Software Alternatives, Accelerators & Startups

DoubleVerify VS V12 Data

Compare DoubleVerify VS V12 Data and see what are their differences

DoubleVerify logo DoubleVerify

DoubleVerify authenticates the quality of digital media for the world’s largest brands ensuring viewable, fraud-free, brand-safe ads.

V12 Data logo V12 Data

V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.
  • DoubleVerify Landing page
    Landing page //
    2022-06-24
  • V12 Data Landing page
    Landing page //
    2023-09-22

DoubleVerify videos

Fraud Follows The Money To TV: DoubleVerify's Woolway

More videos:

  • Review - Connected TV - Going Global & Attracting Fraudsters: DoubleVerify's Tiley

V12 Data videos

Audiences In Motion New York: Ken Zachmann, V12 Data

Category Popularity

0-100% (relative to DoubleVerify and V12 Data)
Ad Protection
100 100%
0% 0
Ad Networks
0 0%
100% 100
Ad Fraud Detection
100 100%
0% 0
Marketing Platform
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare DoubleVerify and V12 Data

DoubleVerify Reviews

Best Ad Fraud Detection Companies for Publishers 2019
DoubleVerify has its proprietary platform dubbed as ‘DV Pinnacle’, to ensure viewable, fraud-free, and brand safety ads for media buyers. DoubleVerify claims its platform is the industry’s first unified service and performance platform.
6 Best Ad Fraud Detection Companies for Publishers
DoubleVerify is already integrated with some large programmatic platforms like AppNexus, DoubleClick Bid Manager, SpotX, Oath, Yahoo!, to analyze the publisher platforms in real-time to drive only quality impressions to advertisers. Its comprehensive dashboard also provides all the details (both, graphical, and numerical) required by publisher yield managers to improve...

V12 Data Reviews

We have no reviews of V12 Data yet.
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Social recommendations and mentions

Based on our record, DoubleVerify seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

DoubleVerify mentions (1)

  • Who is Maya Nelson?
    Project manager here maybe? https://doubleverify.com they are a marketing protection company. Could be nothing but the name is Maya Hawkins-Nelson. This looks like an old pic of John though. Source: over 2 years ago

V12 Data mentions (0)

We have not tracked any mentions of V12 Data yet. Tracking of V12 Data recommendations started around Mar 2021.

What are some alternatives?

When comparing DoubleVerify and V12 Data, you can also consider the following products

Integral Ad Science - Integral Ad Science is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem.

Lotame - Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

Pixalate - Pixalate is an intelligence platform and real time fraud protection provider.

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

White Ops - White Ops is a cybersecurity company that protects digital advertisers and web app owners from ad fraud and other forms of automated threats.

Google Audience Center - 3 votes and 6 comments so far on Reddit