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Bitly VS MongoDB

Compare Bitly VS MongoDB and see what are their differences

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  2. » Videos
  3. » Reviews
  4. » Alternatives

Bitly logo Bitly

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.

MongoDB logo MongoDB

MongoDB (from "humongous") is a scalable, high-performance NoSQL database.
  • Bitly Landing page
    Landing page //
    2023-10-18
  • MongoDB Landing page
    Landing page //
    2023-10-21

Bitly features and specs

  • Link Shortening
    Bitly provides simple and efficient URL shortening, making long URLs more manageable and aesthetically pleasing.
  • Analytics
    Bitly offers detailed analytics, allowing users to track link performance, click rates, and geographic data.
  • Branding
    With Bitly, users can create branded short links, which help in maintaining brand consistency and trust.
  • Integrations
    Bitly integrates with various platforms and tools like social media, CMS, and marketing tools, enhancing workflow.
  • Mobile App
    Bitly offers a mobile app, giving users the flexibility to create and manage links on the go.

Possible disadvantages of Bitly

  • Cost
    Bitly's free tier is limited, with more advanced features available only in the paid plans.
  • Privacy
    Bitly's collection of user data and link analytics can raise privacy concerns.
  • Expiration
    Shortened links can sometimes expire or be deactivated, potentially causing broken links.
  • Dependence on Third Party
    Relying on Bitly means depending on a third-party service, which comes with risks like downtime or service changes.
  • Phishing and Spam
    Shortened URLs can be used for malicious purposes like phishing and spam, which can reduce trust.

MongoDB features and specs

  • Scalability
    MongoDB offers horizontal scaling through sharding, allowing it to handle large volumes of data and enabling distributed computing.
  • Flexible Schema
    It allows for a flexible schema design using BSON (Binary JSON), making it easier to iterate and change application data models.
  • High Performance
    MongoDB is optimized for read and write throughput, making it suitable for real-time applications.
  • Rich Query Language
    Supports a rich and expressive query language that allows for efficient querying and analytics.
  • Built-in Replication
    Provides robust replication mechanisms for high availability and redundancy.
  • Geospatial Indexing
    Offers powerful geospatial indexing capabilities, useful for location-based applications.
  • Aggregation Framework
    Enables complex data manipulations and transformations using the aggregation pipeline framework.
  • Cross-Platform
    Works on multiple operating systems, enhancing its versatility and deployment options.

Possible disadvantages of MongoDB

  • Memory Usage
    MongoDB can consume a large amount of memory due to its use of memory-mapped files, which may be a concern for some applications.
  • Complex Transactions
    While MongoDB supports ACID transactions, they can be more complex to implement and less efficient compared to traditional relational databases.
  • Data Redundancy
    The flexible schema design can lead to data redundancy and increased storage costs if not managed carefully.
  • Limited Joins
    Joins are supported but can be less efficient and more limited compared to relational databases, affecting complex relational data querying.
  • Indexing Overhead
    Extensive indexing can introduce overhead and impact performance, especially during write operations.
  • Learning Curve
    Requires a different mindset and understanding compared to traditional relational databases, which can present a learning curve for new users.
  • Lacks Mature Analytical Tools
    The ecosystem for analytical tools around MongoDB is not as mature as those for traditional relational databases, which might limit advanced analytics capabilities.
  • Cost
    The cost of using MongoDB's cloud services (MongoDB Atlas) can be high, especially for large-scale deployments.

Analysis of Bitly

Overall verdict

  • Bitly is generally considered a good choice for both individuals and businesses looking for a reputable and feature-rich URL shortening service. Its ease of use, combined with advanced analytics, makes it a strong contender in its space.

Why this product is good

  • Bitly is a popular URL shortening service that is known for its reliability and robust feature set. It offers powerful tracking and analytics tools, allowing users to monitor the performance of their shortened links. Bitly also provides customization options for branded links, which can enhance brand visibility and trust. It integrates with various other platforms and services, making it convenient for marketing and social media campaigns.

Recommended for

    Bitly is recommended for digital marketers, social media managers, businesses seeking reliable link tracking, and anyone needing to shorten, customize, and analyze URLs for personal or professional use.

Analysis of MongoDB

Overall verdict

  • MongoDB is generally regarded as a good database solution for applications needing flexibility, scalability, and fast development times. However, it may not be the best choice for applications requiring complex transactions or where ACID compliance is critical, as it originally prioritized availability over consistency. Recent improvements, including multi-document transactions, have addressed some concerns, making it more versatile.

