Blazer
Metabase
Tableau
Chartbrew
Evidence.dev
Chartio
SeekTable
Zoho Analytics
Latana
Tercept Unified Analytics
AdMeter
Pega Marketing
Geckoboard
GreyMetrics
Dasheroo
Morphio
We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.
Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.
That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!
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Based on our record, Blazer seems to be a lot more popular than Latana. While we know about 11 links to Blazer, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
I try to avoid these tools wherever possible, given the choice I'd always go for tools like Blazer. https://github.com/ankane/blazer No such luck in my current role, Looker and PowerBI are both in use by different bits of the org and nobody has the ability to delve into the underlying figures. - Source: Hacker News / 3 months ago
As u/jaxn said you could use Blazer for this kind of thing. I would also look into materialized views or custom tables and a scheduled job that calculates the metrics they care about. That will take you a long way. Eventually you can use something like Metabase but I would put that off for as long as possible as it's really expensive and pretty involved. Source: 11 months ago
And it's Open Source: https://github.com/evidence-dev/evidence if you are into the Ruby on Rails world. It's super solid, and it's been an indispensable tool integrated to all my projects. - Source: Hacker News / about 1 year ago
I use Ahoy too, but I don't have very good visibility into the data. I should spend more time building queries and creating charts. I should probably set up blazer as well: https://github.com/ankane/blazer. - Source: Hacker News / almost 2 years ago
The Blazer gem provides a nice way to analyze the results easily. It is simple to install and allows SQL queries to run against tables. The query here shows that the candidate implementation is significantly faster than the original. - Source: dev.to / almost 2 years ago
The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago
Metabase - Metabase is the easy, open source way for everyone in your company to ask questions and learn from...
Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.
Tableau - Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.
AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.
Chartbrew - Create interactive dashboards and reports from your databases, APIs, and 3rd party services. Supporting MySQL, Postgres, MongoDB, Firestore, Customer.io, and more. Chartbrew is 100% open source and can be self-hosted for free.
Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.