Demografy VS Ideal postcodes

Demografy is a consumer-friendly data marketing platform that uses AI to predict customer demographics from names.

Advantages

• Industry-leading up-to 100% coverage of lists
• Accuracy estimate before purchase
• Works with only first names or masked last names enabling privacy and GDPR-compliance

Use cases

• Actionable analytics about your customers to get demographic insights
• Appending missing demographic data to your records for customer segmentation and targeted marketing campaigns
• Enhanced personalization knowing you customer better

Unlike traditional solutions, you don’t need to know and disclose your customer or prospect addresses, emails or other sensitive information. You can provide even masked last names keeping personal data in-house. This makes Demografy privacy by design and enables you to get 100% coverage of even incomplete lists since all you need to know is names.

We provide address validation services. Our robust and effortless API is trusted by businesses over a billion times a month.

Our innovative services are the most fully-featured address validation tools available. Access accurate rooftop geolocations, UPRNs and further premium datasets to enhance and expand your data quality.

Ideal Postcodes embraces an evergreen continuous improvement. We help scale your business and improve operations with a faster and more efficient data process including straightforward integrations, clear documentation, live support and award winning dev chat.

We believe in giving back to the community and social responsibility. Our address validation solutions provide a flawless screen reader compatibility, making your platform more accessible to millions of people with a visual disability.