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Blueshift VS Optimizely Data Platform

Compare Blueshift VS Optimizely Data Platform and see what are their differences

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Blueshift logo Blueshift

The SmartHub CDP: relevant, connected experiences across the omnichannel journey driven by unified, informed, and activated data

Optimizely Data Platform logo Optimizely Data Platform

The Optimizely Data Platform is a modern CMS platform that enables you to build and nurture your digital properties, your customers, and your content with agile velocity.
  • Blueshift Landing page
    Landing page //
    2022-09-28

Blueshift helps brands deliver relevant, connected experiences across every customer interaction.

It’s SmartHub CDP provides brands with the complete toolkit to seamlessly deliver 1:1 experiences in real-time across the entire omnichannel journey, including real-time data unification, audience segmentation, predictive intelligence, 1:1 personalization, omnichannel orchestration, and unmatched scale. The flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data across touchpoints in real-time using intelligent decisioning.

The path to delivering customer-centric experiences that grow revenue and drive results has never been quicker.

  • Optimizely Data Platform Landing page
    Landing page //
    2023-10-17

Blueshift features and specs

  • Multi-Channel Campaigns: Effortlessly set up, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.
  • Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data and complete historical and real-time behaviors.
  • Predictive Intelligence: Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.
  • Advanced Segmentation: Build rich, precise customer segments within minutes based on any attribute, or behavior through our intuitive segmentation engine.
  • Personalized Recommendations: Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.

Optimizely Data Platform features and specs

No features have been listed yet.

Blueshift videos

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A complete tour of the Blueshift platform and core capabilities.

More videos:

  • Review - Half-Life: Blueshift Review
  • Review - Blueshift - Phantasma [SONG REVIEW]
  • Review - BlueShift - Kickstarter Board Game Review

Optimizely Data Platform videos

No Optimizely Data Platform videos yet. You could help us improve this page by suggesting one.

+ Add video

Category Popularity

0-100% (relative to Blueshift and Optimizely Data Platform)

Blueshift

Optimizely Data Platform

Email Marketing
59 59%
Email Marketing
41% 41
Marketing Automation
100 100%
Marketing Automation
0% 0
Business & Commerce
44 44%
Business & Commerce
56% 56
Social Media Tools
42 42%
Social Media Tools
58% 58

User comments

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What are some alternatives?

When comparing Blueshift and Optimizely Data Platform, you can also consider the following products

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Dotdigital - Email marketing automation

Iterable - Highly-personalized, mobile-optimized email marketing

Lyris HQ - Lyris HQ is now acquired by Aurea email marketing platform that provides you with the tools to create a value-driven email to attract more leads.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

Tealium AudienceStream - AudienceStream enables you to build a universal profile across all channels and take action with your systems in real time.

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