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Apptica VS Sensor Tower

Compare Apptica VS Sensor Tower and see what are their differences

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Apptica logo Apptica

Mobile Ad Intelligence & Store Analytics Tool that provides mobile experts with accurate data on mobile applications and in-app advertising.

Sensor Tower logo Sensor Tower

Sensor Tower is a platform for app store optimization and app industry intelligence.
  • Apptica Landing page
    Landing page //
    2023-05-20

Apptica is a Mobile Ad Intelligence & Store Analytics Tool that provides mobile experts with accurate data on mobile applications and in-app advertising – everything you wanted to know about your competitors performing on the market is uncovered. Uncover growth opportunities through go-to marketing solutions: Market Analytics, Ad Intelligence, Custom Reports & Feed.

  • Sensor Tower Landing page
    Landing page //
    2023-06-21

Apptica

Website
apptica.com
Pricing URL
-
$ Details
freemium $15000.0 / Annually
Release Date
-
Edit details

Sensor Tower

Website
sensortower.com
Pricing URL
Official Sensor Tower Pricing
$ Details
-
Release Date
2013 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Alex Malafeev
Employees
100 - 249
Edit details

Apptica features and specs

  • Comprehensive Mobile App Analytics
    Apptica provides in-depth analytics for mobile applications, which can help businesses understand app performance and market trends.
  • Ad Intelligence
    The platform offers detailed insights into advertising strategies, including ad creatives and placement, helping companies optimize their marketing efforts.
  • User-Friendly Interface
    Apptica has a user-friendly interface that makes it easier for users to navigate and extract valuable insights without extensive technical knowledge.
  • Extensive App Market Data
    The platform covers a wide range of data on various apps across different regions, providing a global perspective on app market trends.

Possible disadvantages of Apptica

  • Cost
    Apptica can be expensive, which might be a barrier for smaller companies or independent developers with limited budgets.
  • Data Overload
    While comprehensive, the amount of data provided can be overwhelming for users who do not have a clear strategy or understanding of how to utilize it effectively.
  • Learning Curve
    New users may face a steep learning curve in understanding how to leverage all the features and data analytics tools offered by the platform.
  • Limited Free Access
    The platform may offer limited features in a free version, requiring users to subscribe to a paid plan to access the full suite of tools and insights.

Sensor Tower features and specs

  • Comprehensive App Data
    Sensor Tower offers detailed analytics and insights on app performance, including downloads, revenue, and user engagement. This data helps developers make informed decisions about their app strategies.
  • Market Intelligence
    The platform provides market intelligence that can help businesses understand market trends, competitive landscapes, and growth opportunities, enabling better strategic planning.
  • Advertising Analytics
    Sensor Tower includes features to track app advertising performance, providing insights into ad spend, impressions, and the effectiveness of ad campaigns.
  • Easy-to-Use Interface
    The platform's user-friendly interface makes it accessible for users with varying levels of technical expertise, which can be a significant advantage for small teams or individual developers.
  • ASO Tools
    Sensor Tower offers App Store Optimization (ASO) tools to help apps rank better in app store search results, enhancing visibility and potentially increasing downloads.

Possible disadvantages of Sensor Tower

  • Cost
    Sensor Tower is a premium service with a pricing model that may be prohibitive for small businesses or individual developers, especially those who are just starting out.
  • Learning Curve
    Although the interface is user-friendly, the extensive range of features and data can be overwhelming at first, requiring a learning curve to fully leverage the platform’s capabilities.
  • Data Limitations
    While Sensor Tower provides robust analytics, some users have noted occasional discrepancies or gaps in the data, which may impact the reliability of insights.
  • Competitor Focus
    The platform's focus on competitive intelligence can lead to an overemphasis on competitors' strategies rather than fostering innovation within one's own product.
  • Dependence on Data Accuracy
    Because decision-making relies heavily on the platform's data, any inaccuracies or outdated information can lead to misguided strategies and potential negative impacts on business outcomes.

Apptica videos

+ Add

Apptica updates: Search

More videos:

  • Review - App marketing do's and don'ts in 2020 | Apptica x Checkaso

Sensor Tower videos

+ Add

Sensor Tower ASO Tool Review: Keyword Spy, Research & Apple Features

More videos:

  • Review - ASO 101 and Sensor Tower Platform Overview
  • Review - Sensor Tower - App Store Optimization for iOS and Android

Category Popularity

0-100% (relative to Apptica and Sensor Tower)

Apptica

Sensor Tower

Analytics
30 30%
Analytics
70% 70
Online Services
100 100%
Online Services
0% 0
Business Intelligence
29 29%
Business Intelligence
71% 71
Web Analytics
0 0%
Web Analytics
100% 100

User comments

Share your experience with using Apptica and Sensor Tower. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Sensor Tower seems to be more popular. It has been mentiond 29 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Apptica mentions (0)

We have not tracked any mentions of Apptica yet. Tracking of Apptica recommendations started around Mar 2021.

Sensor Tower mentions (29)

  • The Karma Connection in Chrome Web Store
    I was optimistically hoping some of the MV3 changes would result in Chrome webstore policy enforcement being standardized, but that hasn't happened. Sensor Tower (https://sensortower.com/) makes a lot of popular extensions, like StayFocusd https://www.stayfocusd.com/. They seem to resell ad data (in violation of [1]?) and ship likely obfuscated code [2] (in violation of [3]?), but there's no enforcement or even... - Source: Hacker News / 7 months ago
  • Famine Scourge Will Be Broken. Don’t Lose Focus.
    Yes, and they will be right. Just look at its revenue (sensortower.com) through the many fiascos. Source: almost 3 years ago
  • Genshin Impact Mobile Revenue and Downloads [Updated May 2022]
    (source: https://sensortower.com/). Source: about 3 years ago
  • Top Games by user group
    Ya I checked out data.ai and sensortower.com. Both give pretty good overview data. But I think you're right, premium may be required for any in depth user information. Source: about 3 years ago
  • F in the chat for our Dragalia Lost friends.
    Dragalia lost was never released in most EU countries (or at least italy doesn't have it) and netted last month 200k dollars in total for apple store and 200k dollar for google play, where epic seven earned a whooping total of 5mil and 2 mil dollar respectively. (infos from sensortower.com). Source: about 3 years ago
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What are some alternatives?

When comparing Apptica and Sensor Tower, you can also consider the following products

Mobile Action - Mobile Data Intelligence & Actionable Insights.

appfigures - Cross-platform app store analytics for all of your mobile apps.

App Annie - App Annie is a marketing analytics tool available for apps of all kinds. With App Annie, you can track sales, traffic, and a variety of other factors pertinent to monitoring an app's trajectory.

42matters - 42matters offers top-notch app market data and audience data that helps you to build your business around mobile. All mobile data is easily accessible via our REST API and easy to use Explorer.

Pathmatics - Pathmatics provides actionable display and mobile intelligence to many brands, agencies, publishers, and advertisers.

Flurry - Personalizing The Mobile Experience

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