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Demandbase VS DataTap

Compare Demandbase VS DataTap and see what are their differences

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Demandbase logo Demandbase

Bizo

DataTap logo DataTap

Adverity is the best data intelligence software for data-driven decision making. Connect to all your sources and harmonize the data across all channels.
  • Demandbase Landing page
    Landing page //
    2023-10-17

  www.demandbase.comSoftware by Demandbase, Inc

  • DataTap Landing page
    Landing page //
    2023-10-14

Demandbase

Website
demandbase.com
Release Date
2007 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Chris Golec
Employees
250 - 499
Edit details

DataTap

Website
adverity.com
Release Date
2015 January
Startup details
Country
Austria
State
Wien
City
Vienna
Founder(s)
Alexander Igelsböck
Employees
100 - 249
Edit details

Demandbase features and specs

  • Comprehensive Account Data
    Demandbase provides extensive account-based data, including firmographic, technographic, intent, and engagement data, which helps marketers and sales teams to better understand and target their ideal customers.
  • Personalization
    The platform enables personalized marketing and sales outreach across various channels, ensuring that messaging is relevant to the targeted accounts, which can drive higher engagement rates.
  • Integration
    Demandbase integrates seamlessly with a variety of CRMs, marketing automation platforms, and other marketing tools, making it easy to combine data and streamline workflows.
  • Account-Based Experience (ABX)
    ABX is an innovative approach that Demandbase offers, making it easier to align marketing and sales teams by focusing on creating valuable experiences for target accounts.
  • Analytics and Reporting
    Demandbase provides robust analytics and reporting features that help teams measure the effectiveness of their account-based marketing and sales efforts, enabling data-driven decision-making.

Possible disadvantages of Demandbase

  • Pricing
    Demandbase can be quite expensive, which may be a barrier for small and medium-sized businesses with limited budgets.
  • Complexity
    The platform has a steep learning curve and may require significant time and resources to fully implement and utilize effectively.
  • Limited SMB Focus
    Demandbase tends to be better suited for larger enterprises, as its features and pricing may not be as accessible or practical for smaller businesses.
  • Data Accuracy Issues
    Like any data provider, Demandbase can sometimes suffer from data inaccuracies or outdated information, which can impact the effectiveness of targeting and personalization efforts.
  • Support and Onboarding
    Some users have reported that the onboarding process and customer support can be lacking, which can be challenging for new customers trying to navigate the platform.

DataTap features and specs

  • Extensive Data Integration
    Adverity offers a wide range of connectors, allowing users to aggregate data from various sources such as social media, e-commerce, and other marketing channels into one platform for unified analysis.
  • Automated Data Workflows
    The platform features robust automation capabilities, which help streamline and automate repetitive data tasks, thereby saving time and reducing human error.
  • Customizable Dashboards
    Users can create highly customizable dashboards tailored to their specific needs, allowing them to visualize data effectively and gain actionable insights.
  • Scalable Solution
    Adverity is designed to grow with your business, offering scalable solutions that accommodate increased data volume and complexity.
  • Advanced Analytics
    The platform provides advanced analytics and machine learning capabilities, enabling users to perform deeper data analysis and predictive modeling.
  • Excellent Customer Support
    Adverity is known for its responsive and knowledgeable customer support team, which helps ensure that users can effectively utilize the platform.

Possible disadvantages of DataTap

  • Cost
    Adverity's pricing model can be quite expensive, especially for smaller businesses or startups that may have limited budgets.
  • Learning Curve
    The platform has a somewhat steep learning curve, which may require significant time and effort to master, especially for users who are not data-savvy.
  • Customization Limitations
    While the platform is highly customizable, there may be limitations in terms of specific customizations that advanced users or larger enterprises may require.
  • Integration Complexity
    Integrating Adverity with some legacy systems or less common data sources may be complex and time-consuming, requiring additional technical expertise.
  • Data Latency
    In some cases, users may experience delays in data updates, which can affect real-time decision-making processes.

Demandbase videos

+ Add

Demandbase Overview: Real-Time Identification

More videos:

  • Review - Grainger Uses Demandbase for Account-Based Marketing

DataTap videos

No DataTap videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Demandbase and DataTap)

Demandbase

DataTap

CRM
100 100%
CRM
0% 0
Data Integration
0 0%
Data Integration
100% 100
Business & Commerce
100 100%
Business & Commerce
0% 0
Web Service Automation
0 0%
Web Service Automation
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Demandbase and DataTap

Demandbase Reviews

15 Marketing Softwares That Can Boost Your Business
Demandbase aims to give B2B marketers the tools they need to improve conversion rates and turn website traffic into sales. This software works by identifying a website’s traffic and tailoring the site’s content to those visitors thus providing an experience which is personalized and relevant. Demandbase recently raised $15 million.
Source: www.forbes.com

DataTap Reviews

Funnel.io — Data integration platform with 500+ data sources
Adverity offers a data integration and data visualisation platform. Like Datorama, it let’s you connect all marketing data and visualise it in it’s own platform. It also let’s you visualise data in your favorite BI platform such as Data Studio or Power BI
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, DataTap seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Demandbase mentions (0)

We have not tracked any mentions of Demandbase yet. Tracking of Demandbase recommendations started around Mar 2021.

DataTap mentions (1)

What are some alternatives?

When comparing Demandbase and DataTap, you can also consider the following products

6sense - 6sense is a B2B predictive intelligence engine for marketing and sales.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Triblio - Triblio is an account-based marketing software that enables marketers to personalize multichannel campaigns to reach their target audience.

Workato - Experts agree - we're the leader. Forrester Research names Workato a Leader in iPaaS for Dynamic Integration. Get the report. Gartner recognizes Workato as a “Cool Vendor in Social Software and Collaboration”.

Metadata - Metadata automates account based demand generation for B2B companies using AI, data enrichment, & targeted advertising.

Segment - We make customer data simple.

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