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Blueshift VS Pega Marketing

Compare Blueshift VS Pega Marketing and see what are their differences

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Blueshift logo Blueshift

The SmartHub CDP: relevant, connected experiences across the omnichannel journey driven by unified, informed, and activated data

Pega Marketing logo Pega Marketing

Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.
  • Blueshift Landing page
    Landing page //
    2022-09-28

Blueshift helps brands deliver relevant, connected experiences across every customer interaction.

It’s SmartHub CDP provides brands with the complete toolkit to seamlessly deliver 1:1 experiences in real-time across the entire omnichannel journey, including real-time data unification, audience segmentation, predictive intelligence, 1:1 personalization, omnichannel orchestration, and unmatched scale. The flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data across touchpoints in real-time using intelligent decisioning.

The path to delivering customer-centric experiences that grow revenue and drive results has never been quicker.

  • Pega Marketing Landing page
    Landing page //
    2023-02-01

Blueshift features and specs

  • Multi-Channel Campaigns: Effortlessly set up, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.
  • Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data and complete historical and real-time behaviors.
  • Predictive Intelligence: Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.
  • Advanced Segmentation: Build rich, precise customer segments within minutes based on any attribute, or behavior through our intuitive segmentation engine.
  • Personalized Recommendations: Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.

Pega Marketing features and specs

No features have been listed yet.

Blueshift videos

+ Add

A complete tour of the Blueshift platform and core capabilities.

More videos:

  • Review - Half-Life: Blueshift Review
  • Review - Blueshift - Phantasma [SONG REVIEW]
  • Review - BlueShift - Kickstarter Board Game Review

Pega Marketing videos

+ Add

Pega Marketing: Evolved Marketing Tech

Category Popularity

0-100% (relative to Blueshift and Pega Marketing)

Blueshift

Pega Marketing

Email Marketing
100 100%
Email Marketing
0% 0
Data Dashboard
0 0%
Data Dashboard
100% 100
Marketing Automation
100 100%
Marketing Automation
0% 0
Business & Commerce
17 17%
Business & Commerce
83% 83

User comments

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What are some alternatives?

When comparing Blueshift and Pega Marketing, you can also consider the following products

dotdigital Engagement Cloud - View all of dotdigital's omnichannel marketing automation features: Email, SMS, Push Notifications, Social Ads, Live Chat, Segmentation, Marketing Automation and more

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Latana - Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.

Iterable - Highly-personalized, mobile-optimized email marketing

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

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