Why this product is good

  • MongoDB is considered a good choice for certain types of applications due to its flexible schema design, scalability, horizontal scaling capabilities, and ease of use for developers who require rapid development cycles. It supports a wide range of data types and allows for full-text search, geospatial queries, and aggregation operations. MongoDB's document-oriented storage makes it well-suited for handling large volumes of unstructured data. Its robust ecosystem, including Atlas for cloud deployments, adds to its appeal by offering automated scaling, backups, and distributed architecture.

Recommended for

  • Applications requiring high scalability and performance with unstructured data
  • Real-time analytics and big data applications
  • Web and mobile applications needing rapid development and flexible data models
  • Projects that benefit from cloud-native solutions with managed services

Bitly videos

+ Add

Bitly Review

More videos:

  • Review - Why I Moved From Bitly To Rebrandly For URL Shortner
  • Review - What is Bitly.com?

MongoDB videos

+ Add

MySQL vs MongoDB

More videos:

  • Review - The Good and Bad of MongoDB
  • Review - what is mongoDB

Category Popularity

0-100% (relative to Bitly and MongoDB)

Bitly

MongoDB

Link Management
100 100%
Link Management
0% 0
Databases
0 0%
Databases
100% 100
URL Shortener
100 100%
URL Shortener
0% 0
NoSQL Databases
0 0%
NoSQL Databases
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Bitly and MongoDB

Bitly Reviews

  1. Deepak Kumar
    · Editor at einsstark.tech ·
    Bitly Review - Amazing Experience.

    Bitly is a URL shortening service and a link management platform. The company Bitly, Inc., was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created because of many people using the shortened URLs.

    The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009. It was subsequently replaced by Twitter's own t.co service.

    The company uses HTTP 301 redirects for its links. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the bit.ly domain or any other generic domain that the service offers.

    🏁 Competitors: Rebrandly, TinyURL, Polr
Top 10 Bitly alternatives and competitors in 2025
Winner: JotURL takes the lead over Bitly with its extensive feature set and focuses on advanced analytics and retargeting. While both platforms offer strong link management and tracking capabilities, JotURL provides 250K branded links (vs. Bitly’s 3,000), retargeting features, CTAs, and longer analytics data storage (2 years vs. 1 year).
Source: blog.replug.io
11 Best URL Shorteners For 2025 (Comparison)
Among these are branded URLs. Links shortened by Bitly use “bit.ly” as a domain. Branded allow you to use a custom domain for brand-specific shortlinks. For example, we could have sb.xyz. So instead of “bit.ly/34512”, we could have “sb.xyz/34512”.
Source: startupbonsai.com
10 Excellent Google URL Shortener Alternatives
Bitly analytics lets you track link clicks, audience engagement, and conversions in real time. With Bitly, you can understand your audience’s behavior and optimize your marketing strategies accordingly. Plus, you can manage all your links from an intuitive, user-friendly dashboard.
Source: bitly.com
07 Best Bitly Alternative You Will Only Need (FREE)
We have reached the end of the alternatives to Bitly. There are a few reasons you might be looking for an alternative to Bitly, as I mentioned at the post’s start. Maybe you’re looking for more features or fewer restrictions. Or maybe you’re just looking for something different. Whatever the reason, there are plenty of alternatives to Bitly out there.
Source: contentastro.com
11 Best Bitly Alternatives & Similar URL Shorteners
Among the alternatives to Bitly on the market, Shorby is one of the best you could have. Other than shortening your website address, you can use the website on your Instagram bio. It means that this platform allows you to gather the important links in one place.
Source: www.regendus.com

