to extend core functionalities easily. Many high-quality third-party plugins are available for various needs like SEO, eCommerce, and more.
  • User Management
    The platform offers advanced user management capabilities. It allows for intricate access controls and user permissions, making it ideal for membership sites and other applications requiring multiple user roles.
  • Documentation
    ExpressionEngine provides thorough and well-maintained documentation, helping developers and content managers navigate and make the most out of the platform.

Possible disadvantages of ExpressionEngine

  • Cost
    ExpressionEngine is a paid CMS. While it does offer significant advantages, the cost might be prohibitive for small businesses or individuals who are just getting started.
  • Learning Curve
    While its flexibility is a major advantage, it also means that there can be a steep learning curve for beginners. Those who are new to CMSs or coming from simpler systems may find the initial setup and customization challenging.
  • Performance
    ExpressionEngine can be resource-intensive, particularly for large, high-traffic websites. Without proper optimization and hosting, this could lead to slower load times and potential performance issues.
  • Complexity for Simple Sites
    For simpler websites, the extensive feature set of ExpressionEngine might be overkill. Users looking for a straightforward blogging platform or a basic company website may find it unnecessarily complex.
  • Limited Themes and Plugins
    Compared to other CMS platforms like WordPress, ExpressionEngine has a smaller library of pre-built themes and plugins. This may require more custom development work to achieve desired functionalities and aesthetics.
  • Community Support
    While there is a dedicated group of users, the community around ExpressionEngine is smaller compared to more widely-used CMS platforms. This could make finding community support, tutorials, and third-party resources more difficult.

Shopify features and specs

  • User-Friendly Interface
    Shopify offers a very intuitive and easy-to-use interface, which makes it accessible even for those with minimal tech skills. Store setup and management can be performed with little technical knowledge.
  • Extensive App Ecosystem
    Shopify's App Store features thousands of apps and integrations, allowing users to extend the functionality of their online stores. From marketing tools to inventory management, there's likely an app for almost any need.
  • Customizable Themes
    Shopify offers a wide range of professionally designed themes that are easily customizable. This allows businesses to create unique and visually appealing online stores without needing a designer.
  • Secure and Reliable
    Shopify provides robust security features and ensures your website's uptime. This means you don't have to worry about your store's security or dealing with downtime issues.
  • Comprehensive Customer Support
    Shopify offers 24/7 customer support through various channels, including live chat, email, and phone. This ensures that help is available whenever you need it.
  • Mobile Responsiveness
    All of Shopify's themes are mobile-responsive, ensuring a seamless shopping experience for customers regardless of the device they use.
  • Built-in SEO Features
    Shopify provides built-in SEO features and analytics tools that help with search engine rankings and tracking the performance of your store.

Possible disadvantages of Shopify

  • Transaction Fees
    Although Shopify offers its own payment gateway, Shopify Payments, it charges additional transaction fees if you choose to use an external payment gateway.
  • Customization Limitations
    While Shopify does offer a lot of customization options, it can be restrictive for businesses with very specific needs or those that require deep customization capabilities. Advanced customizations often require knowledge of Shopify's proprietary coding language, Liquid.
  • Cost
    Shopify's monthly subscription fees can add up, especially for advanced plans or when additional paid apps are used. This can be a significant cost for small businesses.
  • Content Management Limitations
    Shopify is primarily an e-commerce platform, and it may lack some of the advanced content management features (like blogging capabilities) found in platforms specifically designed for content management such as WordPress.
  • Learning Curve for Advanced Features
    While basic store setup is straightforward, mastering Shopify's more advanced features can take time and may require additional training or hiring a professional.
  • Limited Internationalization
    Shopify's multi-language and multi-currency capabilities are somewhat limited compared to other platforms dedicated to global e-commerce.

ExpressionEngine videos

ExpressionEngine 2 Tutorials #1 - Installation

More videos:

  • Tutorial - ExpressionEngine 2 Tutorials #18 - Embedded Templates
  • Review - ExpressionEngine 3 Interface Changes

Shopify videos

Shopify Review 2020 - Is it still worth it in 2020?

