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ClickGUARD VS Attribution

Compare ClickGUARD VS Attribution and see what are their differences

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ClickGUARD logo ClickGUARD

At ClickGUARD, we help Google Ads professionals protect and optimize their campaigns. Our mission is to completely eliminate wasteful ad traffic, beyond click fraud.

Attribution logo Attribution

Attribution provides multi-touch attribution with ROI tracking for company's marketing channels.
  • ClickGUARD Landing page
    Landing page //
    2023-05-22

ClickGUARD is the most advanced click fraud protection software designed to stop money-wasting clicks, boost campaign conversions and maximize PPC profits. More than 95% of Google Ads / AdWords clicks never convert, so you deserve better. Don't let Ad / click fraud eat up your PPC campaign budget. With more than 50+ highly integrated and customizable features ClickGUARD builds a firewall around your ads to detect, stops and prevent all illegitimate, invalid money-wasting click fraud.

  • Attribution Landing page
    Landing page //
    2021-09-15

ClickGUARD

Website
clickguard.com
Pricing URL
Official ClickGUARD Pricing
$ Details
paid Free Trial $59.0 / Monthly (ActiveGUARD — designed for small businesses)
Platforms
Wordpress Slack Web
Release Date
2016 October
Edit details

Attribution

Website
attributionapp.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Edit details

ClickGUARD features and specs

  • Proxy VPN detection
    Identify, flag, and create block rules based on proxy VPN network detection.
  • GEO location protection
    Detect and block clicks from networks outside your targeted continent or specific countries.
  • Time-on-site conditions
    Post-click analysis based on the amount of time visitors spend on site after clicking on ads.
  • Click frequency protection
    Identify, flag, block and label fraud based on unique click and account entity clicks.
  • Target frequency protection
    Campaign, Adgroup, keyword, domain, and landing page based target rules.
  • Conversion based protection
    Create rules based on converting or non-converting clicks. Easily eliminate repeated visits that never convert.
  • Invalid click protection
    Advanced invalid clicks protection that exceeds default one Google Ads is offering.
  • Click intensity protection
    Create rules based on the intensity of clicks on campaigns, adgroups or keywords.
  • Campaign level protection
    Create and apply rules to specific campaigns within your account.
  • Keyword level protection
    Create and apply rules to specific Keyword clicks within your account.
  • Threat level classification
    Set rules to identify, flag and block disruptive click patterns.
  • Bot detection
    Detect, identify, and block crawler bot traffic based on signature.
  • AdGroup level protection
    Create and apply rules to specific AdGroups within your account.
  • Device level protection
    Create and apply rules to specific device type clicks within your account.
  • IP range level protection
    Create and apply rules to specific IP addresses and IP ranges within your account.
  • Forensic reports
    Google Ads click reporting from more than 40 data-points and associated relational details.
  • Keyword click reports
    Keyword object analysis reports with relational flags based on unique account rules.
  • Device tracking reports
    Individual device ID tracking and post-click behavior analysis reports.
  • Scheduled summary reports
    This is an easy way to get the latest stats from your ClickGUARD account.
  • IP address and IP range reports
    IP source reporting data with location, threat & quality stats, including IP ranges with associated IP/ISP history.
  • Placement source reports
    Google Ads display network analysis with ad placement quality assessment.
  • On-demand CSV export
    At any point you are able to grab an on-demand export of data in the CSV format.
  • Click quality reports
    Detailed insight into flagged clicks for manual reviews (and refunds) from Google.
  • Set search campaign click cap
    Limit the number of Search clicks every user can perform before being blocked.
  • Organic traffic monitoring
    See how are organic visitors behaving on your website.
  • Ad placements whitelist
    Whitelist placement domains that should never be blocked by ClickGUARD rules.
  • Custom duration exclusions
    Set a default or a custom duration for all blocking and excluding actions.
  • Set display campaign click cap
    Limit the number of Display clicks every user can perform before being blocked.
  • Pausing campaigns
    In extreme conditions of intensive fraud activity system can automatically pause campaigns.
  • IP address whitelist
    Assign a list of IP addresses that should never be blocked by ClickGUARD's rules.
  • Manage audiences of converters
    Prevent converters from clicking on your ads for a custom time duration or for a specific set of campaigns.
  • Website platform integrations
    Easy installation and integration with most dozens of Web / CMS platform.
  • Email and Slack notifications
    Receive the most important notifications directly to your email or Slack in real-time.
  • WordPress plugin
    Native WordPress integration for fast and easy direct tracking code deployment.
  • Custom flagging
    Flags clicks that trigger custom rules as a result of blocking actions.
  • Aliases tags
    Assign aliases to common IPs, placements, devices, and other entities.

