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You can get started by using a tools like a backlink checker, I use https://neilpatel.com/backlinks/ to do some offhand searchs, you can even compare two businesses. There are better and more custom ways to pull the data also. Source: over 1 year ago
Search with your targeted keyword in Google to see who is ranking at the top in your niche. Shortlist the top five competitors. Generally, I will use Neil Patel’s Backlink Checker tool to know the competitor’s backlinks. Source: almost 2 years ago
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