MongoDB Reviews

10 Top Firebase Alternatives to Ignite Your Development in 2024
MongoDB’s superpower lies in its flexibility. Its document-based model lets you store data in a free-form, schema-less way, making it adaptable to evolving application needs. Need to add a new field or change the structure of your data? No problem, MongoDB handles it with ease.
Source: genezio.com
Top 7 Firebase Alternatives for App Development in 2024
MongoDB Realm provides a robust alternative to Firebase, especially for apps requiring a flexible data model. Key features include:
Source: signoz.io
Announcing FerretDB 1.0 GA - a truly Open Source MongoDB alternative
MongoDB is no longer open source. We want to bring MongoDB database workloads back to its open source roots. We are enabling PostgreSQL and other database backends to run MongoDB workloads, retaining the opportunities provided by the existing ecosystem around MongoDB.
Source: blog.ferretdb.io
16 Top Big Data Analytics Tools You Should Know About
The database added a new feature to its list of attributes called MongoDB Atlas. It is a global cloud database technology that allows to deploy a fully managed MongoDB across AWS, Google Cloud, and Azure with its built-in automation for resource, workload optimization and to reduce the time required to handle the database.
Source: www.analytixlabs.co.in
9 Best MongoDB alternatives in 2019
MongoDB is an open source NoSQL DBMS which uses a document-oriented database model. It supports various forms of data. However, in MongoDB data consumption is high due to de-normalization.
Source: www.guru99.com

Social recommendations and mentions

Bitly might be a bit more popular than MongoDB. We know about 23 links to it since March 2021 and only 18 links to MongoDB. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Bitly mentions (23)

  • URL shorteners and why would you need one?
    Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really simple, you may want to check out TinyURL as well. - Source: dev.to / 3 months ago
  • The Power of URL Shorteners in Digital Marketing
    Choose a Reliable URL Shortener – Opt for services like tny.ws, Bit.ly, or Rebrandly that provide analytics and customization. - Source: dev.to / 3 months ago
  • How to Create a Custom Short URL for My Brand?
    The first step in creating a custom short URL is selecting a reliable URL shortening service. Bitly is one of the most popular options available, providing robust features such as analytics, link management, and customization options. Alternatively, you can explore other free URL shorteners that might better suit your needs. - Source: dev.to / 3 months ago
  • Create your own Censorship-Resistant Links for X and More!
    Platforms like X (formerly Twitter) can block or censor links to certain sites like they recently did to Signal.me, even when those links contain important information. A link shortener or redirect may work in the short term, but sites like Bitly and TinyURL create new single points of failure when platforms block them instead. What we want to do instead is leverage unique domains, like one you may already own for... - Source: dev.to / 4 months ago
  • Building a Scalable URL Shortener with Node.js (Part 1/2)
    I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / 9 months ago
View more

MongoDB mentions (18)

  • Creating AI Memories using Rig & MongoDB
    In this article, we’ll build a CLI tool using the Rig AI framework and MongoDB for retrieval-augmented generation (RAG). This tool will store summarized conversations in a database and retrieve them when needed, enabling the AI to maintain context over time. - Source: dev.to / 3 months ago
  • The Adventures of Blink S2e2: Database, Contained
    Have a Mongo database holding the various phrases we're going to use and potentially configuration data for the frontend as well. - Source: dev.to / 10 months ago
  • Introducing Perseid: The Product-oriented JS framework
    It's also worth mentioning that Perseid provides out-of-the-box support for React, VueJS, Svelte, MongoDB, MySQL, PostgreSQL, Express and Fastify. - Source: dev.to / 9 months ago
  • DocumentDB Elastic Cluster Pricing
    Does anyone know if the most basic Elastic Cluster instance of DocumentDB carries any monthly fixed cost or is it just on-demand cost? Another words if I run like 10,000 queries against the DB per month, what kind of bill would I expect? This is for a super small app. I am currently using mongodb free tier , but want to migrate everything to AWS. Can't seem to find a straight answer to the pricing question. Source: over 2 years ago
  • I wrote some scripts for converting the UTZOO Usenet archive to a Mongo Database
    You can use either MongoDB.com's dashboard (if you host a remote database) or Mongo Compass to run queries on the data or you can modify the express middleware with your own queries. I'm still working on the API, so it's not very robust yet. I will update this when it is. Source: over 2 years ago
View more

What are some alternatives?

When comparing Bitly and MongoDB, you can also consider the following products

TinyURL - Are you sick of posting URLs in emails only to have it break when sent causing the recipient to...

Redis - Redis is an open source in-memory data structure project implementing a distributed, in-memory key-value database with optional durability.

Rebrandly - Rebrandly is the easiest way to create, share and manage branded links.

PostgreSQL - PostgreSQL is a powerful, open source object-relational database system.

YOURLS - YOURLS is a website that contains all the tools you need to create and launch your very own URL shortener. URL shorteners like bitly or TinyURL are fine for public use, but they offer limited options in terms of URL customization.

MySQL - The world's most popular open source database

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