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Constant Contact VS Return Path

Compare Constant Contact VS Return Path and see what are their differences

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Constant Contact logo Constant Contact

Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

Return Path logo Return Path

Inbox placement solutions from Return Path helps improve email deliverability and increases email marketing ROI.
  • Constant Contact Landing page
    Landing page //
    2023-07-19
  • Return Path Landing page
    Landing page //
    2023-07-22

Constant Contact features and specs

  • User-Friendly Interface
    Constant Contact provides an intuitive and easy-to-navigate interface, making it accessible for users without technical expertise.
  • Comprehensive Email Templates
    Offers a wide range of customizable email templates, which helps businesses create professional-looking emails without design skills.
  • Robust Customer Support
    Features extensive customer support options including live chat, email, and phone support, as well as a comprehensive knowledge base.
  • Event Management Tools
    Includes tools that allow users to manage events, track registrations, and send event-related communications directly through the platform.
  • List Management
    Provides efficient contact list management features, including segmentation and engagement tracking, to better target and personalize email campaigns.
  • Analytics and Reporting
    Offers detailed analytics and reporting tools that help users track email campaign performance, engagement metrics, and ROI.

Possible disadvantages of Constant Contact

  • Higher Cost
    Constant Contact is generally more expensive compared to other email marketing services, which may be a barrier for small businesses or startups.
  • Limited Automation Features
    The platform's automation capabilities are not as advanced as some competitors, potentially requiring more manual effort for complex workflows.
  • Customization Limitations
    While there are many templates available, the customization options can be somewhat limited, particularly for advanced design needs.
  • List Import Issues
    Some users report difficulties and limitations when importing contact lists from other sources, which can complicate migration processes.
  • Template Responsiveness
    Certain users have reported issues with email template responsiveness on different devices, impacting user experience for recipients.

Return Path features and specs

  • Comprehensive Email Analytics
    Return Path provides in-depth email analytics, allowing users to gain valuable insights into their email performance and deliverability. This helps in optimizing campaigns and improving engagement.
  • Deliverability Monitoring
    The platform offers tools for monitoring deliverability rates across different ISPs and domains, enabling users to identify and address issues affecting inbox placement.
  • Reputation Management
    Return Path helps manage your sender reputation by providing data on feedback loops, blacklist monitoring, and sender score, which are crucial for maintaining a positive email reputation.
  • Industry Benchmarking
    Users can compare their email performance against industry standards and competitors, helping to contextualize their performance and adjust strategies accordingly.
  • User-Friendly Interface
    The platform features a user-friendly interface that makes it easy for users to navigate through various features and data points without a steep learning curve.

Possible disadvantages of Return Path

  • Cost Considerations
    Return Path, as part of the Validity Everest suite, can be expensive, which may be a concern for small businesses or companies with limited budgets.
  • Complexity for Beginners
    The depth of data and features available can be overwhelming for beginners or users who are not familiar with email deliverability concepts, requiring a learning period.
  • Integration Challenges
    Integrating Return Path with existing email systems or CRM platforms may pose challenges, necessitating technical support or additional resources for smooth implementation.
  • Dependency on Third-Party Data
    The platform relies on third-party data for some of its insights, which might lead to occasional discrepancies or delays in data updates.

Analysis of Constant Contact

Overall verdict

  • Constant Contact is a good option for small to medium-sized businesses and individuals looking for a reliable and straightforward email marketing solution. While it may not be the most affordable option for everyone, the features and support offered make it a worthwhile investment.

Why this product is good

  • Constant Contact is considered a solid choice for email marketing due to its ease of use, a wide variety of customizable templates, and robust set of features, including email automation, segmentation, and real-time reporting. It also integrates well with other tools, provides excellent customer support, and offers webinars and training resources to help users get the most out of the platform.

Recommended for

  • Small businesses
  • Non-profits
  • E-commerce stores
  • Event planners
  • Beginner to intermediate marketers

Constant Contact videos

+ Add

Constant Contact Review - The Pros & Cons of the Newsletter Tool

More videos:

  • Review - Constant Contact Review/Tutorial (2020) Full Step-By-Step Walkthrough
  • Review - Best Email Marketing Service? Mailchimp vs Constant Contact vs ConvertKit vs Aweber vs Drip

Return Path videos

+ Add

(US) Designing the Signal Return Path Through the PC Board - Susy Webb - Expert Live Training

Category Popularity

0-100% (relative to Constant Contact and Return Path)

Constant Contact

Return Path

Email Marketing
92 92%
Email Marketing
8% 8
Email Marketing Platforms
91 91%
Email Marketing Platforms
9% 9
Newsletter Marketing
90 90%
Newsletter Marketing
10% 10
CMS
100 100%
CMS
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Constant Contact and Return Path

Constant Contact Reviews

10 Best Campaign Monitor Alternatives You Can Find
Constant Contact pricing has 3 plans. Also, it offers a free trial of 14 days, so you can try it free before committing. Let’s compare Campaign Monitor vs Constant Contact pricing and learn its pricing in detail.
Source: mailbluster.com
10 SurveyMonkey Alternatives and Competitors in 2024
Constant Contact is a dynamic platform that empowers you to engage with your audience effectively. Its user-friendly interface allows you to create and send professional emails, design eye-catching newsletters, and automate email campaigns effortlessly.
Source: clickup.com
Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
Constant Contact is an AI-powered email marketing platform established in 1995. It helps digital marketers create and send targeted emails to the right audience, increasing conversion rates and retaining subscribers.
Source: www.engagebay.com
11 Best Email Marketing Software for eCommerce in 2023
Constant Contact, founded in 1995, has stood the test of time and reinvented itself to become one of the best email marketing software for eCommerce businesses. It offers essential email automation features like auto-responder and templates. Additionally, its event marketing tools make it a great choice for eCommerce businesses seeking a simple yet effective email marketing...
Source: www.getshow.io
10 Best Software for Creating Newsletters: Top Picks!
Sending and receiving feedback is easy with newsletter platforms like Mailchimp, Constant Contact, and especially Publicate. What makes a tool like Publicate unique is that it integrates with many email clients – Gmail, Outlook, and others.
Source: publicate.it

Return Path Reviews

We have no reviews of Return Path yet.
Be the first one to post

What are some alternatives?

When comparing Constant Contact and Return Path, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Litmus - litmus tests and tracks your email campaigns, so you can always put your best design forward.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

AWeber - AWeber is an Email marketing software that's easy to use. Send email newsletters & autoresponders and deliver top notch emails.

250ok - 250ok offers a SaaS-based platform to monitor and measure the deliverability of email networks.

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