bipp Analytics VS Latana

bipp is a modern business intelligence platform that lets you explore billions of records in real-time based on trusted data models. Our enterprise-grade, in-database, cloud BI platform was developed to save data and BI analysts’ time and develop insights faster. It leverages SQL and is powered by the bippLang data modeling language, which supports collaboration, git-based version control, and re-usable data models.

Business users can use bipp to build and explore ad hoc reports on their own. They can slice and dice data and create visualizations, with updates reflected in real-time. Insights can then be easily shared across their organizations.

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!