Attribution features and specs

  • Comprehensive Data Aggregation
    Attribution offers robust data aggregation capabilities, allowing you to collect and synchronize marketing data from multiple sources into one central platform.
  • Cross-Channel Insights
    The platform provides insights across different marketing channels, helping you to understand the performance and impact of each channel on conversions.
  • Customizable Attribution Models
    Users can customize attribution models to suit their specific business needs, providing flexibility in how marketing efforts are assessed and optimized.
  • Real-Time Analytics
    The tool provides real-time analytics, enabling marketers to make data-driven decisions quickly and efficiently.
  • Integration with Multiple Platforms
    Attribution integrates seamlessly with a range of marketing and analytics platforms like Google Ads, Facebook, HubSpot, and many more.

Possible disadvantages of Attribution

  • Complex Setup
    The initial setup and configuration can be complex and may require technical expertise, which could be challenging for smaller businesses or teams.
  • Cost
    The software can be expensive, particularly for smaller companies or startups with limited budgets.
  • Learning Curve
    There is a steep learning curve associated with using the platform effectively. Users may need significant time to understand and utilize all features fully.
  • Data Accuracy
    While powerful, data accuracy can sometimes be an issue, particularly if integrations are not set up correctly or if there are discrepancies in data sources.
  • Limited Customer Support
    Some users have reported that customer support can be slow or not as helpful as expected, which could delay issue resolution.

Analysis of ClickGUARD

Overall verdict

  • ClickGUARD is considered a good option for businesses looking to secure their online ad campaigns against click fraud. Its robust features and proactive approach to managing click integrity make it a valuable tool for advertisers who rely heavily on pay-per-click (PPC) advertising.

Why this product is good

  • ClickGUARD is a tool designed to protect advertisers from invalid and fraudulent clicks on their online ads. It offers features such as real-time monitoring, automatic blocking of suspicious IP addresses, and detailed analytics to help businesses optimize their advertising strategies and reduce wasted ad spend.

Recommended for

  • Businesses with significant online advertising budgets.
  • Companies experiencing high levels of click fraud or invalid clicks.
  • Digital marketing agencies managing multiple client ad accounts.
  • Advertisers looking to optimize their return on investment from PPC campaigns.

Analysis of Attribution

Overall verdict

  • Overall, Attribution is regarded as a beneficial tool for businesses aiming to gain deeper insights into their marketing efforts and improve ROI. Its comprehensive analysis tools and user-friendly interface make it a worthwhile investment for those serious about data-driven decision-making.

Why this product is good

  • Attribution (attributionapp.com) is considered a strong tool for businesses looking to understand their marketing performance across multiple channels. It offers robust features like multi-touch attribution, advanced analytics, real-time data processing, and integration capabilities with various platforms. These benefits help businesses allocate their marketing budgets more effectively and optimize their strategies based on concrete data insights.

Recommended for

    This tool is recommended for marketing professionals, digital marketing agencies, and businesses of all sizes that rely heavily on diverse marketing channels. It is especially useful for organizations looking to optimize their marketing spend and improve the accuracy of their performance assessments.

ClickGUARD videos

+ Add

Click Fraud Protection for Google Ads by ClickGUARD

More videos:

  • Review - The SINGLE Most Valuable Tool for Anyone Looking to Stop Click Fraud
  • Review - ClickGUARD review: We found that we were actually saving money

Attribution videos

+ Add

How to Use Linear Attribution in Google Ads 🤓

More videos:

  • Review - 13 Attribution Theories: Part 1
  • Demo - Littledata Google Analytics and Attribution Tool Demo and Review | Ecommerce Tech

Category Popularity

0-100% (relative to ClickGUARD and Attribution)

ClickGUARD

Attribution

Fraud Prevention
100 100%
Fraud Prevention
0% 0
eCommerce
0 0%
eCommerce
100% 100
Fraud Detection And Prevention
100 100%
Fraud Detection And Prevention
0% 0
Marketing Analytics
0 0%
Marketing Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare ClickGUARD and Attribution

ClickGUARD Reviews

We have no reviews of ClickGUARD yet.
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Attribution Reviews

Oribi Alternatives. If you’re looking for a tool like… | by Trapica Content Team | Trapica | Medium
Next, we’re appealing to businesses that want to know the real value of their touchpoints. Which touchpoints are responsible for the most clicks and conversions? Attribution attempts to answer this question with multi-touch attribution models and tools.
Source: medium.com

What are some alternatives?

When comparing ClickGUARD and Attribution, you can also consider the following products

ClickCease - ClickCease is a click fraud detection and protection solution.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

TrafficGuard - Triple layered ad fraud protection for brands, agencies and ad networks.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

PPC Protect - Save up to 30% of your Google Ads spend by protecting yourself with PPC Protect. #1 click fraud protection service for Google Ads advertisers. 30 day free trial.

Glew.io - Generate more revenue, cultivate loyal customers, and optimize product strategy with our advanced ecommerce analytics software. Start your free trial today!

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