More videos:

  • Review - SHOPIFY REVIEW MID 2019 - Is Shopify Worth It For The Money? Pros & Cons
  • Review - THINGS YOU NEED TO KNOW BEFORE USING SHOPIFY (IN 2019)
  • Review - Shopify Review 2025 - Is It Right For You? Pros And Cons
  • Review - Shopify Review: Is It the Best eCommerce Platform for Your Store?
  • Review - Shopify Review 2025 - Is It Right For You? All Features Explained!

Category Popularity

0-100% (relative to ExpressionEngine and Shopify)
CMS
100 100%
0% 0
eCommerce
0 0%
100% 100
Blogging Platform
100 100%
0% 0
eCommerce Platform
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare ExpressionEngine and Shopify

ExpressionEngine Reviews

11 Popular Free And Open Source WordPress CMS alternatives in 2021
It features: run multiple sites, live preview, one-click updates, with ExpressionEngine, your site content is stored in channels—flexible data containers with fields for any type of information, and more.
Source: medevel.com

Shopify Reviews

  1. Shopify - the best no code platform.

    Creating my online store for small dog products on Shopify was a remarkably smooth and rewarding experience. Shopify's user-friendly platform guided me through each step of the setup process, making it easy even for someone without prior experience. Their range of customizable templates gave my store a professional and appealing look, and the analytics tools provided have been invaluable for tracking my store's performance and customer trends. Additionally, Shopify's 24/7 customer support was always ready to assist whenever I encountered any roadblocks. Overall, launching my business on Shopify has been a positive experience, and I would highly recommend it to anyone looking to start their own online store.

    🏁 Competitors: Tilda, WooCommerce
  2. Lori Appleman
    · Founder at Redline Minds ·
    Strong Option for New DIY Stores Serving Consumers

    Shopify is a powerful marketing machine that has driven incredible growth. It's an excellent choice for the store owner who needs to do it themselves, on a shoestring budget, who does not sell complex products and who does not plan to run a hybrid - a store that serves multiple customer bases such as retail and wholesale.

    Due to its sheer market share, there is a robust marketplace of apps that can be added to shape the store to fit most needs. There is an equally robust selection of themes and developers who can assist with any size project. They have a terrific knowledge base which I strongly recommend store owners use as it teaches the basics for e-commerce in general and online marketing. This learning should be done prior to developing a plan for your site. That will help root your project for success.

    Unfortunately, it's also oversold based on name recognition even when the platform is a poor choice for a specific business. There are both policy and technical limitations that impact suitability.

    Shopify stores require many apps, which adds monthly costs and can greatly slow your store down. While ALL online stores end up with some app use, because this allows you to choose the features you want and need, much of what is native in other carts like their most direct competitor, BigCommerce, is not. So you'll spend more money each month and it can be harder to get a fast site.

    Among the stores that should probably NOT use Shopify: - Sells items that are generally prohibited on the platform which includes weapons, weapon-related items, sex objects, tobacco (for some odd reason Vape is currently on the platform but for how long is anyone's guess), alcohol.
    - Sells items allowed but that don't qualify for Shopify Payments which expands the above list to include supplements, CBD, vape products and other items. - Just as above, any store that can't qualify for Shopify Payments or who has good reasons to use another payment gateway. Why? Because if you don't use their payment gateway which they profit from, they will take 1/2-2% of your gross revenues soley because you are using another gateway. For small merchants, this isn't much, for big ones it's a significant cost. - Stores with multiple price structures or catalogs - such as those who offer VIP tiers or wholesale clients. Why not? Because you can't create true customer groups which on other platforms let you segment the catalog and content for each customer group. Groups are really important for B2B. To accomplish multiple audiences on Shopify requires either a separate app (at an added cost) or multiple storefronts, or ShopifyPlus (which is still creating multiple sites). This can greatly increase your operational costs and work efforts. - Stores with complex products - these are items with many options, also known as configurable or customizable products. While Shopify does offer the ability to offer up to 3 options per product with a maximum of 100 skus per product, this limit is very easy to exceed. There is also no native path to add modifiers such as those one would use for personalized products (like custom embroidery. While these issues can be overcome with apps, that adds both load time and costs.

