Branch Journeys VS Parse.ly Analytics

Branch Journeys

The solution for mobile web to app conversion

Parse.ly Analytics

Analytics for understanding audience attention

Landing page //
2023-01-03

Landing page //
2023-05-03

Branch Journeys

Website: branch.io
Pricing URL: -

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Parse.ly Analytics

Website: parse.ly
Pricing URL: Official Parse.ly Analytics Pricing

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Branch Journeys features and specs

No features have been listed yet.

Parse.ly Analytics features and specs

User-Friendly Interface
Parse.ly provides a dashboard that is easy to navigate, allowing users with varying technical expertise to access and interpret data efficiently.
Real-Time Analytics
Parse.ly offers real-time content analytics, enabling users to monitor the performance of their content and make data-driven decisions quickly.
Content-Specific Insights
The platform specializes in content analytics, providing deep insights into audience engagement, most popular articles, and author/page performance.
Custom Reporting
Parse.ly allows users to create custom reports tailored to their specific needs, enhancing flexibility in how data is presented and utilized.
API Access
The service provides robust API access for integrating Parse.ly data with other tools and platforms, facilitating broader analytics workflows.

Possible disadvantages of Parse.ly Analytics

Cost
Parse.ly may be relatively expensive for smaller publishers or individual bloggers due to its pricing structure aimed at larger enterprises.
Limited E-Commerce Tracking
While strong in content tracking, Parse.ly is less focused on e-commerce analytics, potentially limiting its utility for online retail businesses.
Learning Curve for Advanced Features
While the basic interface is user-friendly, there may be a learning curve for utilizing more advanced features and integrations.
Data Sampling
In some cases, data sampling might occur, which can impact the precision of analytics for highly granular data needs.
Dependence on Pageviews
The platform heavily relies on pageview metrics, which may not provide a comprehensive view of user engagement and content success in all scenarios.

Category Popularity

0-100% (relative to Branch Journeys and Parse.ly Analytics)

Parse.ly Analytics

SaaS

33 33%

SaaS

67% 67

Analytics

25 25%

Analytics

75% 75

Productivity

100 100%

Productivity

0% 0

Fintech

0 0%

Fintech

100% 100

User comments

Share your experience with using Branch Journeys and Parse.ly Analytics. For example, how are they different and which one is better?

Social recommendations and mentions

Based on our record, Parse.ly Analytics seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Branch Journeys mentions (0)

We have not tracked any mentions of Branch Journeys yet. Tracking of Branch Journeys recommendations started around Mar 2021.

Parse.ly Analytics mentions (3)

Google Analytics: seems to really suck now, alternatives?
I've also seen parse.ly pop up a bit, I might try it to see if it's any decent. Source: over 2 years ago
Ask HN: Who is hiring? (July 2021)
Parse.ly | Python Data Engineers (NA) & Machine Learning Engineers (EU) | Remote | Full-Time | https://parse.ly Are you a Python programmer based in North or South America, interested in large-scale data processing (terabytes per month, petabytes in our archive), and making use of massively-parallel computing architectures, such as those behind Spark and Dask? Or, are you a Machine Learning Engineer in Western or... - Source: Hacker News / almost 4 years ago
Automatad's AdTech Weekly Roundup #153
Would be really useful (not to mention polite) if sources were cited when you do this. For example, I think the early points are from the parse.ly report. People might want to click through for context if you let them. Source: about 4 years ago