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HubSpot's Pro or enterprise CMS is an excellent tool for the savvy, conversion-focused marketing and sales leaders. Whilst this is a premium CMS with a monthly subscription fee, its inbuilt features really negate the cost once you add up the features like 3rd party add-ons to a free CMS.
Sailthru - Sailthru Smart DataTM technology enables businesses to optimize, automate, and deliver personalized experiences to each individual at scale.
WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.
Dynamic Yield - Personalization & customer experience management
Craft CMS - Content management system built on Yii PHP Framework
Lytics - Lytics is a company that utilizes machine learning to collect and analyze data to help you find new approaches to marketing. They offer unique and customized experiences to each customer. Read more about Lytics.
Drupal - Drupal - the leading open-source CMS for ambitious digital experiences that reach your audience across multiple channels. Because we all have different needs, Drupal allows you to create a unique space in a world of cookie-cutter solutions.