Software Alternatives, Accelerators & Startups

Attribution VS RedTrack.io

Compare Attribution VS RedTrack.io and see what are their differences

Attribution logo Attribution

Attribution provides multi-touch attribution with ROI tracking for company's marketing channels.

RedTrack.io logo RedTrack.io

Performance tracking for affiliates and advertisers
  • Attribution Landing page
    Landing page //
    2021-09-15
  • RedTrack.io Landing page
    Landing page //
    2023-05-09

No matter if you have prior tracking experience or not — RedTrack is equally friendly for newbies and advanced users. It meets the needs and requirements of a user at every stage of their growth — starting from a solar affiliate with no prior experience to a professional affiliate or media buying team, and ending with the agency needs’ coverage.

Advantages:

  • Cloud-based tracker with multiple integrations.

  • Intuitive and clean interface.

  • Granular reporting with 30+ data points for traffic monitoring and analysis, including source, network, offers, landers, geo (country, region, city), OS type and version and others

  • Fits any traffic you work with.

  • Custom domains. RedTrack allows connecting an unlimited number of tracking domains.

  • Multi-user access. With multi-user access by RedTrack, involve the team to have better control over ad campaign performance.

  • Fraud/bot filtering. RedTrack helps to analyze and prevent bot traffic at several levels — via bot blacklisting, proxy filtering (data provided by one of the most accurate data providers — Digital Element), fraud checker (NEW) — add-on feature that analyzes your traffic and identifies suspicious behavior, aka bots.

  • Flexible postback settings.

  • Automation features set. You set KPIs for your campaign performance, robots stop apply the changes to campaigns in your traffic source if benchmarks are not met.

RedTrack.io

$ Details
$41.0 / Monthly (with annual subscription plan)
Startup details
Country
Lithuania
City
Vilnius
Employees
1 - 9

Attribution features and specs

  • Comprehensive Data Aggregation
    Attribution offers robust data aggregation capabilities, allowing you to collect and synchronize marketing data from multiple sources into one central platform.
  • Cross-Channel Insights
    The platform provides insights across different marketing channels, helping you to understand the performance and impact of each channel on conversions.
  • Customizable Attribution Models
    Users can customize attribution models to suit their specific business needs, providing flexibility in how marketing efforts are assessed and optimized.
  • Real-Time Analytics
    The tool provides real-time analytics, enabling marketers to make data-driven decisions quickly and efficiently.
  • Integration with Multiple Platforms
    Attribution integrates seamlessly with a range of marketing and analytics platforms like Google Ads, Facebook, HubSpot, and many more.

Possible disadvantages of Attribution

  • Complex Setup
    The initial setup and configuration can be complex and may require technical expertise, which could be challenging for smaller businesses or teams.
  • Cost
    The software can be expensive, particularly for smaller companies or startups with limited budgets.
  • Learning Curve
    There is a steep learning curve associated with using the platform effectively. Users may need significant time to understand and utilize all features fully.
  • Data Accuracy
    While powerful, data accuracy can sometimes be an issue, particularly if integrations are not set up correctly or if there are discrepancies in data sources.
  • Limited Customer Support
    Some users have reported that customer support can be slow or not as helpful as expected, which could delay issue resolution.

RedTrack.io features and specs

  • Comprehensive Analytics
    RedTrack.io offers detailed analytics and reporting features that enable users to track multiple aspects of their campaigns, providing insights into performance and ROI.
  • Real-time Tracking
    The platform provides real-time tracking capabilities, allowing marketers to monitor and optimize their campaigns instantly.
  • User-friendly Interface
    RedTrack.io boasts a user-friendly interface, making it accessible to both novice and experienced marketers.
  • Robust Integrations
    RedTrack.io supports integration with a wide range of third-party tools and platforms, facilitating seamless data flow and enhanced functionality.
  • Cost-effective Pricing
    With a tiered pricing model, RedTrack.io offers cost-effective solutions suitable for businesses of varying sizes and budgets.

Possible disadvantages of RedTrack.io

  • Complex Setup Process
    Some users may find the initial setup of RedTrack.io complex, particularly if they are not familiar with tracking software.
  • Limited Customization
    While versatile, the platform may have limited customization options for experienced marketers needing highly tailored tracking solutions.
  • Steeper Learning Curve
    Despite its user-friendly design, mastering all of its features can take time and may require additional learning or support for new users.
  • Occasional Performance Issues
    Some users have reported occasional performance issues, such as lags or data syncing delays during peak usage times.
  • Restricted Offline Capabilities
    RedTrack.io is primarily an online tool, which may limit its functionality in areas with poor internet connectivity.

Analysis of Attribution

Overall verdict

  • Overall, Attribution is regarded as a beneficial tool for businesses aiming to gain deeper insights into their marketing efforts and improve ROI. Its comprehensive analysis tools and user-friendly interface make it a worthwhile investment for those serious about data-driven decision-making.

Why this product is good

  • Attribution (attributionapp.com) is considered a strong tool for businesses looking to understand their marketing performance across multiple channels. It offers robust features like multi-touch attribution, advanced analytics, real-time data processing, and integration capabilities with various platforms. These benefits help businesses allocate their marketing budgets more effectively and optimize their strategies based on concrete data insights.

Recommended for

    This tool is recommended for marketing professionals, digital marketing agencies, and businesses of all sizes that rely heavily on diverse marketing channels. It is especially useful for organizations looking to optimize their marketing spend and improve the accuracy of their performance assessments.

Attribution videos

How to Use Linear Attribution in Google Ads 🤓

More videos:

  • Review - 13 Attribution Theories: Part 1
  • Demo - Littledata Google Analytics and Attribution Tool Demo and Review | Ecommerce Tech

RedTrack.io videos

RedTrack.io brief overview

More videos:

  • Review - Redtrack.io Tracking Software; Basic Features Explained [2019]
  • Tutorial - How To Setup Redtrack.io Tracking Software [2019]

Category Popularity

0-100% (relative to Attribution and RedTrack.io)
eCommerce
71 71%
29% 29
Attribution Tracking
52 52%
48% 48
Marketing Analytics
100 100%
0% 0
eCommerce Analytics
59 59%
41% 41

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Attribution and RedTrack.io

Attribution Reviews

Oribi Alternatives. If you’re looking for a tool like… | by Trapica Content Team | Trapica | Medium
Next, we’re appealing to businesses that want to know the real value of their touchpoints. Which touchpoints are responsible for the most clicks and conversions? Attribution attempts to answer this question with multi-touch attribution models and tools.
Source: medium.com

RedTrack.io Reviews

  1. Brad
    · The owner at ad agency ·
    I truly loved the experience with RedTrack

    I want to say that it's a great product for tracking your ads. Many thanks to Vanda and all the support team. They are fast and friendly

    There're some bugs while I was using it, but the team was quick to fix them in 2 hours. So, highly recommended!

What are some alternatives?

When comparing Attribution and RedTrack.io, you can also consider the following products

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

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Glew.io - Generate more revenue, cultivate loyal customers, and optimize product strategy with our advanced ecommerce analytics software. Start your free trial today!

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Supermetrics - Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.