Buzzstream VS Smartly.io

Compare Buzzstream VS Smartly.io and see what are their differences

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Buzzstream

Build Relationships. Build Buzz. Web-based software that helps the world’s best marketers promote their products, services and content.

Smartly.io

Smartly.io is the leading Facebook ad optimization solution for agencies and performance marketers

Landing page //
2022-04-11

Landing page //
2023-10-09

Buzzstream

Website: buzzstream.com
Pricing URL: Official Buzzstream Pricing
Release Date: -

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Smartly.io

Website: smartly.io
Pricing URL: Official Smartly.io Pricing
Release Date: 2013 January
Startup details
Country: Finland
State: Southern Finland
City: Helsinki
Founder(s): Kristo Ovaska
Employees: 250 - 499

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Buzzstream features and specs

Comprehensive outreach management
Buzzstream provides a suite of tools for influencer outreach, CRM, and project management, making it easier to coordinate large-scale link building and content promotion campaigns.
Automated research and data enrichment
The platform automates the process of finding contact information and social profiles, which can save significant time and effort compared to manual research.
Customizable email templates and tracking
Buzzstream allows users to create and store email templates, and it includes email tracking features to monitor open rates, clicks, and replies.
Team collaboration
It supports multiple users, making it ideal for teams. Features such as task assignment, notes, and shared projects facilitate intra-team collaboration.
Integration with other tools
Buzzstream integrates with a variety of marketing tools, including Google Analytics and Ahrefs, allowing for a more streamlined workflow.

Possible disadvantages of Buzzstream

Learning curve
Due to its extensive feature set, new users may find Buzzstream complex at first and may require time to become proficient with all its functionalities.
Pricing
Buzzstream’s pricing can be relatively high for small businesses or freelancers, potentially limiting its accessibility for individuals or smaller teams.
Limited social media integration
While Buzzstream offers some social media functionality, it is not as robust as dedicated social media management platforms, potentially requiring additional tools for comprehensive social media outreach.
Occasional bugs and interface issues
Some users have reported experiencing occasional bugs or issues with the user interface, which can disrupt workflow or cause frustration.
Email send limits
There are limits on the number of emails that can be sent per day, which may not be sufficient for very large-scale outreach campaigns.

Smartly.io features and specs

Automation
Smartly.io automates repetitive tasks such as ad creation, optimization, and reporting, freeing up time for marketers to focus on strategy and creativity.
Integrations
It integrates with major social media platforms like Facebook, Instagram, and Snapchat, centralizing ad management.
Creative Optimization
The platform offers tools for dynamic creative optimization, allowing users to automatically test and optimize ad creatives for better performance.
Scalability
Smartly.io can handle large-scale campaigns efficiently, making it suitable for both small businesses and large enterprises.
Real-Time Reporting
Provides real-time reporting and analytics, enabling marketers to make informed decisions quickly.
User-Friendly Interface
The platform is designed to be user-friendly, with a clean interface that makes it easier to navigate through different features.

Possible disadvantages of Smartly.io

Cost
Smartly.io is a premium service that may be expensive for small businesses or startups with limited budgets.
Complexity
The platform offers a wide range of features, which can be overwhelming for new users or those not well-versed in digital advertising.
Learning Curve
Despite its user-friendly interface, there is still a learning curve associated with mastering all the functionalities of the platform.
Limited Platform Support
While it integrates well with major social media platforms, it may not support all advertising channels desired by some businesses.
Customer Support
Some users have reported that the customer support can be slow to respond or not as helpful as expected.

Analysis of Buzzstream

Overall verdict

Overall, BuzzStream is generally well-regarded in the marketing community for its comprehensive toolset designed to improve outreach and link-building efficiency. Some users might find it a bit overwhelming initially due to its extensive features, but for those who need a robust solution for managing outreach activities, BuzzStream is a good choice.

