Software Alternatives, Accelerators & Startups

Codecademy VS Supermetrics

Compare Codecademy VS Supermetrics and see what are their differences

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Codecademy logo Codecademy

Learn the technical skills you need for the job you want. As leaders in online education and learning to code, we’ve taught over 45 million people using a tested curriculum and an interactive learning environment.

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • Codecademy Homepage
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    2024-05-01
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Codecademy features and specs

  • Interactive Learning
    Codecademy provides interactive coding lessons that allow users to write code directly in the browser and receive instant feedback, which can enhance learning and retention.
  • Wide Range of Courses
    Codecademy offers a variety of courses across several programming languages and topics, including web development, data science, and computer science, catering to a diverse set of learners.
  • Beginner-Friendly
    The platform is designed with beginners in mind, offering step-by-step instructions, guided projects, and comprehensive explanations to help new learners get started with coding.
  • Flexible Learning Paths
    Codecademy provides learning paths and career tracks that guide users through a series of courses to build specific skills or prepare for certain tech roles, offering a structured learning experience.
  • Community Support
    Codecademy has a strong community forum where users can ask questions, share knowledge, and collaborate with other learners, providing additional support and motivation.
  • Certificate of Completion
    Upon finishing courses or career tracks, learners receive a certificate of completion, which can be added to their resumes or LinkedIn profiles to showcase their achievements.

Possible disadvantages of Codecademy

  • Limited Free Content
    While Codecademy does offer some free courses, many advanced and specialized courses are locked behind a Pro subscription, which may be a barrier for some users.
  • Lack of Deep Dives
    Some users may find that Codecademy's courses do not go into great depth on advanced topics, which might require learners to seek additional resources to fully master certain subjects.
  • Dependence on Interactive Environment
    Codecademy's reliance on an in-browser coding environment means that learners may not gain experience setting up and using real-world development tools and environments.
  • Pro Subscription Cost
    The cost of Codecademy Pro can be relatively high for some learners, which may be a drawback considering that there are other platforms offering similar content at different price points.
  • Periodic Updates and Bugs
    As with any online platform, Codecademy occasionally has bugs or requires updates that can impact the user experience or temporarily disrupt learning.
  • Assessment and Quizzes
    Some users have noted that the assessments and quizzes may not be as challenging as they could be, potentially limiting the evaluation of a learner's true understanding.

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Analysis of Codecademy

Overall verdict

  • Overall, Codecademy is a reputable and effective platform for learning to code. It is particularly well-suited for beginners who appreciate interactive learning and need structured guidance. However, some advanced learners might seek additional resources to deepen their understanding beyond what Codecademy offers.

Why this product is good

  • Codecademy is considered a good platform because it offers interactive learning experiences, a wide range of programming languages, and real-world projects that help learners understand coding concepts better. It provides a hands-on approach and immediate feedback in its exercises, which is beneficial for reinforcing learning. Additionally, the platform caters to different skill levels, from beginners to more advanced programmers, along with a supportive community and resources.

Recommended for

  • Beginners interested in learning how to code
  • Individuals looking for interactive and engaging learning experiences
  • Students wanting a flexible learning schedule
  • Career changers aiming to acquire new technical skills
  • Those who appreciate structured, step-by-step tutorials

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Codecademy videos

Should You Sign Up For CodeCademy?!

More videos:

  • Review - FreeCodeCamp vs CodeCademy | Which One is Better? Which One Should You Learn With? | Ask a Dev
  • Review - Is Codecademy Good? [REVIEW]

Supermetrics videos

Supermetrics Overview

Category Popularity

0-100% (relative to Codecademy and Supermetrics)
Online Learning
100 100%
0% 0
Marketing Analytics
0 0%
100% 100
Education
100 100%
0% 0
Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing Codecademy and Supermetrics.

What makes your product unique?

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Codecademy and Supermetrics

Codecademy Reviews

10 Pluralsight Alternatives & Competitors (2024) – Our Picks
Codecademy emphasizes programming and helps users understand coding with hands-on practical projects. It is a beginner-friendly platform offering 15 programming languages in more than 20 categories. Codecademy provides free resources like videos, cheat sheets, documents, and PDFs. It offers a skills path if one wants to get job-ready. It has a supportive and active community...
10 Best Treehouse Alternatives in 2024
Comparing all the features, pros, cons, and pricing of these Treehouse alternatives, Codecademy turns out to be ideal for coding learners. This online platform offers courses for beginners, intermediates, and advanced learners. Here is the list of reasons that Codecademy is the best Treehouse alternative:
Top 11 Coursera Alternatives 2024
Community support: Students at Code Academy are part of a tight-knit community where they may interact with instructors, classmates, and subject matter experts alike.
Source: freshlearn.com
14 Best Free and Paid Coursera Alternatives For Creators (2024)
Codecademy promotes themselves as a place for beginner coders to learn the basics of programming for free but they do offer a Pro version of the platform that students need to pay for. The platform also offers a Codecademy Creator Program that pays instructors for their work.
How to Learn Coding in 2024: 18 Great Ways to Do It
With its students including the mayor of NYC, Michael Bloomberg, Codecademy made a name for itself with its Code Year that drew in a large portion of its one million users.

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether it’s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, Codecademy seems to be a lot more popular than Supermetrics. While we know about 113 links to Codecademy, we've tracked only 8 mentions of Supermetrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Codecademy mentions (113)

  • Career Transition at 31: How I Became a Front-End Developer
    However, a little research was enough to dispel that misconception. Yes, there was a technical aspect to programming, but most developers weren't doing complex calculations all the time. So, my preconceptions faded away and turned into great curiosity and interest. I started studying JavaScript, HTML, and CSS on YouTube and also studied on Codecademy platform. - Source: dev.to / 12 months ago
  • How to start learning web development for free
    Codecademy is a freemium platform with high-quality content.  Their courses range from web development to data science, and are interactive and text-based. - Source: dev.to / about 1 year ago
  • Scratch is Addictive: How to get rid of your Scratch addiction
    If you really have decided to become the next Guru on Scratch then you should learn at least one real programming language like JavaScript. I found this JavaScript course very useful: https://learnjavascript.online/. You can also learn Java and Python on codecademy.com. - Source: dev.to / almost 2 years ago
  • Recommend a website to learn a programming language
    Codecademy.com makes use of a similar approach to the one you mentioned in order to teach JavaScript (and HTML and CSS), giving immediate feedback for the code you write on your browser (except that it uses the browser, as mentioned, instead of an IDE). Source: almost 2 years ago
  • I want to learn how to program
    Codecademy offers interactive coding courses for various programming languages, including Python and JavaScript. It provides a hands-on learning experience and offers a free trial to get started. codecademy.com. Source: almost 2 years ago
View more

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

What are some alternatives?

When comparing Codecademy and Supermetrics, you can also consider the following products

Free Code Camp - Learn to code by helping nonprofits.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Udemy - Online Courses - Learn Anything, On Your Schedule

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Coursera - Build skills with courses, certificates, and degrees online from world-class universities and companies

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.