    🏁 Competitors: BigCommerce, Magento, Miva, WooCommerce, Workflow
    👍 Pros:    Easy to use|Low price|Flexible|Large developer base|Great documentation|Reliable|Low maintenance
    👎 Cons:    Limited features|No customer groups for wholesale|Some product types forbidden|Must use their gateway or pay extra fees|Limited api calls|Limited capabilities for products with options

WordPress vs. Proprietary Site Builders: What to Know Before Starting a Website Development Project
Shopify: Shopify does not natively offer a backup option for user data. Although product data, orders, and customer details are stored, full-site backups must be managed manually or with paid third-party apps. Restoration options are limited, requiring users to rely on Shopify support or third-party solutions if data is lost.
Comparing 9 WordPress alternatives & competitors in 2024
Shopify specializes in ecommerce sites, managing customer data, payments, and content without the need for plugins. Store themes allow you to customize pages and create a consistent branded look. Shopify lets brands focus on global, local, and B2B sales right from their website's dashboard, with metrics like total sales and average order value.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Shopify is a leading e-commerce platform that offers a wide range of features for online businesses. From setting up an online store to managing inventory and marketing, Shopify provides a comprehensive solution.
Source: www.pixpa.com
Top 5 Headless Ecommerce Platform For B2B Business (2024 Reviews)
Known for its stability and security, Shopify Plus provides businesses with a robust platform and extensive app store, along with complete control over design and functionality. With enterprise-level features and a flexible app-based system, Shopify Plus allows companies to expand their operations according to their unique needs. It enables API-driven experiences by smoothly...
Top 10 Shopify Alternatives for Ecommerce in 2024
When running an e-commerce business, choosing the right platform can make a significant difference in your success. While Shopify is a popular choice, there are several other e-commerce platforms that might better suit your business needs. Let's explore the top Shopify alternatives that cater to a variety of users, from small startups to large enterprises.
Source: www.attrac.io

Social recommendations and mentions

Based on our record, Shopify seems to be a lot more popular than ExpressionEngine. While we know about 43 links to Shopify, we've tracked only 2 mentions of ExpressionEngine. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ExpressionEngine mentions (2)

  • Expression Engine & HubSpot
    Does Expression Engine support integration with HubSpot? Source: over 1 year ago
  • What technologies for these requirements?
    PHP Headless Or you go with a Headless PHP CMS. Some options for that are Bolt CMS, Suru, Twill and ExpressionEngine. A Headless CMS doesn't have any frontend. It can provide you with a REST API or you create it in their template engine and integrate your JS stuff there. There are so many, I can't count them all. You can also search for Cockpit and Strapi. Source: about 3 years ago

Shopify mentions (43)

  • 11 real-life PWA examples you can learn from in 2025
    Shopify is one of the easiest platforms for selling products online, and turning your store into a PWA with installation and push notifications takes just a click, thanks to the Shopify app store. - Source: dev.to / 4 months ago
  • shopify.com vs store.link, what do you think is better one?
    Shopify.com vs store.link which one is better? Source: over 1 year ago
  • Forget Shopify Why MedusaJS Is the Future of Headless Ecommerce
    With a traditional e-commerce platform like Shopify, you're locked into their ecosystem. You have to use their templates, checkout, and backend. Headless platforms like MedusaJS give you the freedom to build the front end however you want, using any framework or library. - Source: dev.to / almost 2 years ago
  • Allow Rules not given priority over block?
    For example, if you want to load firewalla.com, just allowing "firewalla.com" will not work, you will have allow shopify.com and few other stuff ... You can see what sites loaded using chrome dev mode. Source: almost 2 years ago
  • Confused on Sales Tax
    If the shipping and sales tax scares you, it may be better to sell through Etsy since it is a marketplace facilitator and is required to collect sales tax from customers when purchasing your items that are sold. People go to Etsy to find something, not sgalv02.com to find your items. I believe Shopify will help you create a site to sell on, but people don't go to shopify.com to purchase various items like they do... Source: almost 2 years ago
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What are some alternatives?

When comparing ExpressionEngine and Shopify, you can also consider the following products

Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.

WooCommerce - A freely available eCommerce plugin that enables shop facilities on your WordPress website. Functionality enabling extensions & beautiful themes available.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

Magento - Magento is the eCommerce software and platform trusted by the world's leading brands. Grow your online business with Magento.

TYPO3 - TYPO3.com - Infos, SLAs, Extended Support Versions and more

BigCommerce - BigCommerce provides ecommerce software solutions and shopping cart software for online businesses. Try it free and start selling your products online today!