Why this product is good

BuzzStream is a popular outreach and digital PR tool known for its capabilities in managing relationships with influencers and managing link-building campaigns. It offers features like email tracking, prospecting, and project management, making it easier for users to organize and streamline their outreach efforts. The platform allows for effective collaboration within teams and provides reporting tools to track campaign success, which can be invaluable for marketing departments and agencies.

Recommended for

BuzzStream is recommended for digital marketers, SEO professionals, PR agencies, and content creators who regularly engage in outreach campaigns and require a centralized platform to manage their communications and relationships efficiently. It is especially beneficial for teams looking to automate and optimize their influencer outreach processes.

Analysis of Smartly.io

Overall verdict

Smartly.io is generally considered a strong choice for businesses looking to streamline their social media advertising efforts. Its powerful automation tools and robust analytics capabilities make it a valuable asset for both small and large enterprises. However, its suitability may vary depending on specific business needs and budget considerations.

Why this product is good

Smartly.io is a well-regarded platform primarily for its capabilities in automated social media advertising and creative production. It integrates with major social media platforms like Facebook, Instagram, Pinterest, and Snapchat, allowing users to create, manage, and optimize ads efficiently. The platform is known for its user-friendly interface, A/B testing tools, real-time analytics, and collaboration features, which help teams save time and improve their ad performance.

Recommended for

Businesses with significant social media advertising budgets seeking to optimize ad spend and performance.
Marketing teams looking for a platform that offers automation and real-time collaboration features.
Organizations that need to manage large-scale campaigns across multiple social media platforms.

Buzzstream videos

+ Add

Buzzstream Review and Tutorial

Smartly.io videos

+ Add

How to Automate Facebook Advertising at Scale - Smartly.io

Category Popularity

0-100% (relative to Buzzstream and Smartly.io)

Buzzstream

Smartly.io

Sales And Marketing

65 65%

Sales And Marketing

35% 35

Marketing Tools

61 61%

Marketing Tools

39% 39

Social Marketing

100 100%

Social Marketing

0% 0

Ad Networks

0 0%

Ad Networks

100% 100

User comments

Share your experience with using Buzzstream and Smartly.io. For example, how are they different and which one is better?

Reviews

These are some of the external sources and on-site user reviews we've used to compare Buzzstream and Smartly.io

Buzzstream Reviews

BuzzStream for Outreach Campaigns: 2025 Review

Buzzstream is an all-in-one digital PR and link building tool that makes outreach easy. BuzzStream helps marketers to build links or send targeted emails for content promotion (e.g new content on their site) easily. For sales professionals, it facilitates personalized outreach and follow up so you can focus on the actual selling.

Source: woodpecker.co

13 HARO Alternatives for Your 2025 Digital PR Strategy

Buzzstream is a tool that does research into relevant influencers in a certain niche. You can also organize outreach, reach prospects, and follow up with influencers.

Source: www.sixthcitymarketing.com

Best Respona alternatives for your SEO agency17 min read

Buzzstream is a powerful tool for managing link building partnerships and nurturing relationships with industry influencers and website owners. Here’s how you can use Buzzstream for effective link building partnerships as a beginner SEO:

Source: backlinkmanager.io

11 Tools That Will Get You More Backlinks

You shouldn’t expect every email to generate a positive response, but the more that you send, the greater chance you have of making a connection. Using BuzzStream takes all of the stress out of this process.

Source: neilpatel.com

Smartly.io Reviews

We have no reviews of Smartly.io yet.
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Social recommendations and mentions

Based on our record, Smartly.io seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Buzzstream mentions (0)

We have not tracked any mentions of Buzzstream yet. Tracking of Buzzstream recommendations started around Mar 2021.

Smartly.io mentions (1)

[hiring] Mandarin speaking Full-time digital marketing specialist
- Experience with PowerPoint, Excel (pivot tables and common formulas), and Microsoft Office. Experience using Smartly.io a plus. Source: almost 3 years ago