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Emarsys VS Adobe Target

Compare Emarsys VS Adobe Target and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Emarsys logo Emarsys

B2C marketing automation software.

Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.
  • Emarsys Landing page
    Landing page //
    2023-09-24
  • Adobe Target Landing page
    Landing page //
    2022-03-14

Emarsys videos

+ Add

The Emarsys Marketing Platform

More videos:

  • Review - How City Beach accelerated growth with the Emarsys AI Retail Platform
  • Review - Emarsys Employee Reviews - Q3 2018

Adobe Target videos

+ Add

Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Category Popularity

0-100% (relative to Emarsys and Adobe Target)

Emarsys

Adobe Target

Email Marketing
100 100%
Email Marketing
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Email Marketing Platforms
100 100%
Email Marketing Platforms
0% 0
Conversion Optimization
0 0%
Conversion Optimization
100% 100

User comments

Share your experience with using Emarsys and Adobe Target. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Emarsys and Adobe Target

Emarsys Reviews

We have no reviews of Emarsys yet.
Be the first one to post

Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

Social recommendations and mentions

Based on our record, Emarsys seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Emarsys mentions (2)

  • Create a custom Jackson JsonSerializer und JsonDeserializer for mapping values
    The first paragraph "The requirements and history" from the first article describes the requirements for Emarsys to rewrite the values for the payload. - Source: dev.to / about 1 year ago
  • Create a custom Symfony Normalizer for mapping values
    The task was to integrate a CRM (Emarsys) into the e-commerce platform. - Source: dev.to / about 1 year ago

Adobe Target mentions (0)

We have not tracked any mentions of Adobe Target yet. Tracking of Adobe Target recommendations started around Mar 2021.

What are some alternatives?

When comparing Emarsys and Adobe Target, you can also consider the following products

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Optimizely - A/B testing you'll actually use.

Criteo - Build, scale, and activate first-party audiences with The Commerce Media Platform.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

TargetBay - TargetBay is a complete eCommerce revenue generation platform.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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