Branquo
SearchShare.io
Branquo.com helps marketers and business leaders understand their brand's strength by using the modern brand metric: Share of Search.
Share of Search uses search data to compare the interest in your brand to other brands in your category. Share of Search has been proven to be a leading indicator of market share and can be used to do competitor analysis, understand brand campaign performance and even product development and research.
With Branquo.com you can set up custom dashboards to visualize and analyze Share of Search in just a few minutes. Try it now for free!
Branquo SearchShare.ioBranquo's answer
Share of Search as a brand and marketing metric is quite unique in itself and not yet widely used. Branquo is one of the first SaaS tools to focus specifically on this metric and making it accessible to marketers and business leaders.
Branquo's answer
There aren't many competitors out there, but price and ease to get started are two main reason. The data used to power Share of Search dashboards and reports is not expensive and we want our tool to be available to all businesses, regardless of size or budget. You can set up your account at Branquo.com in minutes and even try the service without an account for free!
Branquo's answer
Anyone who manages a brand or a business should keep an eye on their Share of Search. This can include CEOs, CFOs, CMOs, Digital Marketers etc. Agencies are also a big potential customer base.
Branquo's answer
Our founder started exploring Share of Search at his day job as a Digital Marketing Manager a couple of years ago, but realized that while the data is very accessible, it's a pain to calculate on an ongoing basis. Therefore, he chose to develop a tool to support data management, Share of Search calculations and presentations. This tool became Branquo.com.
Branquo's answer
The core of the product is of course the search data, which is from Googles Keywords API. Other than that, it's an application built on Next.js with a Node back-end.
