CustomerLabs VS mParticle

Compare CustomerLabs VS mParticle and see what are their differences

TradingJournal

TradingJournal is a modern trade tracking app that helps traders understand their performance, reduce emotional mistakes, and optimize strategies. With risk analysis, pattern detection, and visual insights. Free and ad-free. featured

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CustomerLabs

World's 1st First-Party Data Ops Platform for Marketers, CustomerLabs 1PD Ops

mParticle

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

Landing page //
2023-09-13

CustomerLabs 1PD Ops (First-Party Data Operations) enables businesses to collect, unify, and activate first-party data seamlessly. It helps e-commerce brands, lead-gen businesses, and agencies improve ad targeting, personalize customer journeys, and drive higher conversions without relying on third-party cookies.

Landing page //
2023-08-24

mParticle believes that better customer experiences begin with better data. Its Customer Data Platform helps engineers, product managers, and marketers at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb improve data quality and simplify integrations across the entire marketing stack. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, and London and manages more than 500 billion API calls monthly.

CustomerLabs

Website: customerlabs.com
Pricing URL: Official CustomerLabs Pricing
$ Details: -
Platforms: -
Release Date: 2013 June
Startup details
Country: United States
State: Delaware
City: New Castle
Founder(s): Vishnu Vankayala
Employees: 20 - 49

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mParticle

Website: mparticle.com
Pricing URL: Official mParticle Pricing
$ Details
Platforms: Android iOS Web Roku
Release Date: 2013 March
Startup details
Country: United States
State: New York
City: New York
Founder(s): Andrew Katz
Employees: 100 - 249

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CustomerLabs features and specs

User-Friendly Interface
Action Recorder by CustomerLabs offers a simple and intuitive interface that makes it easy for users to set up and manage their recordings without needing extensive technical knowledge.
Robust Tracking Capabilities
The tool provides comprehensive tracking of user interactions across websites, allowing businesses to gather valuable insights into customer behavior.
Integration with Marketing Tools
CustomerLabs Action Recorder integrates seamlessly with a variety of marketing platforms, enabling businesses to enhance their marketing strategies using real-time data.
Real-Time Data Capture
The application captures user interactions in real-time, allowing businesses to quickly adapt and respond to customer needs.

Possible disadvantages of CustomerLabs

Limited Customization Options
Some users may find that the Action Recorder lacks advanced customization features for tracking specific user interactions.
Potential Performance Impact
Implementing the tracking script on websites may slightly affect page load times, which could impact user experience.
Complexity in Advanced Features
While the basic features are user-friendly, leveraging more advanced capabilities may require a steeper learning curve.
Pricing Structure
Depending on the scale of use, the pricing model might not be cost-effective for smaller businesses or startups.

mParticle features and specs

Integrations
Connect to 300+ of the leading marketing, analytics, warehousing, and activation tools
Demo Version
demo.mparticle.com

CustomerLabs videos

+ Add

[Action Recorder Review] - One of the Best Recorders for Gaming!

mParticle videos

+ Add

mParticle Overview

Category Popularity

0-100% (relative to CustomerLabs and mParticle)

CustomerLabs

mParticle

Analytics

46 46%

Analytics

54% 54

Customer Data Integration

47 47%

Customer Data Integration

53% 53

Customer Data Platform

46 46%

Customer Data Platform

54% 54

Web Analytics

22 22%

Web Analytics

78% 78

User comments

Share your experience with using CustomerLabs and mParticle. For example, how are they different and which one is better?

Social recommendations and mentions

Based on our record, mParticle seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

CustomerLabs mentions (0)

We have not tracked any mentions of CustomerLabs yet. Tracking of CustomerLabs recommendations started around Mar 2021.

mParticle mentions (2)

Huge memory leak on all browsers?
Checking the logs, I found calls to mparticle.com. If those are not successful, the browser tab freezes completely. Safari eventually detects this and reloads it - just to freeze again. Source: almost 3 years ago
What exactly is mparticle?
For example, if you open and order something in a popular US-based food delivery app, you'd find DNS queries made to various mparticle.com subdomains while using the app because they use mParticle to:. Source: almost 3 years ago