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BrandWatch VS Supermetrics

Compare BrandWatch VS Supermetrics and see what are their differences

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NinjaOne (Formerly NinjaRMM) provides remote monitoring and management software that combines powerful functionality with a fast, modern UI. Easily remediate IT issues, automate common tasks, and support end-users with powerful IT management tools. featured
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BrandWatch logo BrandWatch

The best social monitoring tool

Supermetrics logo Supermetrics

Supermetrics condenses all the major vectors of data relevant to a user's marketing campaigns and helps them make sense of it all.
  • BrandWatch Landing page
    Landing page //
    2023-10-05
  • Supermetrics Landing page
    Landing page //
    2023-03-16

BrandWatch

Website
brandwatch.com
Pricing URL
-
Release Date
-
Edit details

Supermetrics

Website
supermetrics.com
Pricing URL
Official Supermetrics Pricing
Release Date
2013 January
Startup details
Country
Finland
State
Southern Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
100 - 249
Edit details

BrandWatch videos

+ Add

Using Brandwatch with Hootsuite Analytics

More videos:

  • Review - Brandwatch: Social Media Monitoring
  • Review - Brandwatch Audiences Product Video 2018

Supermetrics videos

+ Add

Reviewing Stitch vs Supermetrics for BigQuery

More videos:

  • Review - Supermetrics Review - What You Need To Know Before You Buy Supermetrics
  • Review - Supermetrics CEO Mikael Thuneberg: $12m in ARR, 150% YoY Growth. THIS is how you build a company!

Category Popularity

0-100% (relative to BrandWatch and Supermetrics)

BrandWatch

Supermetrics

Social Media Marketing
100 100%
Social Media Marketing
0% 0
Marketing Analytics
0 0%
Marketing Analytics
100% 100
Reputation Management
100 100%
Reputation Management
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using BrandWatch and Supermetrics. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare BrandWatch and Supermetrics

BrandWatch Reviews

Best Customer Analytics Tools and Software in 2021
Brandwatch does it all- from crisis and brand management to competitive analysis and influencer marketing. A must-have analytics tool, Brandwatch keeps track of all brand mentions online and keep so you can tailor your communications accordingly and sell efficiently.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Brandwatch is probably the largest news monitoring tool out there. They’ve been in the game for a number of years now.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brandwatch is an enterprise-level social media monitoring tool that could be used to track ongoing PR campaigns. You can monitor relevant topics, mentions, purchase intent, share of voice, and the top sites that mention the company. The tool could be extremely useful during crisis situations or if you need to monitor a competitor's moves. It could also be used to track...
Source: blog.hubspot.com

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, Supermetrics should be more popular than BrandWatch. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

BrandWatch mentions (1)

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: about 1 year ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 1 year ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 1 year ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 3 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / about 3 years ago
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What are some alternatives?

When comparing BrandWatch and Supermetrics, you can also consider the following products

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

HootSuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Databox - Databox is Business Analytics platform that helps companies deliver insights and analytics anytime and anywhere.

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