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Bluekai VS Attribution

Compare Bluekai VS Attribution and see what are their differences

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Bluekai logo Bluekai

Oracle announced that it has agreed to acquire BlueKai, the industry's leading Data Management Platform

Attribution logo Attribution

Attribution provides multi-touch attribution with ROI tracking for company's marketing channels.
  • Bluekai Landing page
    Landing page //
    2023-10-15

  bluekai.comSoftware by Oracle

  • Attribution Landing page
    Landing page //
    2021-09-15

Bluekai videos

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Attribution videos

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How to Use Linear Attribution in Google Ads 🤓

More videos:

  • Review - 13 Attribution Theories: Part 1
  • Demo - Littledata Google Analytics and Attribution Tool Demo and Review | Ecommerce Tech

Category Popularity

0-100% (relative to Bluekai and Attribution)

Bluekai

Attribution

Ad Networks
100 100%
Ad Networks
0% 0
Marketing Platform
20 20%
Marketing Platform
80% 80
Email Marketing
0 0%
Email Marketing
100% 100
Business & Commerce
100 100%
Business & Commerce
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Bluekai and Attribution

Bluekai Reviews

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Attribution Reviews

Oribi Alternatives. If you’re looking for a tool like… | by Trapica Content Team | Trapica | Medium
Next, we’re appealing to businesses that want to know the real value of their touchpoints. Which touchpoints are responsible for the most clicks and conversions? Attribution attempts to answer this question with multi-touch attribution models and tools.
Source: medium.com

What are some alternatives?

When comparing Bluekai and Attribution, you can also consider the following products

Lotame - Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.

Bizible - Bizible's digital marketing analytics and attribution software helps your B2B business bridge data across all channels so you can optimize campaigns for maximum ROI.

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

LeanData - LeanData helps companies develop account based marketing and target account seling strategies.

LiveRamp - LiveRamp is an identity resolution provider offering data onboarding. We tie all of your marketing data back to real people across 1st, 2nd, or 3rd party digital and offline data silos.

Allocadia - Allocadia is a budgeting, planning & marketing performance management software that helps marketers be revenue-driven.

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