Podcast Visibility Optimization is to podcast what Search Engine Optimization (SEO) is to websites and App Store Optimization (ASO) is to mobile apps.
Podcast Visibility Optimization (PVO) is the process of improving the visibility of a given podcast on audio platforms such as Apple Podcasts or Spotify. Search within the listening platforms is an important acquisition channel for podcast producers: studies have shown that 40% of listeners discover new podcasts by typing in the search bar of their listening apps.
A well-executed PVO strategy will help your podcast rank in the top positions for keywords relevant to the show and therefore increase your visibility and audience.
Voxalyze is the the all-in-one solution for Podcast Visibility Optimization.
We bring you all the data you need in one place: we track, enrich, and bring you all the data you need in one simple, easy-to-use interface;
We support you with how-to guides, frameworks, and case studies: Podcast Visibility Optimization is easier than most people think….when you know where to start and what to look for;
Or, we directly manage the visibility optimization of your podcasts: Our team could also act as a full-service agency and manage the visibility optimization of your podcasts.
Ger started with our PVO service and boost your audience.
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Thank you Norbert Schwarz (University of Southern California) for sharing another one of your Excellent studies with Ariyh. Source: about 3 years ago
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