Software Alternatives, Accelerators & Startups

AppsFlyer VS Braze

Compare AppsFlyer VS Braze and see what are their differences

AppsFlyer logo AppsFlyer

Leading data-driven marketers rely on AppsFlyer for independent measurement solutions and innovative tools to grow their mobile business.

Braze logo Braze

Braze is an engagement platform that empowers growth by helping marketing teams to build customer loyalty through mobile, omni channel customer experiences.
  • AppsFlyer Landing page
    Landing page //
    2023-06-19
  • Braze Landing page
    Landing page //
    2023-10-14

AppsFlyer

Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Oren Kaniel
Employees
1,000 - 1,999

Braze

Website
braze.com
Pricing URL
-
Release Date
2011 January
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Bill Magnuson
Employees
500 - 999

AppsFlyer videos

Appsflyer in 2020: What's New and What You Should Know

More videos:

  • Review - AppsFlyer @ MAU 2019: People-Based Attribution – Connecting The Dots Between Customer Touchpoints
  • Review - App Promotions and Reputation Management in APAC w/ AppsFlyer, Branch and CleverTap

Braze videos

Braze - Fast and Simple Analytics with Snowflake and Looker

More videos:

  • Review - Brazed aluminium joint strength test
  • Tutorial - How to start braze refrigerators pipes - review for TurboTorch TX504 with MapPRO for Refrigeration

Category Popularity

0-100% (relative to AppsFlyer and Braze)
Fraud Prevention
100 100%
0% 0
Marketing Automation
0 0%
100% 100
Analytics
100 100%
0% 0
Mobile Push Messaging
0 0%
100% 100

User comments

Share your experience with using AppsFlyer and Braze. For example, how are they different and which one is better?
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Social recommendations and mentions

Braze might be a bit more popular than AppsFlyer. We know about 1 link to it since March 2021 and only 1 link to AppsFlyer. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

AppsFlyer mentions (1)

  • E-trade app tracking
    The latest versions of the e-trade iOS apps now call-home to launches.appsflyer.com upon launch. This type of thing is usually not a problem for me because I block unwanted DNS requests. However, the e-trade app won't load the accounts page if it cannot reach appsflyer.com. Source: about 3 years ago

Braze mentions (1)

  • Scaling Ruby on Rails with Fastly at Braze
    Braze is a service that powers "customer-centric interactions between consumers and brands in real-time" with a "data-driven cross-channel solution." Braze has customers like Burger King, DraftKings, HBO Max, Mercari, NASCAR, Overstock, U.S. Soccer and others. Source: almost 2 years ago

What are some alternatives?

When comparing AppsFlyer and Braze, you can also consider the following products

Signifyd - Signifyd is a SaaS-based, enterprise-grade fraud technology solution for e-commerce stores.

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Riskified - eCommerce fraud prevention solution and chargeback protection guarantee for online merchants. Find out how we can help your company boost revenue from online sales using our machine-learning powered eCommerce fraud protection software.

Ocamba - An all-in-one marketing solution designed to help you increase your revenue with push notifications, web & mobile analytics, and ad exchange technology.

Sift - Digital Trust & Safety enables your business to grow, innovate, introduce new products, features, and business models – without increased risk.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.