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Optimizely - A/B testing you'll actually use.
Smaller - Make your websites load faster
Evergage - Evergage's real time web personalization software can help you boost engagement, increase revenue and drive more conversions. Web personalization software that's easy to use.
Website Grader - Grade your website's strengths and weaknesses in seconds.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Checkbot - Checkbot will boost the SEO, speed and security of your site by checking you're following 50+ web best practices. Browser extension with free and paid plans.